The Richmond Times-Dispatch is pleased to announce "Strong Voices: Celebrating the Power and Stories of Richmond Women." The March event and corresponding special section in The Times-Dispatch are presented in partnership with Sonabank and its P.O.W.E.R. program.
"Strong Voices" recognizes women – present and past – whose vision, impact and commitment have served Richmond and Virginia.MORE
The Richmond Times-Dispatch has named veteran journalist and former Times-Dispatch reporter Pamela Stallsmith as its next opinions editor.MORE
The Richmond Times-Dispatch is excited to launch the Virginia Video Network, a location-based video advertising solution delivered through standalone periodical racks and video displays. Through this new platform, the paper's advertisers can market directly to consumers at the point of purchase in high-traffic retail locations.
Virginia Video Network is Virginia's first digital-out-of-home video marketing solution that combines data and technology together to deliver relevant advertising messages to targeted customers.MORE
The editorial pages of the Richmond (Va.) Times-Dispatch have hired a new writer and promoted two editors.MORE
Over the summer, the Richmond (Va.) Times-Dispatch asked readers to share their hopes for the local community – and readers responded with aspirational and thoughtful ideas for Richmond's future.
At the paper's 75th RTD Public Square, the staff will share readers' collected hopes along with survey results from research they conducted on the same topic. "We're excited about the results, and we think that some of the ideas might surprise you," the paper notes in its promotion of this special event.
This will be the Richmond Times-Dispatch's 75th installment of RTD Public Square.MORE
Rick Thornton, who had been an editor and a vice president at the Richmond (Va.) Times-Dispatch, was named vice president of news for BH Media Group.MORE
The Times-Dispatch is expanding coverage with the Richmond Startup Spotlight e-newsletter every Sunday morning.MORE
Richmond's growing reputation as a prime "foodie town" now has a new newsletter to keep score on what's new, interesting and delicious.
Subscribers to Richmond Dines, the Richmond Times-Dispatch's latest email newsletter, will be treated to restaurant reviews, dining news and updates on beer, wine and more in the Richmond area.MORE
The second installment of Metro Business Live will take place on Tuesday, June 19, with a conversation about the future of Richmond's entrepreneurial ecosystem.MORE
The newspaper industry has been phenomenally successful in adopting and adapting and embracing new technologies and becoming multi-media organizations, Bob Provost executive-in-residence/consultant with The Marketing Provost, told attendees at the SNPA-Inland Annual Meeting.
But, he says the industry hasn't created the perception of success. Instead, he said our public image "has been shaped by default – not by design. And, that's criminal. Negative news such as circulation declines, layoffs or buyouts, will reach the public eye and awareness without any effort on your part. However, no one else is going to get out in the market and promote your award-winning news coverage, our success as a public watchdog, our efficacy for local advertisers, and our relevance to younger adults."
He emphasized: "Please do not let your image be shaped by your competitors and your critics."MORE
You get what you measure.
Count the number of bylines a newspaper reporter produces, and you'll likely get more bylines. Track page views closely, and your newsroom will be far more attune to what is driving page views and how to get more of them.
What a news organization includes in the set of metrics that leadership and staff monitor regularly can have some unintended consequences. Distraction from things that are more important, if nothing else. Google Analytics can measure a lot of different things, and there's a temptation to include as many ways of measuring audience as one can cram into a spreadsheet. In the process, staff can get hung up on measuring changes in process instead of changes in outcomes.More
The Post and Courier of Charleston, S.C., is getting into the horse racing business, acquiring the ownership rights to Steeplechase of Charleston.
P.J. Browning, publisher of The Post and Courier, said at a Thursday announcement at The Dewberry that acquiring the event helps the media company to diversify its portfolio and invest in its community.
"It makes good business sense for all of us here to pay attention to the ways in which Charleston residents and visitors alike embrace our unique events," Browning said. "Thousands of people attend festivals around town each year, and there's every reason that this can and should happen with Steeplechase."More