What are your newsletter analytics trying to tell you? Are you listening? 2/21/17

By Tamara Power-Drutis and Sangeeta Singh-Kurtz, Donald W. Reynolds Journalism Institute

Your newsletter subscribers are trying to tell you something, but are you tracking the right metrics to hear them?

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Learning from readership surveys 8/4/14

By Jane Nicholes

As this readership series concludes, we look at common results that publishers have found and the importance of planning before you embark on a study.

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Affordable readership research 6/24/14

By Jane Nicholes

Over the next few weeks, SNPA will look at ways newspapers can conduct valuable readership surveys that enhance credibility and generate revenue, without it requiring a large expenditure.

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Marketing - Analytics - Insights applies for membership 6/3/14

Through a service called Research Director on Demand, Ted Stasney's firm offers full market and media research services.

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How can I demonstrate the power of online advertising? 7/2/13

By Allan Barmak, consultant and author of "The Accidental Salesperson"

Regardless of what a business' specific goals are, when they advertise on the Web they are looking for accountability. Your salespeople should be working with advertisers to optimize the metrics that are most important to each specific business.

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