Publishers: Don't let your brand be shaped by competitors and critics 9/19/17

By Cindy Durham, Assistant Executive Director, SNPA

The newspaper industry has been phenomenally successful in adopting and adapting and embracing new technologies and becoming multi-media organizations, Bob Provost executive-in-residence/consultant with The Marketing Provost, told attendees at the SNPA-Inland Annual Meeting.

But, he says the industry hasn't created the perception of success. Instead, he said our public image "has been shaped by default – not by design. And, that's criminal. Negative news such as circulation declines, layoffs or buyouts, will reach the public eye and awareness without any effort on your part. However, no one else is going to get out in the market and promote your award-winning news coverage, our success as a public watchdog, our efficacy for local advertisers, and our relevance to younger adults."

He emphasized: "Please do not let your image be shaped by your competitors and your critics."

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Nine executives selected for 2017-18 mentor program 8/8/17

The SNPA Foundation has selected nine newspaper executives to participate in the 2017-2018 NEX GEN program. Each of the nine participants will be paired with one of the brightest talents in the newspaper industry.

The year-long NEX GEN program offers newspaper professionals with executive potential the opportunity to develop their industry knowledge, analytical skills and aptitude for innovation.

Meet the Class of 2017-18!

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Meet the NEX GEN class of 2017-18 8/8/17

Read bios of 2017-18 NEX GEN participants.

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Nicole McMullin selected for new position of online brand director 5/9/17

Publisher Tom Silvestri has named Nicole McMullin the Richmond (Va.) Times-Dispatch's online brand director. She will be tasked as the master collaborator in executing company-endorsed priorities that advance the paper's online business and improve the digital customer experience.

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Eldridge appointed publisher of Corbin, London papers 12/12/16

Dave Eldridge, a 35-year newspaper executive, has been appointed publisher of the Corbin Times-Tribune and The London Sentinel-Echo in south-central Kentucky.

Eldridge currently serves as publisher of the Richmond Register in Richmond, Ky. He will continue in that role with his expanded regional responsibilities at the Corbin and London properties.

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Tom Silvestri is elected chairman of SNPA Foundation Board of Trustees 9/15/16

Thomas A. Silvestri, president and publisher of the Richmond (Va.) Times-Dispatch, has been elected chairman of the SNPA Foundation Board of Trustees.

The SNPA Board of Directors elected five trustees for the SNPA Foundation at its meeting in Sarasota on Wednesday, Sept. 14.

The trustees, in turn, elected their officers – also that same morning.

Read this article to see who has been nominated as the three Foundation officers, as well as trustees. MORE

Nominees announced for SNPA Foundation Board of Trustees 8/30/16

The SNPA Board of Directors will elect five trustees for the SNPA Foundation at its meeting in Sarasota on Wednesday, Sept. 14.

The trustees, in turn, will elect their officers – also that same morning.

Read this article to see who has been nominated as the three Foundation officers, as well as trustees. MORE

Donna Barrett nominated for re-election as chairman 9/21/15

The SNPA Board of Directors will elect two trustees for the SNPA Foundation at its meeting in Savannah on Monday, Oct. 5.

The trustees, in turn, will elect their officers – also that same morning.

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Richmond paper celebrates its 165th anniversary with a dynamic special section 7/13/15

By Karen Dillon, manager, RTD Design Services

As part of its ongoing 165th anniversary celebration, the Richmond Times-Dispatch ran a special 12-page section in the Sunday, June 14, edition.

The comprehensive publication included historic front pages, factoids, events and a behind-the-scenes glimpse of our team, as well as information about our multi-platform products, updated branding and community involvement. In addition to informing readers about the many Times-Dispatch services, "RTD @ 165" serves as an innovative model section for local companies interested in telling their stories, and a primer for new hires and company guests.

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Thank you to our carriers 2/27/15

With two central Virginia snowstorms in as many weeks, our reliable newspaper carriers have braved record low temperatures, snow and ice to deliver to our subscribers. As a thank you, our designer, Bob Kelly, and copywriter, Susan Carvell, crafted this ad to run in our Sunday, March 1, edition. The photograph was taken by one of our carriers en route during one of the recent storms. We are so proud of our delivery team that makes sure our snowed-in customers can cozy up with their copies of The Times-Dispatch.

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