Inventor Johannes Gutenberg failed 20 times when creating the printing press, but he saw its value. In comparison, Facebook founder Mark Zuckerberg had followers within six hours because he understood social media's value.
The message that community newspapers also add great value to communities was one that presenter Penelope Muse Abernathy stressed during her "Thriving in a Networked Age" session at the 2016 News Industry Summit, held in September in Sarasota, Fla.MORE
South Florida's Sun-Sentinel has been cited as having one of the country's most innovative newsrooms when it comes to integrating digital and print journalism. Publisher and Editor-in-Chief Howard Saltz told attendees at the 2016 News Industry Summit how getting rid of the newspaper's separate digital "team" resulted in a forward-thinking, fully integrated newsroom with a "reader-first" mentality.MORE
Refocusing on the basics was an important part of the Observer Media Group's plan for increasing digital revenue, Publisher Emily Walsh said during her how-to session at the 2016 News Industry Summit.
Those basics have included three markets:
Digital Display – banner-rich ads on YourObserver.com website
Email Marketing – with eNewsletters and dedicated eBlasts
Social Media – primarily sponsored Facebook postsMORE
Reporting data can often be boring for readers but it doesn't have to be, according to three up-and-coming journalists who presented a Data Visualization session at the recent News Industry Summit. Eli Murray and Nathaniel Lash, both of the Tampa Bay Times, along with Kara Dapena of the Miami Herald explained how data visualization provides insights to stories and offered tips for finding the right tools and people.MORE
Author and presenter Tim Harrower knows how to capture an audience's attention. His colorful and eye-catching visuals during his Writing for Non-Readers sessions at the News Industry Summit captivated writers, editors and designers looking for ideas to engage more readers, especially those who are typically non-readers.MORE
Watch for a special edition of the SNPA eBulletin on Friday of this week.
Friday's edition will feature newly elected officers, directors and trustees of SNPA and the SNPA Foundation, as well as winners of the SNPA Photo/Video Contest, Carmage Walls Commentary Prize and Print Quality Contest.
And, you'll learn who the 2016 Frank W. Mayborn Leadership Award was presented to at the Thursday morning Awards Breakfast.MORE
Feeling digitally dumb? Don't worry, we all do. Things change far too quickly in the digital space with Google and Facebook changing its algorithms almost every quarter.
Over the last year, Observer Media Group in Sarasota, Fla., decided to refocus on some basic digital offerings with unique selling propositions that offer profitable results. Get real "how to" instructions on implementing these products and strategies at the 2016 News Industry Summit, Sept. 14-16 in Sarasota.MORE
Newspaper companies aren’t the only ones that need to figure out how to replace declining revenues. Even giants like Procter & Gamble always have products in decline and products that need to be replaced.
So how does P&G plan to replace lost revenue – and how can newspaper companies do the same? And when they do, where can they get the money needed to bring on new sources of revenue?
Steve Gray will explain the P&G model and offer a pragmatic strategy by which your company could fund its own needed new revenue initiatives. Don't miss this session at the News Industry Summit, set for Sept. 14-16 in Sarasota.
Gray is vice president of strategy and innovation with Morris Communications in Augusta, Ga., where he has worked since 2009.MORE
SNPA is a member of a coalition announced today that is fighting proposed countervailing duties (CVD) and anti-dumping duties (AD) on imports of Canadian uncoated groundwood papers including newsprint and other papers.
The coalition – Stop Tariffs on Printers & Publishers (STOPP) – is comprised of members of the printing, publishing and paper-producing industries, which employ more than 600,000 workers.
"To think that one company could file a petition that would so adversely affect the entire newspaper industry is unconscionable," said SNPA Chairman Chris Reen, who is president and publisher of The Oklahoman Media Company. "The consequences of this will be devastating to an industry already under enormous financial pressure. The U.S. Department of Commerce and the U.S. International Trade Commission should heed the warnings from local publishers. There is no way to absorb these costs along the supply chain – they will lead to even more job losses and in some cases, outright news deserts."More
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More