Your SNPA membership includes a path to Google certifications 5/8/18

If you missed the webinar that outlined how employees of SNPA member newspapers can take part in free Google certification programs, here's an overview of the different Google paths/tracks that are available. This is just one more benefit of your SNPA membership!

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Congressman to introduce anti-trust safe harbor bill for newspaper companies 2/27/18

On Monday, Feb. 26, the News Media Alliance again called on Congress to allow publishers to negotiate collectively with dominant online platforms, namely Facebook and Google.

In an Op-Ed published in The Wall Street Journal, Alliance President & CEO David Chavern announced that Congressman David Cicilline (D-RI), the top Democrat on the House Judiciary Antitrust Subcommittee, is expected to introduce a bill soon that would amend anti-trust laws to incorporate a safe harbor, allowing news publishers to negotiate with the big tech platforms, and therefore flowing needed ad dollars back to the deserving parties, the news publishers.

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Lineup Systems unveils Adpoint Workflow to simplify complex advertising processes 12/5/17

Lineup Systems has introduced Adpoint Workflow to simplify complex advertising workflows for media companies selling multimedia advertising. Adpoint Workflow systemizes and maps order-to-billing business processes, reducing order processing times and increasing operational efficiencies.

Today's media companies handle complex, multimedia orders that require numerous authorizations and involve multiple team members. Manual tasks and authorization processes often delay or prevent orders from being processed. To solve this issue, Lineup Systems designed Adpoint Workflow to automate redundant, manual tasks based on pre-defined standard operating procedures, enabling media companies to quickly and accurately process orders.

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NMA seeks legislation to address impact of digital duopoly 7/10/17

The News Media Alliance has called on Congress to allow publishers to negotiate collectively with dominant online platforms. The objective is to permit publishers to have concrete discussions with the two dominant distributors of online news content, Google and Facebook, on business model solutions to secure the long-term availability of local journalism produced by America's newsrooms.

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SNPA partners with AdCellerant to provide free Google training and certifications 5/8/17

SNPA has established a strategic partnership with AdCellerant that will provide FREE training and Google certifications to employees of SNPA member newspapers. AdCellerant is an ad tech/digital marketing managed solutions startup based in Denver, Colo.

SNPA's partnership with AdCellerant will allow association members to have free access to several Google trainings, including Academy for Ads. These are training modules across a variety of different Google platforms, including AdWords, Google Analytics, Mobile, Video, eCommerce, etc.

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Google and the news industry 4/21/14

By the Donald W. Reynolds Journalism Institute

In this week's Futures Lab update, we chat with David Gehring, who works with global alliances and partnership strategies at Google.

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