Shaw Media, operators of nearly 100 print/digital, paid/free publications in Illinois and Iowa, has joined a growing coalition of such family-owned companies as Calkins Media, Albuquerque Publishing Company, Frederick News-Post, Observer Publishing Company and Morris Publishing Group in pursuing audience growth, engagement and monetization through LEAP Media Solutions' proven data-driven approach, capping another year of record growth for LEAP.MORE
LEAP Media Solutions has announced the addition of several industry leaders to its executive team, as well as one promotion.MORE
Star Tribune Media Company, LLC, publisher of the Star Tribune in Minneapolis-St. Paul, Minn., has engaged LEAP Media Solutions to engineer, manage and deploy a state-of-the-art marketing automation and analytics platform (MAAXTM) to drive the company's ambitious audience initiatives.MORE
While we might cut our way to short-term viability, Tom Ratkovich of LEAP Media Solutions says we can't cut our way to long-term prosperity. And the sometimes chaotic efforts to rapidly become "digital first" – rather than "customer first" – led to the disastrous customer experiences and privacy concerns that have, in turn, been manifested in ad blockers and, frighteningly, digital revenue declines at some highly visible publishing companies.
At first blush, content monetization seems a reasonable pursuit. Such pursuit has taken many forms, but two of note include (1) the broad domain of "paywalls" or metering of digital content, and (2) aggressive pricing actions for both print and digital content.
Why does Ratkovich say reasonable "at first blush?" Read this article to find out -- and then learn more at the News Industry Summit!MORE
SNPA's strategic partnership program helps member newspapers cut costs, grow revenue and access essential benchmarking data. Additional partnerships are in development to further expand the program.
If a newspaper takes advantage of any one of these services, the newspaper can save more money every year than it spends on SNPA dues. It quite literally pays to be a member of SNPA.
LEARN MORE about these special opportunities available only to members of SNPA.MORE
For the Erie Times-News, LEAP Media Solutions' audience-based advertising revenue development program proves "data doesn't lie."MORE
This is the subject of much discussion and debate, but one dimension of strategy that is universal is time. A true strategy cannot achieve ambitious objectives in the short-term. A strategy is essentially a plan to bring about a desired future and, therefore, requires a long-term, sustained focus.
So why do so many audience marketers look at a short-term metric like cost per order (CPO) to determine whether or not their audience strategy is working?MORE
It is said that the best offense is a good defense. At The Frederick News-Post, victory has come on both sides of the game, with Leap Media Solution's Customer Lifecycle Marketing curriculum going on the offense to create an integrated customer retention campaign, while mitigating losses of both customers and revenue in the process.MORE
This month's column reports on two National Labor Relations Board administrative law judge decisions involving the issue of whether someone is an employee or an independent contractor. In both cases, former NLRB General Counsel Richard Griffin had urged the ALJ to rule that merely classifying someone as an independent contractor is an independent violation of the National Labor Relations Act. This is legal adventurism in an attempt to make new law.
In one of the cases, the ALJ found independent contractor status and chose not to reach that novel issue. In the second case, the ALJ found employee status and agreed with the NLRB general counsel, finding that the misclassification of the individuals as independent contractors was a per se independent violation of the NLRA. With a new management majority sitting on the NLRB in Washington, let us hope that this legal adventurism will be reversed.
I also report on a new NLRB case involving an employer's texting and confidentiality rules, as well as a new court case addressing the ability to discover social media passwords in litigation.
One of the first campaign promises Donald Trump made after announcing his candidacy for president was the idea to build a wall along the U.S. border with Mexico. Despite objections from critics over the cost and feasibility of the project, the Trump administration has continued taking steps to turn it into a reality.
Following an extensive nine-month reporting process, the USA Today Network has unveiled an interactive, multi-media report detailing the challenges and consequences of the proposed U.S-Mexico border wall.
"The Wall: Untold Stories and Unintended Consequences" incorporates a variety of tools and technologies including virtual reality, bots, aerial and 360-degree video, LiDAR data and podcasts to provide readers with an all-encompassing look at the border.
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