Report for America announces initiative to place local reporters in California newsrooms 11/6/18

Building on the success of its first year, Report for America is launching an initiative to address the proliferation of news deserts in California with the goal of placing 10 reporters into local newsrooms in 2019 and 20 in 2020.

News deserts are spreading in the state – leaving millions of Californians without basic information and accountability reporting. Since 2004, 73 newspapers have closed in the state, according to a report released by the University of North Carolina at Chapel Hill.

Report for America currently has 13 reporters in Georgia, Mississippi, Kentucky, New Mexico, Illinois, Pennsylvania, Texas and West Virginia. In 2019, they will place 28 reporters nationwide, with a goal of 1,000 reporters by 2023. The program pays for half of each reporter's salary and the remainder is covered by the local newsroom and local donors.

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McClatchy president and CEO describes independent press as patriotic not political 10/16/18

In a speech Oct. 15 to students at University of the South, McClatchy President and CEO Craig Forman criticized the term "fake news" and championed the importance of local news. He also described a free press as one that shines light in dark corners and sometimes makes people uncomfortable.

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More Americans trust the media than they did last year and the majority trust local news 9/4/18

There's good news for journalists: three-quarters of Americans trust their local TV news and local newspapers. Trust is also on the rise for all types of news, despite increased attacks on the credibility of the American press by President Donald Trump and others.

These findings come from The Poynter Institute's second Media Trust Survey. The research found 54 percent of Americans have "a great deal" or "a fair amount" of trust and confidence in the media, a five-point increase from Poynter's first Media Trust Survey published in December 2017.

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Can journalists counteract hatred toward the press? It starts with explaining what we do. 7/2/18

The murder of five employees of an Annapolis, Md., newspaper by a reader nursing a years-long grudge over a story on his criminal conviction for harassing a woman was a horrifying, extreme example of a harsh reality editors everywhere face every day: Some people get really, really angry about the news and it's a daily slog to defuse that rage and educate the public on the vital role of the press in a free society.

After the horrific attack at the Capital Gazette, it's more important than ever that we take every opportunity – in our stories, on our "about" tabs on homepages, and in encounters with the public – to explain our mission: Who we are, what we do, why it matters.

Read more at Poynter.org

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Americans and the News Media: What they do -- and don't -- understand about each other 6/19/18

A key factor in the erosion of Americans’ trust of their news media is a failure to communicate – we have a public that doesn’t fully understand how journalists work, and journalism that doesn’t make itself understandable to much of the public.

This fundamental pattern emerges from a new study by the Media Insight Project. Twin surveys of both the public and journalists asked each group parallel questions about the public’s understanding of journalistic concepts, the public’s interactions with journalists, and how all of that affects people’s assessment of the news media.

The findings reveal problems of miscommunication, as well as opportunities. They highlight shared ideals: for example, the public and journalists want the same things from the press – verified facts, supplemented by some background and analysis. But they also reveal dissatisfaction: many Americans think what they see in the news media looks largely like opinion and commentary – not the carefully reported contextualizing they hoped for.

Read more from the American Press Institute

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Terry Kroeger: We're in this together, thick and thin. We invite you to #JoinOurStory 5/8/18

This column by Publisher and CEO Terry Kroeger was published May 5 in the Omaha World-Herald

Dear Readers,

I want to tell you a story. Don't worry. I'll keep it short.

This story is about you and us and how we're in it together, thick and thin. It's the story about our local newspaper and our community. We have been here for you in some form since 1865 – even before Nebraska was a state.

It's a story that at its most basic level is one of freedom. The stories we tell keep us all free by holding leaders accountable, by informing our community about what matters, and recording Omaha's history. Our stories also entertain, enlighten and inspire, forming the fabric of our community.

We can tell this story best because our storytellers – our employees – are part of the community, too. We are your friends and neighbors.

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UF, News Integrity Initiative partner to assist newsrooms in increasing media trust 5/1/18

The University of Florida College of Journalism and Communications and the News Integrity Initiative are forming a new partnership to examine what research from multiple academic disciplines tells us about community engagement and trust in news. The yearlong, $250,000 project will also develop experimental curriculum and training for local newsrooms to help implement best practices from that research into news coverage tactics.

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Poll: 77 percent say major news outlets report 'fake news' 4/3/18

President Donald Trump is not alone in thinking media outlets spread "fake news."

More than 3-in-4 of 803 American respondents, or 77 percent, said they believe that major traditional television and newspaper media outlets report "fake news," according to a Monmouth University poll released Monday, marking a sharp increase in distrust of those news organizations from a year ago, when 63 percent registered concerns about the spread of misinformation.

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Ad campaign emphasizes difference made by The Post and Courier 2/20/18

A new branding campaign launched by The Post and Courier in Charleston, S.C., emphasizes Real News. A Real Difference.

Chris Zoeller, director of strategic marketing, says: "We want our audience to know how we make a difference in small and big ways through our commitment to journalism and delivering the news our community needs."

She added, "We want anyone who is touched by this campaign to sense the pride our staff has in their job and the role the newspapers play in the community to keep them informed."

Click on link below to view the print campaign, videos and learn how you can share your marketing materials for this SNPA collection.

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Marketing campaign - Charleston, S.C. 2/14/18

Shared by The Post and Courier, Charleston, S.C.

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