How four media organizations are using events to raise revenue, engage audiences 10/27/17


By Jennifer Nelson, Donald W. Reynolds Journalism Institute

Producing events is one opportunity for news outlets to generate additional revenue and build relationships with audiences. A panel of news and advertising executives spoke about their local events during Revenue Models That Work, which was held Oct. 12-13 at the Donald W. Reynolds Journalism Institute.

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Rockers, Riders & Ribs became 13th month of revenue for daily paper 3/28/17

Rockers, Riders & Ribs was a community music and motorcycle festival hosted by the Longview News-Journal that drew over 10,000 attendees. It was a ticketed event that essentially became a 13th month of revenue for the paper in one day.

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3 steps to increase event attendance with engagement campaigns 8/16/16

By Matt Coen, president and co-founder, Second Street

Implementing a year-long strategy can help increase attendance at every event on your calendar.

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Chattanooga paper hosts HoHo Expo 11/21/13

There is one less week of shopping between Thanksgiving and Christmas this year. The paper's HoHo Expo offers local retailers this extra chance to reach holiday shoppers.

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The Dallas Morning News to present weekend of art and entertainment 9/19/13

AURORA 2013 to illuminate the Dallas Arts District Oct. 18-19.

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Get people excited about shopping and everybody wins 7/2/13

Turns out the idea of shopping in pajamas brings scores of people to a local mall, and can attract sponsors and advertisers to your paper.

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