If you ask any editor in a newsroom what one of their biggest issues is, chances are online comments would be toward the top of the list.
Between a Facebook page and a newspaper.com site, readers can leave hundreds of comments a day. And moderating them can take time. The comments themselves can also descend into name calling or unnecessary political debates.
Here is some advice for editors who spend time interacting with readers in the comment section.MORE
Snapchat has been flying high with record numbers of daily users, popularity among a younger demographic and features that allow for quick (snappy) breaking news storytelling, but it remains a tough nut to crack for media outlets not involved in its discover feature.
With the release and growing popularity of Instagram's Snapchat-adjacent stories feature and the ability for verified accounts to link content and traffic to back to websites, many smaller media organizations are finding a higher rate of success on the Facebook-backed platform and have begun to shy away from Snapchat.MORE
For digital editors and content producers looking to get a better handle on how their content is performing on social, CrowdTangle is an excellent tool.MORE
When a user shares your content, that post can reach more people and also new users who aren't already following you on social media. And as posts shared by friends and family are still favored in Facebook's algorithm, focusing on that metric can help make sure your posts will be seen.MORE
For anyone who has been following Facebook's news feed algorithm changes over the years, it seems like with every change announced, publishers collectively hold their breath waiting for their traffic to drop off a cliff. So far publishers have not seen a significant change in Facebook referrals, especially if they post quality content. So what exactly is quality content, and if you're managing a Facebook page, how do you combat this algorithm change to make sure your fan pages see your post?MORE
Over the summer, the folks at The Palm Beach Post in Florida realized they had "a very large stock" of aging spadea paper that had to be used fairly quickly. Spadea paper, used for premium advertising that folds or wraps around the front section of the newspaper, eventually ages to the point that it's no good. The unused stock of paper became one half of a special package that also featured premium positioning on the paper's website.More
Southern hospitality and a Midwest-rooted sensibility will combine when SNPA and Inland Press Association team up for a Joint Annual Meeting next fall.
SNPA and Inland, known for programming practical, actionable information in a collegial environment, will meet at the J.W. Marriott Chicago in the city's Loop from Sunday, Oct. 6, through Tuesday, Oct. 8.More