Dealer.com, a Cox Automotive brand, and White Ops, a market leader in automated threat prevention, have announced a partnership to combat advertising fraud that will enable a superior return on investment for automotive industry advertisers. Dealer.com is the first automotive-focused advertising provider to partner with White Ops.MORE
Losses from digital ad fraud range from $6 billion to $16 billion annually, and the current supply chain structure makes it easy and attractive to commit ad fraud with little chance of retribution. Marketers, agencies, publishers and technology suppliers are frustrated. Trust is at an all-time low. The industry is nearing crisis stage as marketers are seriously questioning, rethinking and redoing their digital investments.
How do we solve the ad fraud crisis? By recognizing three truths.
Read more from Tom Drouillard, CEO, president and managing director, Alliance for Audited Media.MORE
Two presenters at the Key Executives Mega-Conference shared a case study showing how easy it can be for a code developer to skim display ad dollars from a newspaper's website, as well as tips for preventing this type of fraud.MORE
The Alliance for Audited Media recently sat down with Dr. Augustine Fou, a recognized thought leader in digital strategy, integrated marketing and ad fraud research. In part one of this two-part interview, Dr. Fou shares his experiences with ad fraud, the bots behind it and how bad actors take money away from good publishers and advertisers.MORE
Where will the next generation of journalists take the profession? During an opening day session at the 2018 Mega-Conference, see how both journalism schools and their students are preparing for a world that is rife with uncertainty. The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.
USC Annenberg has been revamping its curriculum and encouraging its faculty to take more risks with the courses they offer. One of the key challenges is to find ways to experiment with creating journalism in untested formats – new data visualizations, content made for chat apps, wearables and so forth. The students are leading the charge, questioning some of the most fundamental conventions of the profession.
At this "Journalism of the Future" session, journalism students will describe why they are drawn to a profession in such a state of flux and describe how they see their careers unfolding.More
Before you get fully distracted during the rush of holidays, please reserve your room at the Carolina Inn for the 2018 Carmage Walls Leadership Forum. Jan. 5 is the last day to get a room at the discounted group rate.More
It's not easy to keep video in the forefront of your newsroom strategy. As an editor, how do you keep the focus on adding video, and what topics are better than others? And as a reporter, how do you produce quick-hit videos getting the best quality from their phones or basic cameras? Tim Schmitt will lead a discussion about moving your video strategy forward. New for 2018: SNPA members can register at no cost.More