GateHouse Media LLC has announced a partnership with Triton Digital, the global technology and services leader to the digital audio industry. Through this partnership, GateHouse Media will utilize Triton Digital's programmatic audio advertising marketplace, a2x, as well as its market-leading SSP, Yield-Op, to monetize curated collections of audio clips and podcasts across online properties. The partnership will provide advertisers through Triton's a2x marketplace with access to GateHouse Media's 43 million unique online visitors per month.MORE
By Jennifer Nelson, Donald W. Reynolds Journalism Institute
A California newspaper is learning as it experiments with podcasting using its existing staff. The Q&A dives into questions like: “What goes into creating a podcast episode?” “What’s the most effective way to promote the podcast?” “What has been the biggest challenge when it came to launching the podcast or continuing to produce the segments?”MORE
Digital agency services have become an important and growing revenue stream for many media companies, but is there one right way to run this complex business?
During a Tuesday afternoon breakout session at the Mega-Conference, Feb. 26-28 in San Diego, hear from three media companies, all with different business models, who have successful, thriving agencies.MORE
The addition of Calkins Digital’s best-in-class over-the-top video technology empowers TownNews.com partners to deliver content directly to Apple TV, Roku, Amazon Fire TV, and iOS and Android devices.MORE
Gamut, a solutions-based digital advertising organization from Cox Media Group, has announced the introduction of Real Delivery, a pledge that brands and agencies will not be charged for invalid display impressions, as determined by long-time digital measurement provider, Moat.MORE
Politically Georgia provides subscribers a new source for statewide reporting on Georgia politics. The AJC's journalists will bring readers the most important stories of the day, with a focus on elections, health care, immigration, the economy, opinions and columnists.MORE
One-size-fits-all is no more true in digital services agency business models than in any other industry revenue initiative. This session at the SNPA-Inland Annual Meeting looks at two approaches to digital agencies: the single-location, high-end and local fulfillment service model represented by The Oklahoman's BigWing, and the multi-location, SMB-focused, local fulfillment service model that WEHCO Digital Media's Flypaper is pursuing.
No matter the approach, this session will tackle the questions most on publishers' minds: How are the agencies structured and built – and are they profitable?MORE
Digital Genie and ITI Digital are the newest members of SNPA.MORE
Digital Genie and ITI Digital have applied for membership in SNPA.MORE
Events are the lifeblood of the community. They drive business to the community, but few newspapers have the resources to devote to searching out local events and pulling together a comprehensive community calendar of events.
ITI Digital has an automated process that would remove the time barriers ... and generate revenue for you at the same time.MORE
In light of Facebook's changes, a lot of newsrooms are turning their focus away from social. But it's still vital to most of our readers, so we can't forget it. Here we will talk about a few tips and tricks to work with Facebook's algorithm and what makes a good Facebook group. Plus, what content does best on Twitter, LinkedIn and Reddit. SNPA members can register at no cost for this July 27 webinar.More
Digby Solomon returns to the public square after his retirement from the Daily Press of Newport News, Va.More