Facebook hits back at publishers with archive policy 6/12/18

Speaking at Axios' Media Trends event Monday night, Facebook's head of global news partnerships Campbell Brown formally announced a policy to try to appease publishers' concerns over a controversial archive of political ads on its platform, which would also include ads promoting publishers' political content.

Why it matters: It's Facebook's latest effort to make nice with publishers, which continue to show frustration with changes and experiments to news functions on its platform.

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Scoop: Facebook aiming to launch News for Watch this summer 3/13/18

Facebook is getting ready to launch a news section for its Watch platform and it's testing different video partnerships with roughly 10 publishers, Axios has learned. Read more from Axios

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Congressman to introduce anti-trust safe harbor bill for newspaper companies 2/27/18

On Monday, Feb. 26, the News Media Alliance again called on Congress to allow publishers to negotiate collectively with dominant online platforms, namely Facebook and Google.

In an Op-Ed published in The Wall Street Journal, Alliance President & CEO David Chavern announced that Congressman David Cicilline (D-RI), the top Democrat on the House Judiciary Antitrust Subcommittee, is expected to introduce a bill soon that would amend anti-trust laws to incorporate a safe harbor, allowing news publishers to negotiate with the big tech platforms, and therefore flowing needed ad dollars back to the deserving parties, the news publishers.

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How to turn Facebook's recent changes into big ad dollars 2/13/18

On Jan. 11, Facebook made some major changes that could seriously impact newspaper advertisers. So, how do you turn this news into more ad dollars for you?

Veteran media sales expert, Ryan Dohrn, will share the ins and outs of these changes, and explain what you can do to turn these changes into money in your pocket! From an explanation of changes to tips on how to educate your advertisers, this is a must-attend webinar for ad sales executives of all levels.

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Facebook meets the press 1/22/18

Learn more about Facebook's shift toward high quality news next month at the Key Executives Mega-Conference. Alex Hardiman, head of news products for Facebook, will be discussing how the company is collaboratively building news products with publishers through the Facebook Journalism Project.

The Mega-Conference will be held Feb. 26-28 in San Diego.

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Four ways the Columbia Missourian is using Facebook Live to engage with community 7/24/17


By Matt Dulin, director of community outreach, Columbia Missourian

Lessons learned include planning ahead, early promotion and keeping batteries charged.

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Open the Room project helps journalists and citizens broadcast on Facebook Live 7/18/17

This emerging technology will allow newspapers to cover more local meetings and events – even local sports – with better than acceptable video and audio quality at a much lower cost.

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Facebook won't let people change the headlines in links 7/10/17

Facebook is so big that even well-intentioned changes have collateral damage. Take last week's move to not allow people to customize the links, headlines and descriptions of links they post. Facebook said it was to fight the spread of fake news. But for those in audience development, the move was jarring.

The move limits what had been a key area of focus for publishers that looked to target specific audience segments on its platform. Prior to these changes, an audience development manager could publish a story that might appeal to many different groups multiple times, using different headlines in an attempt to maximize engagement and reach among each group.

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NMA seeks legislation to address impact of digital duopoly 7/10/17

The News Media Alliance has called on Congress to allow publishers to negotiate collectively with dominant online platforms. The objective is to permit publishers to have concrete discussions with the two dominant distributors of online news content, Google and Facebook, on business model solutions to secure the long-term availability of local journalism produced by America's newsrooms.

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Facebook is offering publishers money to create produced video 4/24/17

Facebook wants to pay publishers to create more produced video as part of a plan to push the company's new ad products, according to multiple sources.

The new deals are intended to replace the agreements Facebook currently has with publishers to produce live video, which were signed a year ago. The new accords are designed to encourage publishers to create produced video, or VOD, but it also maintains provisions to still pay for live video, the sources say.

Facebook is offering publishers a monthly sum in exchange for a minimum amount of produced video every month. The videos can be a combination of VOD and live, but live content can't account for more than half of the monthly tally.

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