Dealer.com and White Ops partner to combat bot fraud 12/11/17

Dealer.com, a Cox Automotive brand, and White Ops, a market leader in automated threat prevention, have announced a partnership to combat advertising fraud that will enable a superior return on investment for automotive industry advertisers. Dealer.com is the first automotive-focused advertising provider to partner with White Ops.

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Three uncomfortable truths about digital ad fraud 10/31/17

By Tom Drouillard, CEO, president and managing director, Alliance for Audited Media

Losses from digital ad fraud range from $6 billion to $16 billion annually, and the current supply chain structure makes it easy and attractive to commit ad fraud with little chance of retribution. Marketers, agencies, publishers and technology suppliers are frustrated. Trust is at an all-time low. The industry is nearing crisis stage as marketers are seriously questioning, rethinking and redoing their digital investments.

How do we solve the ad fraud crisis? By recognizing three truths.

Read more from Tom Drouillard, CEO, president and managing director, Alliance for Audited Media.

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Mega-Conference presenters offer tips for combating ad tech fraud 2/28/17

By Cindy Durham, SNPA

Two presenters at the Key Executives Mega-Conference shared a case study showing how easy it can be for a code developer to skim display ad dollars from a newspaper's website, as well as tips for preventing this type of fraud.

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Fake websites and fake users: The perfect recipe for ad fraud 2/7/17

By Susan Kantor, director, marketing and communications, Alliance for Audited Media (reprinted with permission)

The Alliance for Audited Media recently sat down with Dr. Augustine Fou, a recognized thought leader in digital strategy, integrated marketing and ad fraud research. In part one of this two-part interview, Dr. Fou shares his experiences with ad fraud, the bots behind it and how bad actors take money away from good publishers and advertisers.

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