If I had a dollar for each time an executive from a media company had asked me: "What can I do TODAY to grow my revenue?" – I'd be a very rich man.
Read this article for "5 steps to kick-start a winning CRM strategy for your media business."MORE
Lineup Systems has introduced Adpoint Workflow to simplify complex advertising workflows for media companies selling multimedia advertising. Adpoint Workflow systemizes and maps order-to-billing business processes, reducing order processing times and increasing operational efficiencies.
Today's media companies handle complex, multimedia orders that require numerous authorizations and involve multiple team members. Manual tasks and authorization processes often delay or prevent orders from being processed. To solve this issue, Lineup Systems designed Adpoint Workflow to automate redundant, manual tasks based on pre-defined standard operating procedures, enabling media companies to quickly and accurately process orders.MORE
Ask anyone working in the media industry and they will tell you, the times have changed. In fact, the modern media landscape has been altered so dramatically and been written about so profusely that nearly anyone you ask will have an opinion on the downfall of traditional news organizations. Yet, what's not talked about enough are the success stories. The new approaches and initiatives that are turning the tide for media companies who have not only understood the new media world, but have put progressive strategies in place and invested in technology to exploit new revenue opportunities.
Let's look at three key trends and the tools that are making the difference between failing and thriving.MORE
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A new branding campaign launched by The Post and Courier in Charleston, S.C., emphasizes Real News. A Real Difference.
Chris Zoeller, director of strategic marketing, says: "We want our audience to know how we make a difference in small and big ways through our commitment to journalism and delivering the news our community needs."
She added, "We want anyone who is touched by this campaign to sense the pride our staff has in their job and the role the newspapers play in the community to keep them informed."
Click on link below to view the print campaign, videos and learn how you can share your marketing materials for this SNPA collection.More