YouTube is the next generation of television – the future of how people (especially young people) are consuming media.
"Every month, more than one billion people visit YouTube to watch more than six BILLION hours of video," says Kevin Grosch, co-founder and CEO of Made In Network, a Nashville-based media and technology company in partnership with AMG/Parade.
Grosch, who will address SNPA's News Industry Summit next month, says: "As users drastically increase every year, it is important for local media companies to think beyond and learn about how to successfully play in the creative YouTube arena."MORE
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Five years after its inception, Main Street Media of Tennessee is a fast-growing media company operating in the suburbs of Nashville. Publishers of eight weekly newspapers, magazines and websites, the company's focus on hyper-local news unique to each community has allowed it to grow ad revenue as well as circulation.
In three weeks, at the SNPA News Industry Summit, hear how a "print-first" operation has been able to buck the trends and set itself on a path for continued growth.
Dave Gould, president and CEO of Main Street Media, says: "The idea that people no longer want to read newspapers is, in my opinion, completely misguided. But as an industry, we have to be honest and ask ourselves if we are offering our communities a product that will attract and retain readers. If we do that, can we then build a business model that will support our efforts to provide readers with strong newspapers? I believe the answer is 'yes' and that has been the basis of our company's growth to this point."More