A key factor in the erosion of Americans’ trust of their news media is a failure to communicate – we have a public that doesn’t fully understand how journalists work, and journalism that doesn’t make itself understandable to much of the public.
This fundamental pattern emerges from a new study by the Media Insight Project. Twin surveys of both the public and journalists asked each group parallel questions about the public’s understanding of journalistic concepts, the public’s interactions with journalists, and how all of that affects people’s assessment of the news media.
The findings reveal problems of miscommunication, as well as opportunities. They highlight shared ideals: for example, the public and journalists want the same things from the press – verified facts, supplemented by some background and analysis. But they also reveal dissatisfaction: many Americans think what they see in the news media looks largely like opinion and commentary – not the carefully reported contextualizing they hoped for.
Read more from the American Press InstituteMORE
This column by Publisher and CEO Terry Kroeger was published May 5 in the Omaha World-Herald
I want to tell you a story. Don't worry. I'll keep it short.
This story is about you and us and how we're in it together, thick and thin. It's the story about our local newspaper and our community. We have been here for you in some form since 1865 – even before Nebraska was a state.
It's a story that at its most basic level is one of freedom. The stories we tell keep us all free by holding leaders accountable, by informing our community about what matters, and recording Omaha's history. Our stories also entertain, enlighten and inspire, forming the fabric of our community.
We can tell this story best because our storytellers – our employees – are part of the community, too. We are your friends and neighbors.MORE
The University of Florida College of Journalism and Communications and the News Integrity Initiative are forming a new partnership to examine what research from multiple academic disciplines tells us about community engagement and trust in news. The yearlong, $250,000 project will also develop experimental curriculum and training for local newsrooms to help implement best practices from that research into news coverage tactics.MORE
President Donald Trump is not alone in thinking media outlets spread "fake news."
More than 3-in-4 of 803 American respondents, or 77 percent, said they believe that major traditional television and newspaper media outlets report "fake news," according to a Monmouth University poll released Monday, marking a sharp increase in distrust of those news organizations from a year ago, when 63 percent registered concerns about the spread of misinformation.MORE
A new branding campaign launched by The Post and Courier in Charleston, S.C., emphasizes Real News. A Real Difference.
Chris Zoeller, director of strategic marketing, says: "We want our audience to know how we make a difference in small and big ways through our commitment to journalism and delivering the news our community needs."
She added, "We want anyone who is touched by this campaign to sense the pride our staff has in their job and the role the newspapers play in the community to keep them informed."
Click on link below to view the print campaign, videos and learn how you can share your marketing materials for this SNPA collection.MORE
Are you telling the positive story of the importance of your newspaper in your local community? Then share it with your peers!
All of us recognize the need to market our brands as the most trusted source of local news and information. Many of you are doing it well – others aren't doing it at all. So let's learn from each other.
SNPA wants to help you access the best of the best when it comes to local marketing campaigns and what our members are doing to fight this battle.MORE
Here are the instructions for sending the selected papers for evaluation in the 2018 SNPA Print Quality Contest.More
CNHI, LLC, one of the country's leading providers of local news and information, said Monday it is exploring the sale of its newspaper properties in 22 states.
The announcement was made after its parent company, Raycom Media Inc., reported it has signed an agreement to be acquired by Gray Television group, a public company headquartered in Atlanta. The transaction does not include CNHI's more than 100 newspapers (68 dailies and more than 40 non-dailies).More
Your vote will help to determine the winners in the Readers' Choice division!More