Today's the cutoff! We hope you will be joining us for the News Industry Summit! 9/19/18

If you haven't registered for the News Industry Summit or reserved your hotel room yet, you need to make this a priority today.

Our room block at the Nashville Hilton will be released at the end of the day. After today, rates will increase dramatically, if rooms are even available.

Click here to reserve your hotel room

Registration fees for the conference also will increase tomorrow. Save $100 by registering today.

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Hotel room block to be released Wednesday evening 9/18/18

Have you reserved your hotel room for the SNPA News Industry Summit in Nashville? Tomorrow (Wednesday) is your last chance before our room block is released. After tomorrow, rates will increase, if rooms are even available.

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Crisis PR: How to counter the assault on journalism and media credibility 9/11/18

In today's highly divisive political environment, the media and its credibility have become the news. Reporters and media outlets are under attack from all sides – the public, companies, social media, even the nation's highest office. How can local newspapers convince their audience to click and read when they're constantly warned of "fake news"?

During next month's SNPA News Industry Summit in Nashville, Tara Deering Hansen, principal of Sonder Public Relations, will discuss the importance of local newspapers developing a public relations strategy to strengthen trust and credibility in their communities. Like any reputable company, newspapers must know and own their brand.

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Getting paid for content: Rethinking fair use 9/10/18

The newspaper industry's practice of permitting digital platforms such as Google, Facebook, Twitter and others to exploit content created by publishers without compulsory or use-based compensation must change, says John Chachas, managing partner of Methuselah Advisors, a merger advisory firm specializing in serving media, digital and other industrial clients.

In a hard-hitting presentation at next month's SNPA News Industry Summit. Chachas will talk about his firm's evaluation of the economic model of the publishing industry. "Absent a major re-definition of the relationship between publishers and digital companies, the survival of many daily papers will be at risk," he says. Publishers of all SNPA member newspapers need to hear this presentation.

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Programming content like a YouTuber 9/3/18

YouTube is the next generation of television – the future of how people (especially young people) are consuming media.

"Every month, more than one billion people visit YouTube to watch more than six BILLION hours of video," says Kevin Grosch, co-founder and CEO of Made In Network, a Nashville-based media and technology company in partnership with AMG/Parade.

Grosch, who will address SNPA's News Industry Summit next month, says: "As users drastically increase every year, it is important for local media companies to think beyond and learn about how to successfully play in the creative YouTube arena."

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Registration fees to increase after Sept. 19 for SNPA's Annual Meeting 8/28/18

HERE'S THE IMPORTANT DATE: SEPTEMBER 19

Why? It's the last day to register for SNPA's News Industry Summit before rates increase. Visit SNPA.org/summit.html

It's also the reservation deadline at the Nashville Hilton. To be honest, we expect rooms to sell out before Sept. 19, so don't delay!

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Best ideas from SNPA's Publisher-to-Publisher video conferences 8/27/18

A fast-paced session that will highlight the best ideas from SNPA's popular Publisher-to-Publisher video conferences will be a highlight at SNPA's News Industry Summit in Nashville, Tenn., Oct. 10-12. It will be led by Tom Silvestri, president and publisher of the Richmond (Va.) Times-Dispatch.

Need ideas on revenue, cost-cutting, organizing your sales force, leveraging data to build audience and diversify revenue, ways news coverage impacts your revenue, and creating a digital agency? Then, you need to be in Nashville for the News Industry Summit.

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Reserve your hotel room (quickly ... before rooms sell out!)
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"We're taking a page out of the SNPA playbook that makes your participation in a program or conference pay for itself," Silvestri said. "In this quick-paced segment, we'll share an assortment of revenue ideas and other best practices gleaned from this year's new initiative called P2P."

These publisher-to-publisher video conference calls attracted more than 100 participants who detailed their winning ideas.

"Consider this Nashville session a super P2P," Silvestri said.
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How to build trust and understanding with your audience 8/19/18

At a time when audience trust and loyalty have never been more important, new research and ideas from the American Press Institute show many ways in which the press and the public misunderstand each other, as well as where they agree.

At SNPA's News Industry Summit, Oct. 10-12 in Nashville, learn how your newspaper can build a foundation of trust by better explaining what you do and why. Avoid the common pitfalls that confuse and alienate readers. Build the brand credibility that leads to subscriptions and long-term loyalty.

Jeff Sonderman, deputy executive director and executive vice president of API, will lead this News Industry Summit session. He says that issues of trust and understanding are linked. API's research, he said, shows that "understanding is the foundation for trust."

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Reserve your hotel room:
The News Industry Summit will be held at the Nashville Hilton. The group rate is $254 (single or double occupancy). Reserve your room no later than Sept. 19 by calling (615) 620-1000 (Monday through Friday from 8 a.m. to 5 p.m.) or dial 1-800-HILTONS. Rooms are expected to sell out early; you are encouraged to reserve your room as soon as possible.
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SNPA announces topics and speakers for News Industry Summit 8/13/18

The program has been announced for the 2018 News Industry Summit and there is still time for you to take advantage of discounted registration fees. Costs go up soon. Register today!

Hotel rooms at the Nashville Hilton are expected to sell out soon. Reserve your room as soon as possible. The group rate is $254 (single or double occupancy). Reserve your room no later than Sept. 19 by calling (615) 620-1000 (Monday through Friday from 8 a.m. to 5 p.m.) or dial 1-800-HILTONS. Rooms are expected to sell out prior to the deadline.

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Beyond problem-solving: Leading through the chaos and setting the course 8/7/18

The strategic plan developed by the SNPA Board of Directors encourages the creation of a publisher development program based on what members have identified as a training void in our industry.

Publishers attending the News Industry Summit in Nashville, Oct. 10-12, will get a taste of this new initiative.

Tom Silvestri, president and publisher of the Richmond (Va.) Times-Dispatch and chairman of SNPA's Executive Development Committee, said the committee "has outlined an approach and invited The Poynter Institute to help create such a program for SNPA members." Any program created would require SNPA Board approval.

He said an expanded segment at the fall SNPA conference in Nashville will "provide a sample of what such a development program could be."

He added, "This live demonstration will focus on helping current publishers and publishers-to-be lead through the chaos and uncertainty to constantly anticipate what's next and have the wherewithal to turn possibilities into positive results. You won't get a certificate for completing the Poynter-led overview, but you'll help SNPA further refine a development program that we hope will be career-changing for our publisher members."

Neil Brown, president of The Poynter Institute, will lead the segment at the News Industry Summit.

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