If there's another newspaper with a beer named after its innovation, we haven't heard about it.
The Pilot publishes Wednesdays and Sundays and circulates 12,500 papers in Southern Pines, N.C. It, like many other papers, looked for a way to reach millennials with advertising and news while capitalizing on the services offered by its in-house First Flight Digital operation.
What The Pilot came up with does not involve top executives at the paper, and it isn't afraid to take a risk. The name of the product is The Sway, and it's an email newsletter "that delivers bite-sized information with a funny, snappy voice," according to the paper's entry.MORE
SNPA members elected officers for 2016-17 at the News Industry Summit in Sarasota, Fla.
Read this article to see who has been elected as additional SNPA officers and as members of the Board of Directors.
SNPA members will elect officers for 2016-17 on Thursday morning, Sept. 15, in Sarasota, Fla.
Read this article to see who has been nominated as additional SNPA officers and as members of the Board of Directors.
If you have not registered for the conference yet, please register right away. Costs increase $100 per person on Thursday. MORE
When Pinehurst, N.C., hosted its third U.S. Open and fourth U.S. Women's Open Championships, The Pilot set out to become "the paper of record for the U.S. Open.” Publisher David Woronoff said, “We wanted to own it in a way that no other medium could, save NBC." Here's how they did it.MORE
Four major changes have been announced at The Pilot: publishing frequency, new and improved websites, a paid subscription model and a building renovation.MORE
Executive Voices 2.0 is structured to ensure that your voice – and the voices of a select group of other industry leaders – are not just heard, but amplified, expanded upon, and made ready to make a practical difference.More
Plan your travel to arrive in time for the Monday morning bonus session on advertising sales lead generation and sales culture.More