Your newsletter subscribers are trying to tell you something, but are you tracking the right metrics to hear them?MORE
As this readership series concludes, we look at common results that publishers have found and the importance of planning before you embark on a study.MORE
Over the next few weeks, SNPA will look at ways newspapers can conduct valuable readership surveys that enhance credibility and generate revenue, without it requiring a large expenditure.MORE
Through a service called Research Director on Demand, Ted Stasney's firm offers full market and media research services.MORE
Regardless of what a business' specific goals are, when they advertise on the Web they are looking for accountability. Your salespeople should be working with advertisers to optimize the metrics that are most important to each specific business.MORE
Between general sessions and breakouts, attendees at the Mega-Conference in February will have more than three dozen sessions to choose from – offering an array of professional development opportunities. To benefit from it all, you'll need to bring your team!More
The Florida Times-Union announced plans Dec. 13 to print the Jacksonville daily paper, Monday through Saturday, in Gainesville, and its Sunday paper in Daytona.
The Times-Union is currently printed at the newspaper's central facility at One Riverside Avenue.
The change will occur in mid-February 2018.More