When elementary school children in Wilson, N.C., go home with communications folders for their parents, so do ads from The Wilson Times.
"Our advertisers love it, because it's not very often that we can give them an opportunity for something that will last so long. We give them visibility throughout the school year," said Shana Hoover, director of sales and marketing for The Times.
The promotion is in its second school year and was presented at a recent SNPA P2P video conference. The ad space sold out in a week, generating $6,455.MORE
The Wilson Times Co. of Wilson, N.C., has purchased the Kenly News, Pine Level News, Princeton News Leader and Selma News from Rick and Karen Stewart, owners of the newspapers since 1981.
The Stewarts are retiring and Keven Zepezauer, Times president and publisher, combined the four publications into a countywide weekly newspaper under the Johnstonian News banner.
Ken Blum, senior associate with Grimes, McGovern & Associates, represented the Stewarts.MORE
Elizabeth Gold Swindell, the matriarch of Wilson's local newspaper and a pacesetter for women in journalism and business, was honored Saturday with the dedication of a state historical marker on the lawn of her longtime home.MORE
Mark Wilson, publisher of the Rocky Mount Telegram and The Tarboro Weekly will retire at the end of February. He will be succeeded by Kyle Stephens, who is currently group publisher of Cooke Communications North Carolina's Southern Group of non-daily newspapers.
In addition, Tim Holt has been promoted to chief operating officer of Cooke Communications North Carolina. He will report directly to John Kent Cooke, Jr., who continues as president of the company.MORE
Keith Wilson, long serving publisher of the Kingsport Times-News and president of SNG's Northeast Tennessee Marketing Group (NETmg), will be retiring at the end of this year. Rick Thomason will succeed Wilson and also serve as senior vice president/content for the five Tri Cities area SNG newspapers. He will begin transition work full time on Dec. 12 in Kingsport.MORE
Downtown has always held a special place in the heart of Wilson Times Publisher Morgan Dickerman III. In early 2017, the paper will relocate there.MORE
The vibrant digital ads on the sides and back of Mobile Billboards' truck garner the attention of drivers and pedestrians alike, and are generating revenue for the owner of The Wilson Daily Times. General Manager Lynn Webb drives about 75 miles around Wilson, two days a week to advertise for local businesses.MORE
Throughout Keven Zepezauer's 22-year career, he has witnessed many shifts within the newspaper industry, so it is fitting the seasoned executive joined The Wilson Times staff on Monday.
In his post as general manager, he'll oversee daily operations, including recent survey-based alterations to the newspaper's content.
"The time has come for me to get some fresh, new ideas and Keven was the right person to bring in at the right time," said Times President and Publisher Morgan Dickerman.MORE
As local advertising spend continues to rise, delivering the leading marketing and advertising solutions have never been more important.
On Tuesday at the Mega-Conference, Paras Maniar, President Local, Gannett | USA TODAY NETWORK, will talk about how Gannett has been innovating to offer local advertisers more effective and creative ways to connect to its audience in local communities across the country.More
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More