Taking advantage of its new press, The American Press in Lake Charles, La., has rolled out new ad rates based on all color.
The difference should be quickly noticed by readers and advertisers since color ads previously made up about 37 percent of the ads in the Shearman family-owned southwest Louisiana newspaper, circulation 24,000 daily and 27,000 Sundays.
"Certain national or major accounts that request black-and-white ads will be honored. Most ads will automatically publish in full color," said Advertising Director Titus Workman.MORE
Rynni Henderson has been named publisher of The Gainesville (Fla.) Sun and The Ocala Star-Banner. She will oversee operations for the newspapers and related publications.
James Doughton, who is retiring as regional publisher, announced her appointment to employees last week.More
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More