Put your data into action with this step-by-step guide 8/9/16

When it comes to data and analytics, newspapers have more information at their fingertips than ever before. "Metrics help us see what readers are and aren't reading. That's a good thing," said Michelle Nicolosi, director of digital, video and Life & Culture at The Oregonian and Oregonlive.com.

And that means good news for publishers, according to Matt Lindsay, president of Mather Economics. There's a misconception that newspaper publishers have continued to be sloth in their digital adoption and innovation. In his estimation, newspapers have a healthy lead on broadcasting, in terms of how they're leveraging data.

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What's the key to boosting newspaper profitability? 12/9/14

By Matt Lindsay, president of Mather Economics

The key is to unlock the meaning behind the data so that strategies that generate revenue, lower costs, improve customer retention and enhance operational performance can be developed and implemented. Here's a way to meet that challenge inexpensively and efficiently.

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Can you share some benchmarking metrics? 5/29/14

Answered by Bob Terzotis, Mather Economics

An SNPA member asked: What is the circulation operating cost by percentage for newspapers size 20,000-25,000 in the mid-southern region? Is it 15% or higher? Or is it lower?

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