Mark Medici, former executive vice president and chief marketing officer of Hearst Newspapers, has been promoted to president of the Houston Chronicle.MORE
When Troy Young took over as president of Hearst Magazines in July, one of his to-do list items was looking at ways to streamline its magazine operations and integrate several of the previously separated print and digital teams. To that end, the company is increasingly using data to make editorial decisions, with help from a new 12-person research team.
Pure audience scale is still important to publishers like Hearst, which is still growing; monthly unique visitors rose to 128.2 million in September, up 16 percent year over year, according to comScore. But increasingly, publishers like Hearst are paying attention to measurements of quality, like repeat visits and time spent. Already, Hearst has been tilting toward reported stories over aggregated or quick takes that are designed to go viral.MORE
Jeana Stanley has joined Hearst's corporate finance team as vice president of finance. She has worked with Hearst Television for the past 14 years.MORE
Hearst has announced that Mark Redman and Jonathan Donnellan have been named vice presidents and co-general counsels of Hearst. Donnellan and Redman previously served as deputy general counsels since May 2011.MORE
Beth Buehler has been named vice president of operations for Hearst, a new role at the company. The announcement was made by Hearst President and CEO Steven R. Swartz and Hearst Chief Operating Officer Mark Aldam. Buehler will report to Aldam.MORE
Hearst Newspapers has named Mark Medici as executive vice president and chief marketing officer, a new position. Medici previously served as vice president of audience and newspaper operations at Cox Media Group.MORE
Three longtime Hearst executives have been elected executive vice presidents of the corporation: Mark Aldam, who also assumes the title of chief operating officer; Rich Malloch, who becomes EVP for Business Media, and Mitch Scherzer, who adds EVP to his existing title of chief financial officer.MORE
Hearst Newspapers has announced that two members of the group's executive leadership team will be taking on expanded roles. Mike DeLuca, Hearst Newspapers senior vice president of digital and chief executive officer of LocalEdge, has been promoted to executive vice president of advertising sales. John McKeon, Houston Chronicle president and publisher, will become Hearst Newspapers executive vice president and Texas Newspapers president.MORE
Bridget Williams has been named senior vice president, strategy and operations for Hearst Newspapers Digital Media. The announcement was made by Hearst Newspapers President Mark Aldam and Hearst Newspapers Digital Media President Robertson Barrett, to whom Williams will report.
In the new role, Williams will focus on growing direct and programmatic sales efforts and new revenue streams across Hearst Newspapers' stable of properties. In the past year, Hearst Newspapers has made several strategic acquisitions of local community newspapers, bringing quality digital reporting to new markets.MORE
You get what you measure.
Count the number of bylines a newspaper reporter produces, and you'll likely get more bylines. Track page views closely, and your newsroom will be far more attune to what is driving page views and how to get more of them.
What a news organization includes in the set of metrics that leadership and staff monitor regularly can have some unintended consequences. Distraction from things that are more important, if nothing else. Google Analytics can measure a lot of different things, and there's a temptation to include as many ways of measuring audience as one can cram into a spreadsheet. In the process, staff can get hung up on measuring changes in process instead of changes in outcomes.More
The Post and Courier of Charleston, S.C., is getting into the horse racing business, acquiring the ownership rights to Steeplechase of Charleston.
P.J. Browning, publisher of The Post and Courier, said at a Thursday announcement at The Dewberry that acquiring the event helps the media company to diversify its portfolio and invest in its community.
"It makes good business sense for all of us here to pay attention to the ways in which Charleston residents and visitors alike embrace our unique events," Browning said. "Thousands of people attend festivals around town each year, and there's every reason that this can and should happen with Steeplechase."More