There's no one-size-fits-all program for "Run Till It Sells" classified ads. Two media companies having success with the concept in vehicle sales have different requirements and different approaches.
Representatives of the Shelby County Reporter, a weekly in Alabama, and the News-Argus, a six-day daily in Goldsboro, N.C., presented their programs at a recent SNPA P2P video conference.MORE
GateHouse Media LLC has announced a partnership with Triton Digital, the global technology and services leader to the digital audio industry. Through this partnership, GateHouse Media will utilize Triton Digital's programmatic audio advertising marketplace, a2x, as well as its market-leading SSP, Yield-Op, to monetize curated collections of audio clips and podcasts across online properties. The partnership will provide advertisers through Triton's a2x marketplace with access to GateHouse Media's 43 million unique online visitors per month.MORE
GateHouse Media has acquired substantially all the assets of Online Automotive Solutions, a tech-enabled video, data and auto-focused inventory solutions provider, for $4 million.MORE
Cars.com Inc., a leading online automotive marketplace, and McClatchy have announced an agreement to convert the remaining 17 affiliate markets into the Cars.com direct sales channel prior to the October 2019 affiliate agreement expiration date. The agreement follows an earlier November 2017 initial accord to convert five markets.
The new agreement includes marketing support payments through 2019 reflecting a continuing relationship between Cars.com and McClatchy, a smooth transition and an opportunity to immediately introduce digital advertising solutions for the benefit of dealer customers.MORE
Dealer.com, a Cox Automotive brand, and White Ops, a market leader in automated threat prevention, have announced a partnership to combat advertising fraud that will enable a superior return on investment for automotive industry advertisers. Dealer.com is the first automotive-focused advertising provider to partner with White Ops.MORE
The Richmond Times-Dispatch launches the "click and easy way" to find a new ride!MORE
A mobile app listing people who have recently been booked into the Palm Beach County Jail has earned The Palm Beach Post first-place honors in SNPA's Best Revenue Contest.
The app is sponsored by a local car dealer that wanted the paper to help it increase traffic to its website.
Since the app was launched in July, the Booking Blotter App has increased website traffic on the Earl Stewart Toyota website by 25 percent. And, the paper has generated revenue of $60,000 through this annual sponsorship.MORE
The year 2014 marks the 100th anniversary of Dodge, 50th anniversary of the Ford Mustang and 25th anniversary of both Lexus and Infiniti. It's a great chance for newspapers to deliver advertising products that promote the heritage of these four car brands.MORE
A new weekly automotive section in Anderson, S.C., has turned around the paper's automotive category, which had been down year over year. Now, the paper is seeing a significant weekly lift in revenue.MORE
You get what you measure.
Count the number of bylines a newspaper reporter produces, and you'll likely get more bylines. Track page views closely, and your newsroom will be far more attune to what is driving page views and how to get more of them.
What a news organization includes in the set of metrics that leadership and staff monitor regularly can have some unintended consequences. Distraction from things that are more important, if nothing else. Google Analytics can measure a lot of different things, and there's a temptation to include as many ways of measuring audience as one can cram into a spreadsheet. In the process, staff can get hung up on measuring changes in process instead of changes in outcomes.More
The Post and Courier of Charleston, S.C., is getting into the horse racing business, acquiring the ownership rights to Steeplechase of Charleston.
P.J. Browning, publisher of The Post and Courier, said at a Thursday announcement at The Dewberry that acquiring the event helps the media company to diversify its portfolio and invest in its community.
"It makes good business sense for all of us here to pay attention to the ways in which Charleston residents and visitors alike embrace our unique events," Browning said. "Thousands of people attend festivals around town each year, and there's every reason that this can and should happen with Steeplechase."More