The Danish news media company Skive Folkeblad has implemented ONSET from Newscycle Solutions as part of its strategy to generate more page views and boost ad revenues.MORE
ONSET enables rapid multimedia content delivery and stimulates readership/advertising growth.MORE
NEWSCYCLE Solutions has announced the release of SalesLink 2017-1. The latest software includes a Google Maps widget, enabling sales representatives to identify unassigned leads and locate inactive customers in defined geographical areas. A new advertising package tool helps increase revenue and simplify the order process when booking ad bundles. Another new feature in SalesLink 2017-1 is support for business areas, which allows multiple sales reps to share a single account, with commissions split proportionally on booked orders.MORE
NEWSCYCLE Solutions announces recent NEWSCYCLE Connect partnership agreements signed with CrowdRise, an online platform exclusive to charitable fundraising, and AdCellerant, a customizable proposal generation tool and recommendation engine for creating goal-based digital marketing and programmatic advertising campaigns.MORE
NEWSCYCLE Solutions announces that NEWSCYCLE Mobile will be featured in the new Amazon Alexa agencies and developer tools page. The Amazon web page highlights agencies, developers and tool builders that work directly with clients to deliver content on Amazon Alexa devices. The page also serves as a reference guide for companies looking for assistance in building Alexa skills.MORE
Latest ONSET release adds new functionality for personalized content recommendations, audience analytics, ad serving and messaging.MORE
NEWSCYCLE Solutions' SubscriptionLink is a self-service customer portal for managing print and digital subscriptions.MORE
NEWSCYCLE’s SalesLink CRM 2016-3 includes a Shared Activity module, new dashboards and a comprehensive calendar for sales teams.MORE
You get what you measure.
Count the number of bylines a newspaper reporter produces, and you'll likely get more bylines. Track page views closely, and your newsroom will be far more attune to what is driving page views and how to get more of them.
What a news organization includes in the set of metrics that leadership and staff monitor regularly can have some unintended consequences. Distraction from things that are more important, if nothing else. Google Analytics can measure a lot of different things, and there's a temptation to include as many ways of measuring audience as one can cram into a spreadsheet. In the process, staff can get hung up on measuring changes in process instead of changes in outcomes.More
The Post and Courier of Charleston, S.C., is getting into the horse racing business, acquiring the ownership rights to Steeplechase of Charleston.
P.J. Browning, publisher of The Post and Courier, said at a Thursday announcement at The Dewberry that acquiring the event helps the media company to diversify its portfolio and invest in its community.
"It makes good business sense for all of us here to pay attention to the ways in which Charleston residents and visitors alike embrace our unique events," Browning said. "Thousands of people attend festivals around town each year, and there's every reason that this can and should happen with Steeplechase."More