Cost cutting at media companies doesn't have to involve the news product. Several participants in an SNPA video conference in April presented ideas that saved money on everyday business operations.
Keeping the lights on costs a lot less than it used to cost at The Jonesboro Sun in Arkansas. Publisher David Mosesso said the switch from fluorescent light bulbs to LED lights has cut the utility bill by 28 percent, or $1,000 month, and the lighting part of the bill by 68 percent. "It's strictly math," he said.
Mosesso credits his production manager, Roger Brumley, with taking the initiative and being skillful enough to do much of the work in-house.MORE
Lance Moler has taken bargain hunting to a new level at The Edmond Sun in Oklahoma. As general manager, before he replaces a part on the press or the CTP processors he checks eBay.
In the last few months alone, Moler has saved nearly $1,000. He said he's amazed by the markups on manufacturer replacement parts and that while he doesn't find every part he needs on eBay or the local hardware store, occasional dramatic savings are well worth taking the time to search.MORE
Patricia A. Bennett, a veteran newspaper advertising executive, has been appointed publisher of The Daily Independent in Ashland, Ky., and its affiliated publications. She replaces longtime publisher Eddie Blakeley, who resigned recently.More
Digital disruption is now decades old to both the music and the newspaper industry. Massive shifts in platforms and business models have forced publishers and content creators to take new paths and learn some important lessons along the way.
At the upcoming SNPA News Industry Summit, join industry veteran Carol Hudler as she interviews Mark Montgomery, a music industry verteran and serial entrepreneur to understand how the lessons learned and paths taken in the music industry might provide insights that could help local media operations today.More
Recruiting and retaining great sales representatives is a key concern for most newspapers. The closing session at the SNPA News Industry Summit is a don't miss for any paper that wants to improve its sales numbers.
On Friday, Oct. 12, Tom Black, owner and founder of the Tom Black Center for Excellence, will focus on the characteristics of a great salesperson, a great manager and a great company. Participants can expect to take away a set of principles that they can implment in themselves and their companies.
You'll hear ideas that built several billion-dollar sales organizations, from a man who has taken two companies from zero to public companies.More