Lineup Systems has launched the Adpoint App Market to provide media customers with an online app directory of publishing solutions that have been integrated into Adpoint, its media sales solution. The new marketplace enables Lineup's customers to easily browse more than 50 of Adpoint's pre-built integrations to publishing applications being used by its customers worldwide.MORE
Lineup Systems' Adpoint App is now available on the Salesforce AppExchange, empowering media businesses to connect with their customers, partners and employees in entirely new ways. The Adpoint App delivers one of the most comprehensive media sales solutions on the Salesforce AppExchange. It provides Adpoint's lead-to-billing functionality within the Salesforce Sales Cloud environment, including Adpoint CPQ (Configure, Price, Quote), complex pricing, workflow and invoicing visibility.MORE
If I had a dollar for each time an executive from a media company had asked me: "What can I do TODAY to grow my revenue?" – I'd be a very rich man.
Read this article for "5 steps to kick-start a winning CRM strategy for your media business."MORE
Lineup Systems has introduced Adpoint Workflow to simplify complex advertising workflows for media companies selling multimedia advertising. Adpoint Workflow systemizes and maps order-to-billing business processes, reducing order processing times and increasing operational efficiencies.
Today's media companies handle complex, multimedia orders that require numerous authorizations and involve multiple team members. Manual tasks and authorization processes often delay or prevent orders from being processed. To solve this issue, Lineup Systems designed Adpoint Workflow to automate redundant, manual tasks based on pre-defined standard operating procedures, enabling media companies to quickly and accurately process orders.MORE
Ask anyone working in the media industry and they will tell you, the times have changed. In fact, the modern media landscape has been altered so dramatically and been written about so profusely that nearly anyone you ask will have an opinion on the downfall of traditional news organizations. Yet, what's not talked about enough are the success stories. The new approaches and initiatives that are turning the tide for media companies who have not only understood the new media world, but have put progressive strategies in place and invested in technology to exploit new revenue opportunities.
Let's look at three key trends and the tools that are making the difference between failing and thriving.MORE
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More
It's not too late to reserve sponsorships and exhibit space for the 2018 SNPA News Industry Summit in Nashville, but you need to hurry!
Space is limited and your preferences need to be registered soon in order to be included in the printed conference program to be distributed to all Summit attendees.More
Rufus Friday, the Herald-Leader's president and publisher since 2011, announced last Wednesday that he will be stepping down in the middle of September.
Editor Peter Baniak will move into an expanded role as the Herald-Leader's editor and general manager.More