Evvnt and Site Impact announce strategic partnership to simplify local event email marketing 4/9/19

Evvnt Inc, an event marketing automation platform, has announced a strategic partnership with Site Impact, Inc., an established email marketing operator for the newspaper industry.

"Consumers love email and we wanted to make it as simple as possible for local event organizers to create and send communications marketing their events to a targeted, opt in audience," said Richard Green, CEO, Evvnt Inc. "Our mission was to enable customers to create, target and send an email in three clicks, to an audience of up to 500,000 potential local customers, with no technical expertise required, "

Evvnt is a dynamic event marketing automation platform which syndicates events content to multiple event listing sites and calendars as a service. This new integration now brings email to the forefront of its product offering for events promoters and local venues. The company looks to replace traditional incumbent events calendars with a platform dedicated to generating millions of dollars of new business advertising revenue for publishers from syndicated and email marketing services, while helping consumers find high quality, local events.

"Promoting an event with targeted email marketing is added value at its finest. Utilizing our email marketing capabilities on Evvnt's innovative platform expands our ability to connect event organizers with their ideal event-goer," said Jennifer Gressman, Site Impact's vice president of operations. "Email marketing has become a crucial revenue stream for print and digital media companies and Evvnt is the perfect platform to bring that to the forefront."

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Email achieves digital subscription monthly goal in 9 days 1/22/19

By Matt Coen, president and co-founder, Second Street

The Lawrence Journal World launched a new digital subscription initiative with email leading the way.

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Political email marketing expected to break records in 2018, according to Site Impact 9/18/18

According to a study by Borrell Associates Inc. conducted earlier this month, digital advertising spend (including email marketing) for political campaigns will increase dramatically for 2018 campaigns. The figures are expected to eclipse previous years' spend and set new records.

The study shows that digital ad spend is set to grow to $1.8 billion, beating out cable, radio, newspapers and telemarketing, among other categories. In fact, the only category that will beat digital ads in the budgets of politicians this year is broadcast TV, with $3.5 billion in spend. Email marketing experts at Site Impact say this is exciting news, and further proof that the best way to reach people is, increasingly, email marketing.

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A quick guide to welcome emails: Saying hello & thank you 8/20/18

By Matt Coen, president and co-founder, Second Street

This is your first chance to start a relationship with your subscribers. Find out what a great Welcome Email really looks like.

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A little gratitude can take you a long way with email 6/5/18

By Erin Jacobs, marketing manager, Site Impact

While it may seem a bit hokey, there's value in directing a little gratitude to consumers every now and then, especially in a personal channel like email marketing. A recent study conducted by Cheetah Digital found that email subject lines that express gratitude in some way tend to outperform those that do not; this is an important finding that – if brands use it correctly – can really bring a bounce to click and open rates. At Site Impact, we're always looking for new ways to give our clients an edge, and improve campaign performance – so understanding this finding will make a big difference.

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Birthday Club email secures $80K+ in sponsorship revenue 5/29/18

By Matt Coen, president and co-founder, Second Street

The Northwest Florida Daily News uses a Birthday Club email campaign to dramatically increase its database and secure thousands in recurring revenue.

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High school sports ballot scores year-long revenue 4/2/18

By Matt Coen, president and co-founder, Second Street

The Times Herald-Record in Middletown, N.Y., was looking for a new way to increase revenue, grow its email database and promote goodwill among readers. Varsity 845, the paper's designated local sports site, decided on a High School Athlete of the Month ballot.

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Email as a revenue stream 3/12/18

By Jane Nicholes, SNPA Correspondent

Chances are, many SNPA newspapers already know about Site Impact, the email marketing company that goes through 145 million addresses to find just the consumers who may be interested in a client's ad.

While CEO Brandon Rosen keeps the papers' names confidential so as not to give away competitive strategies, he says there are a lot of them. "The reason to work with us for the newspapers is, we're the source. We're a wholesale email marketing company. There are a lot of brokers out there. We don't broker anything."

Rosen will say that six of the 10 largest newspaper companies in the country are clients of Site Impact and two more are in negotiations. Smaller groups of papers use it as well, as do other media companies, advertising agencies, list brokers, radio and TV stations.

Site Impact, www.siteimpact.com, which has recently applied to membership in SNPA, prides itself on speed and the reliability of its database. If one newspaper has its own database of 10,000 emails, Site Impact probably has 20,000 in the same area, Rosen said.

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Webinar: Engaging Readers with Email Newsletters 10/16/17

Want to write email newsletters that people actually want to read? Do you see opportunities to grow referrals from emails? We'll share ideas for where to put your resources, best practices, writing with tone (or not) and the technical how-to. GateHouse's Senior Director of Content Jean Hodges will help you maximize your newsletter potential.

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How to use loyalty campaigns to keep your database engaged 9/18/17

By Matt Coen, president and co-founder, Second Street

A strong loyalty email strategy will lead to an increase in click-throughs and a highly engaged, active audience.

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