At the 2018 Mega-Conference, Jeff Sonderman and Gwen Vargo of the American Press Institute, shared the results of API's just-released study on what motivates new subscribers.
In this report, API identifies nine distinct "paths to subscriptions" – the motives and conditions that together lead a person to subscribe. Some people are looking for coverage of a particular passion topic. Others have subscribed because of a change in their lifestyle. Some want coupons to save them money. Some discovered the paper through social media. Others want to support journalism as an institution. All are subscribers.MORE
With so many publishing platforms and social networks available, there's no reason for a news organization to go dark when its website is down. But it must have a good plan in advance. Here are the steps to get ready.MORE
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More
Citing the dilemma facing newspaper printers who need to replace their old, out-of-date CtP devices, yet have a freeze on capital spending, ECRM and Southern Lithoplate have partnered to provide a simple solution.
LifeXtender is a new program launched by ECRM and Southern Lithoplate. LifeXtender is for owners of popular, but aging ECRM CtP units that may not be quite as efficient as previously or simply are out of warranty.More