At SNPA's News Industry Summit, Oct. 10-12 in Nashville, learn how your newspaper can build a foundation of trust by better explaining what you do and why. Avoid the common pitfalls that confuse and alienate readers. Build the brand credibility that leads to subscriptions and long-term loyalty.
Jeff Sonderman, deputy executive director and executive vice president of API, will lead this News Industry Summit session. He says that issues of trust and understanding are linked. API's research, he said, shows that "understanding is the foundation for trust."
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At the 2018 Mega-Conference, Jeff Sonderman and Gwen Vargo of the American Press Institute, shared the results of API's just-released study on what motivates new subscribers.
In this report, API identifies nine distinct "paths to subscriptions" – the motives and conditions that together lead a person to subscribe. Some people are looking for coverage of a particular passion topic. Others have subscribed because of a change in their lifestyle. Some want coupons to save them money. Some discovered the paper through social media. Others want to support journalism as an institution. All are subscribers.MORE
With so many publishing platforms and social networks available, there's no reason for a news organization to go dark when its website is down. But it must have a good plan in advance. Here are the steps to get ready.MORE
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More
National Newspaper Week will be observed Oct. 7-13, in recognition of the service of newspapers and their employees across North America. NNW is sponsored by Newspaper Association Managers, Inc., the consortium of North American trade associations representing the industry on a state and provincial, regional and national basis.
Click here to access editorials, editorial cartoons, promotional ads and more; all available for download at no charge to daily and non-daily newspapers across North America.More