At the 2018 Mega-Conference, Jeff Sonderman and Gwen Vargo of the American Press Institute, shared the results of API's just-released study on what motivates new subscribers.
In this report, API identifies nine distinct "paths to subscriptions" – the motives and conditions that together lead a person to subscribe. Some people are looking for coverage of a particular passion topic. Others have subscribed because of a change in their lifestyle. Some want coupons to save them money. Some discovered the paper through social media. Others want to support journalism as an institution. All are subscribers.MORE
With so many publishing platforms and social networks available, there's no reason for a news organization to go dark when its website is down. But it must have a good plan in advance. Here are the steps to get ready.MORE
Plan your travel to arrive in time for the Monday morning bonus session on advertising sales lead generation and sales culture.More
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More