Lineup Systems has introduced Adpoint Workflow to simplify complex advertising workflows for media companies selling multimedia advertising. Adpoint Workflow systemizes and maps order-to-billing business processes, reducing order processing times and increasing operational efficiencies.
Today's media companies handle complex, multimedia orders that require numerous authorizations and involve multiple team members. Manual tasks and authorization processes often delay or prevent orders from being processed. To solve this issue, Lineup Systems designed Adpoint Workflow to automate redundant, manual tasks based on pre-defined standard operating procedures, enabling media companies to quickly and accurately process orders.MORE
The News Media Alliance has called on Congress to allow publishers to negotiate collectively with dominant online platforms. The objective is to permit publishers to have concrete discussions with the two dominant distributors of online news content, Google and Facebook, on business model solutions to secure the long-term availability of local journalism produced by America's newsrooms.MORE
SNPA has established a strategic partnership with AdCellerant that will provide FREE training and Google certifications to employees of SNPA member newspapers. AdCellerant is an ad tech/digital marketing managed solutions startup based in Denver, Colo.
SNPA's partnership with AdCellerant will allow association members to have free access to several Google trainings, including Academy for Ads. These are training modules across a variety of different Google platforms, including AdWords, Google Analytics, Mobile, Video, eCommerce, etc.MORE
Between general sessions and breakouts, attendees at the Mega-Conference in February will have more than three dozen sessions to choose from – offering an array of professional development opportunities. To benefit from it all, you'll need to bring your team!More
The Florida Times-Union announced plans Dec. 13 to print the Jacksonville daily paper, Monday through Saturday, in Gainesville, and its Sunday paper in Daytona.
The Times-Union is currently printed at the newspaper's central facility at One Riverside Avenue.
The change will occur in mid-February 2018.More