In today's highly divisive political environment, the media and its credibility have become the news. Reporters and media outlets are under attack from all sides – the public, companies, social media, even the nation's highest office. How can local newspapers convince their audience to click and read when they're constantly warned of "fake news"?
During next month's SNPA News Industry Summit in Nashville, Tara Deering Hansen, principal of Sonder Public Relations, will discuss the importance of local newspapers developing a public relations strategy to strengthen trust and credibility in their communities. Like any reputable company, newspapers must know and own their brand.MORE
There's good news for journalists: three-quarters of Americans trust their local TV news and local newspapers. Trust is also on the rise for all types of news, despite increased attacks on the credibility of the American press by President Donald Trump and others.
These findings come from The Poynter Institute's second Media Trust Survey. The research found 54 percent of Americans have "a great deal" or "a fair amount" of trust and confidence in the media, a five-point increase from Poynter's first Media Trust Survey published in December 2017.MORE
The murder of five employees of an Annapolis, Md., newspaper by a reader nursing a years-long grudge over a story on his criminal conviction for harassing a woman was a horrifying, extreme example of a harsh reality editors everywhere face every day: Some people get really, really angry about the news and it's a daily slog to defuse that rage and educate the public on the vital role of the press in a free society.
After the horrific attack at the Capital Gazette, it's more important than ever that we take every opportunity – in our stories, on our "about" tabs on homepages, and in encounters with the public – to explain our mission: Who we are, what we do, why it matters.MORE
A key factor in the erosion of Americans’ trust of their news media is a failure to communicate – we have a public that doesn’t fully understand how journalists work, and journalism that doesn’t make itself understandable to much of the public.
This fundamental pattern emerges from a new study by the Media Insight Project. Twin surveys of both the public and journalists asked each group parallel questions about the public’s understanding of journalistic concepts, the public’s interactions with journalists, and how all of that affects people’s assessment of the news media.
The findings reveal problems of miscommunication, as well as opportunities. They highlight shared ideals: for example, the public and journalists want the same things from the press – verified facts, supplemented by some background and analysis. But they also reveal dissatisfaction: many Americans think what they see in the news media looks largely like opinion and commentary – not the carefully reported contextualizing they hoped for.
Read more from the American Press InstituteMORE
This column by Publisher and CEO Terry Kroeger was published May 5 in the Omaha World-Herald
I want to tell you a story. Don't worry. I'll keep it short.
This story is about you and us and how we're in it together, thick and thin. It's the story about our local newspaper and our community. We have been here for you in some form since 1865 – even before Nebraska was a state.
It's a story that at its most basic level is one of freedom. The stories we tell keep us all free by holding leaders accountable, by informing our community about what matters, and recording Omaha's history. Our stories also entertain, enlighten and inspire, forming the fabric of our community.
We can tell this story best because our storytellers – our employees – are part of the community, too. We are your friends and neighbors.MORE
The University of Florida College of Journalism and Communications and the News Integrity Initiative are forming a new partnership to examine what research from multiple academic disciplines tells us about community engagement and trust in news. The yearlong, $250,000 project will also develop experimental curriculum and training for local newsrooms to help implement best practices from that research into news coverage tactics.MORE
President Donald Trump is not alone in thinking media outlets spread "fake news."
More than 3-in-4 of 803 American respondents, or 77 percent, said they believe that major traditional television and newspaper media outlets report "fake news," according to a Monmouth University poll released Monday, marking a sharp increase in distrust of those news organizations from a year ago, when 63 percent registered concerns about the spread of misinformation.MORE
A new branding campaign launched by The Post and Courier in Charleston, S.C., emphasizes Real News. A Real Difference.
Chris Zoeller, director of strategic marketing, says: "We want our audience to know how we make a difference in small and big ways through our commitment to journalism and delivering the news our community needs."
She added, "We want anyone who is touched by this campaign to sense the pride our staff has in their job and the role the newspapers play in the community to keep them informed."
Click on link below to view the print campaign, videos and learn how you can share your marketing materials for this SNPA collection.MORE
My hometown newspaper instituted a new policy requiring that readers "pay" for the First Amendment right to express, and explain why, who or what they support or oppose at the voting booth.
The newspaper is sadly is not the first and won't be the last to begin charging readers for election endorsement letters. As a former editor, I appreciate the arguments presented for enacting the policy. It's still disappointing, and I respectfully disagree.More
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More