At this year's Second Street Awards, the best citywide ballots of 2017 were recognized.MORE
While your paper likely has a long list of annual goals, it's a good bet that increasing revenue is floating near the top. During the months of March, April and May, there are so many excellent opportunities for driving significant revenue from advertisers perfectly poised for the spring months.MORE
It's now simpler than ever to create a basketball strategy to drive huge results.MORE
Every time an advertiser partners with you is a new opportunity to prove the value of sponsoring your engagement campaigns. It's important to make sure you're doing everything you can to maximize their investment because, we all know, a happy customer is a returning customer.
Here's a comprehensive list of all the assets you should leverage to add value to your sponsorship packages.MORE
Find out how this huge industry is perfectly positioned for quizzes, photo contests, sweepstakes, and ballots.MORE
A cutest baby contest grows hospital's email database by over 4,000 users and drives over 16,000 votes.MORE
Follow our three steps to create a plan to turn the biggest retail season of the year into your biggest revenue season yet.MORE
A strong loyalty email strategy will lead to an increase in click-throughs and a highly engaged, active audience.MORE
Second Street has announced the acquisition of Presslaff Interactive Revenue, a data-driven email marketing software and consulting business focused on the collection and use of first-party data for the media industry.
The acquisition further expands Second Street's base of over 3,000 media companies and adds to its depth of database marketing experience for media.MORE
A fully-integrated marketing campaign emphasizing social media, website ads and print components leads to lots of brand exposure for advertisers.MORE
An overview of how to use Google Analytics. We will take a look at how the numbers can help drive major projects, and what you can be bringing to your news meetings. SNPA members can register at no cost.More
SNPA is pleased to co-sponsor the 2018 Driving Digital Revenue Conference with Inland Press Association. Please save the date. Additional information is coming soon!More