Ballot drives 2,900% increase for email newsletter sign-ups 10/30/18

By Matt Coen, president and co-founder, Second Street

Sauk Valley Media created a high school sports ballot to connect with readers on a deeper level and grow its local sports newsletter.

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A quick guide to welcome emails: Saying hello & thank you 8/20/18

By Matt Coen, president and co-founder, Second Street

This is your first chance to start a relationship with your subscribers. Find out what a great Welcome Email really looks like.

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'Best of' ballot a $630K win for paper 7/10/18

By Matt Coen, president and co-founder, Second Street

The Chattanooga Times Free Press leverages various ballot sponsorship opportunities and a winners’ event to drive biggest revenue to date.

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Birthday Club email secures $80K+ in sponsorship revenue 5/29/18

By Matt Coen, president and co-founder, Second Street

The Northwest Florida Daily News uses a Birthday Club email campaign to dramatically increase its database and secure thousands in recurring revenue.

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Generate HUGE revenue with ballots 4/24/18

Both the Chattanooga Times Free Press and WDIV-TV made over $500,000 with voting ballots last year.

On Thursday, they'll be joining Second Street for a free webinar to discuss the huge revenue opportunity behind ballots and how to create a year-round ballot strategy.

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High school sports ballot scores year-long revenue 4/2/18

By Matt Coen, president and co-founder, Second Street

The Times Herald-Record in Middletown, N.Y., was looking for a new way to increase revenue, grow its email database and promote goodwill among readers. Varsity 845, the paper's designated local sports site, decided on a High School Athlete of the Month ballot.

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Best citywide ballots of 2017 3/6/18

By Matt Coen, president and co-founder, Second Street

At this year's Second Street Awards, the best citywide ballots of 2017 were recognized.

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Find big revenue success this spring 2/12/18

By Matt Coen, president and co-founder, Second Street

While your paper likely has a long list of annual goals, it's a good bet that increasing revenue is floating near the top. During the months of March, April and May, there are so many excellent opportunities for driving significant revenue from advertisers perfectly poised for the spring months.

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5 simple steps to grow basketball revenue + engagement 1/2/18

By Matt Coen, president and co-founder, Second Street

It's now simpler than ever to create a basketball strategy to drive huge results.

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How to maximize your sponsor's exposure 12/12/17

By Matt Coen, president and co-founder, Second Street

Every time an advertiser partners with you is a new opportunity to prove the value of sponsoring your engagement campaigns. It's important to make sure you're doing everything you can to maximize their investment because, we all know, a happy customer is a returning customer.

Here's a comprehensive list of all the assets you should leverage to add value to your sponsorship packages.

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