You get what you measure.
Count the number of bylines a newspaper reporter produces, and you'll likely get more bylines. Track page views closely, and your newsroom will be far more attune to what is driving page views and how to get more of them.
What a news organization includes in the set of metrics that leadership and staff monitor regularly can have some unintended consequences. Distraction from things that are more important, if nothing else. Google Analytics can measure a lot of different things, and there's a temptation to include as many ways of measuring audience as one can cram into a spreadsheet. In the process, staff can get hung up on measuring changes in process instead of changes in outcomes.MORE
Here's an idea to steal and adapt: The Virginian-Pilot used data to find a new beat topic to reach new audiences. Now, the beat is consistently one of the highest-performing in the newsroom.MORE
Like everyone in the industry, we at GateHouse Media have been working on training tools for our newsrooms to analyze their traffic and improve it in a meaningful way.
After some brainstorming and some discussions with newsrooms, we kept getting stuck on the same things that we always struggle with: How do we provide something useful, that's fun and engaging?
We kept coming back to those Choose Your Own Adventure books we read as kids. Those were so engaging because you had to keep reading to find out what happened based on what you wanted the characters to do.
In that vein, we developed Choose Your Path, an interactive tool for our newsrooms to capitalize on strong traffic days and improve when it's slow.
Here are four things you should know about our new tool.
Read more at medium.com MORE
Your newsletter subscribers are trying to tell you something, but are you tracking the right metrics to hear them?MORE
As this readership series concludes, we look at common results that publishers have found and the importance of planning before you embark on a study.MORE
Over the next few weeks, SNPA will look at ways newspapers can conduct valuable readership surveys that enhance credibility and generate revenue, without it requiring a large expenditure.MORE
Through a service called Research Director on Demand, Ted Stasney's firm offers full market and media research services.MORE
Determining the answer to these three questions will help you choose the right web analytic tools for your business.MORE
Regardless of what a business' specific goals are, when they advertise on the Web they are looking for accountability. Your salespeople should be working with advertisers to optimize the metrics that are most important to each specific business.MORE
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More
Newspaper companies know how to sell subscriptions and ads, but they don't necessarily think about selling their own merchandise. Go online to The Post and Courier store in Charleston, S.C., and you'll find all sorts of items that make money.More
Companies that are not current members of Inland, SNPA or the Local Media Association can save hundreds of dollars when registering for sponsorships or exhibit space for the Mega-Conference by taking advantage of a special trial membership offer.
When purchased at the time of registration, this special three-month membership package saves exhibitors and sponsors between $321 and $1,321 and gives your company and its employees the opportunity to experience the benefits of membership in all three of the sponsoring associations.
The trial memberships begin on the opening day of the Mega-Conference and end on May 23.More