How to build trust and understanding with your audience 8/19/18

At a time when audience trust and loyalty have never been more important, new research and ideas from the American Press Institute show many ways in which the press and the public misunderstand each other, as well as where they agree.

At SNPA's News Industry Summit, Oct. 10-12 in Nashville, learn how your newspaper can build a foundation of trust by better explaining what you do and why. Avoid the common pitfalls that confuse and alienate readers. Build the brand credibility that leads to subscriptions and long-term loyalty.

Jeff Sonderman, deputy executive director and executive vice president of API, will lead this News Industry Summit session. He says that issues of trust and understanding are linked. API's research, he said, shows that "understanding is the foundation for trust."

Download the program
Register now
MORE

Paths to subscription: Why recent subscribers chose to pay for news 2/27/18

At the 2018 Mega-Conference, Jeff Sonderman and Gwen Vargo of the American Press Institute, shared the results of API's just-released study on what motivates new subscribers.

In this report, API identifies nine distinct "paths to subscriptions" – the motives and conditions that together lead a person to subscribe. Some people are looking for coverage of a particular passion topic. Others have subscribed because of a change in their lifestyle. Some want coupons to save them money. Some discovered the paper through social media. Others want to support journalism as an institution. All are subscribers.

MORE

How to reach your audience when your website goes down 8/15/13

With so many publishing platforms and social networks available, there's no reason for a news organization to go dark when its website is down. But it must have a good plan in advance. Here are the steps to get ready.

MORE