At the 2018 Mega-Conference, Jeff Sonderman and Gwen Vargo of the American Press Institute, shared the results of API's just-released study on what motivates new subscribers.
In this report, API identifies nine distinct "paths to subscriptions" – the motives and conditions that together lead a person to subscribe. Some people are looking for coverage of a particular passion topic. Others have subscribed because of a change in their lifestyle. Some want coupons to save them money. Some discovered the paper through social media. Others want to support journalism as an institution. All are subscribers.MORE
With so many publishing platforms and social networks available, there's no reason for a news organization to go dark when its website is down. But it must have a good plan in advance. Here are the steps to get ready.MORE
These are rickety times for newspapers. A major issue: printing a paper costs lots of money. Delivering the paper costs lots of money.
So the McClatchy chain, which has 30 newsrooms, is on a learning journey to find out how to get readers to go from print to digital.
In April, the McClatchy-owned Myrtle Beach (S.C.) Sun News went from publishing a print product seven days a week to six. It cut the print edition and produced only digital stories on Saturdays. Because digital activation increased 8 percent in one month, revenue was not impacted and virtually no one cancelled their subscription, McClatchy is adding two more papers to what it calls “Digital Saturdays.” The Durham (N.C.) Herald Sun and the Bellingham (Wash.) Herald will no longer print on Saturdays, starting July 6.More
Publishers have been looking to maximize mobile and web for the better part of three decades, searching for ways to drive engagement quickly and easily from print readers. Who would have thought that one of the earliest solutions to the problem would still be a leader 25 years later: the QR (quick response) code?More