How to maximize your sponsor's exposure 12/12/17

By Matt Coen, president and co-founder, Second Street

Every time an advertiser partners with you is a new opportunity to prove the value of sponsoring your engagement campaigns. It's important to make sure you're doing everything you can to maximize their investment because, we all know, a happy customer is a returning customer.

Here's a comprehensive list of all the assets you should leverage to add value to your sponsorship packages.

MORE

4 lead-gen solutions for the healthcare industry 11/21/17

By Matt Coen, president and co-founder, Second Street

Find out how this huge industry is perfectly positioned for quizzes, photo contests, sweepstakes, and ballots.

MORE

Photo contest drives 1,000+ leads for hospital 10/30/17

By Matt Coen, president and co-founder, Second Street

A cutest baby contest grows hospital's email database by over 4,000 users and drives over 16,000 votes.

MORE

3 steps to winter revenue success 10/10/17

By Matt Coen, president and co-founder, Second Street

Follow our three steps to create a plan to turn the biggest retail season of the year into your biggest revenue season yet.

MORE

How to use loyalty campaigns to keep your database engaged 9/18/17

By Matt Coen, president and co-founder, Second Street

A strong loyalty email strategy will lead to an increase in click-throughs and a highly engaged, active audience.

MORE

Second Street acquires Presslaff Interactive Revenue 9/5/17

Second Street has announced the acquisition of Presslaff Interactive Revenue, a data-driven email marketing software and consulting business focused on the collection and use of first-party data for the media industry.

The acquisition further expands Second Street's base of over 3,000 media companies and adds to its depth of database marketing experience for media.

MORE

College football photo contest drives $18K for paper 8/15/17

By Matt Coen, president and co-founder, Second Street

A fully-integrated marketing campaign emphasizing social media, website ads and print components leads to lots of brand exposure for advertisers.

MORE

3 ideas to increase your August revenue 7/10/17

By Matt Coen, president and co-founder, Second Street

Don't forget about back to school – create new revenue with back-to-school and high school sports engagement campaigns.

MORE

Third times a charm for Forsyth County News 6/19/17

By Matt Coen, president and co-founder, Second Street

Third annual ballot generated over $200K with the addition of Best of Forsyth Red Carpet Event.

MORE

4 Star-spangled ideas for 4th of July 6/5/17

By Matt Coen, president and co-founder, Second Street

Drive big engagement and revenue this 4th of July with patriotic-themed photo contests, ballots, sweepstakes and quizzes.

MORE