By 2021, 90 percent of Kroger’s in-store sales are expected to be influenced by digital in some way, Michael Wilhite told attendees at the Mega-Conference last Tuesday.
Wilhite is vice president of data strategy for 84.51° – the analytics arm of Kroger. This division employs a sophisticated, proprietary suite of tools and technology to turn customer data into knowledge. Its aim is to put the customer at the center of every business decision.
Kroger’s advertising strategy is centered on using big data and knowledge about its customers to cut through the clutter to drive real connections and sales.
While Kroger’s heritage is that of a grocery retailer, Kroger Precision Marketing, which launched in the Fall of 2017, is giving the company the opportunity to expand its business through exclusive touchpoints: advertising on Kroger channels, word-of-mouth advertising and advertising across the web.MORE
SNPA is a member of a coalition announced today that is fighting proposed countervailing duties (CVD) and anti-dumping duties (AD) on imports of Canadian uncoated groundwood papers including newsprint and other papers.
The coalition – Stop Tariffs on Printers & Publishers (STOPP) – is comprised of members of the printing, publishing and paper-producing industries, which employ more than 600,000 workers.
"To think that one company could file a petition that would so adversely affect the entire newspaper industry is unconscionable," said SNPA Chairman Chris Reen, who is president and publisher of The Oklahoman Media Company. "The consequences of this will be devastating to an industry already under enormous financial pressure. The U.S. Department of Commerce and the U.S. International Trade Commission should heed the warnings from local publishers. There is no way to absorb these costs along the supply chain – they will lead to even more job losses and in some cases, outright news deserts."More
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