By Jennifer Nelson, Donald W. Reynolds Journalism Institute
Producing events is one opportunity for news outlets to generate additional revenue and build relationships with audiences. A panel of news and advertising executives spoke about their local events during Revenue Models That Work, which was held Oct. 12-13 at the Donald W. Reynolds Journalism Institute.MORE
Rockers, Riders & Ribs was a community music and motorcycle festival hosted by the Longview News-Journal that drew over 10,000 attendees. It was a ticketed event that essentially became a 13th month of revenue for the paper in one day.MORE
Implementing a year-long strategy can help increase attendance at every event on your calendar.MORE
There is one less week of shopping between Thanksgiving and Christmas this year. The paper's HoHo Expo offers local retailers this extra chance to reach holiday shoppers.MORE
AURORA 2013 to illuminate the Dallas Arts District Oct. 18-19.MORE
Turns out the idea of shopping in pajamas brings scores of people to a local mall, and can attract sponsors and advertisers to your paper.MORE
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More
Tribune Publishing has offered buyouts to full-time non-unionized workers who have been with the company for at least 10 years.More
Those who have read this column over the years have probably seen this quote before:
"If you fail to plan ... you plan to fail."
I believe that so deeply that it has become embedded in my DNA.
But I'm preaching to the choir. You already have plans.
You have a business plan. An advertising plan. A circulation plan. A production plan. A personnel plan. A growth plan.
But (with rare exception), no design plan.More