Evvnt Inc, an event marketing automation platform, has announced a strategic partnership with Site Impact, Inc., an established email marketing operator for the newspaper industry.
"Consumers love email and we wanted to make it as simple as possible for local event organizers to create and send communications marketing their events to a targeted, opt in audience," said Richard Green, CEO, Evvnt Inc. "Our mission was to enable customers to create, target and send an email in three clicks, to an audience of up to 500,000 potential local customers, with no technical expertise required, "
Evvnt is a dynamic event marketing automation platform which syndicates events content to multiple event listing sites and calendars as a service. This new integration now brings email to the forefront of its product offering for events promoters and local venues. The company looks to replace traditional incumbent events calendars with a platform dedicated to generating millions of dollars of new business advertising revenue for publishers from syndicated and email marketing services, while helping consumers find high quality, local events.
"Promoting an event with targeted email marketing is added value at its finest. Utilizing our email marketing capabilities on Evvnt's innovative platform expands our ability to connect event organizers with their ideal event-goer," said Jennifer Gressman, Site Impact's vice president of operations. "Email marketing has become a crucial revenue stream for print and digital media companies and Evvnt is the perfect platform to bring that to the forefront."MORE
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According to a study by Borrell Associates Inc. conducted earlier this month, digital advertising spend (including email marketing) for political campaigns will increase dramatically for 2018 campaigns. The figures are expected to eclipse previous years' spend and set new records.
The study shows that digital ad spend is set to grow to $1.8 billion, beating out cable, radio, newspapers and telemarketing, among other categories. In fact, the only category that will beat digital ads in the budgets of politicians this year is broadcast TV, with $3.5 billion in spend. Email marketing experts at Site Impact say this is exciting news, and further proof that the best way to reach people is, increasingly, email marketing.MORE
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Chances are, many SNPA newspapers already know about Site Impact, the email marketing company that goes through 145 million addresses to find just the consumers who may be interested in a client's ad.
While CEO Brandon Rosen keeps the papers' names confidential so as not to give away competitive strategies, he says there are a lot of them. "The reason to work with us for the newspapers is, we're the source. We're a wholesale email marketing company. There are a lot of brokers out there. We don't broker anything."
Rosen will say that six of the 10 largest newspaper companies in the country are clients of Site Impact and two more are in negotiations. Smaller groups of papers use it as well, as do other media companies, advertising agencies, list brokers, radio and TV stations.
Site Impact, www.siteimpact.com, which has recently applied to membership in SNPA, prides itself on speed and the reliability of its database. If one newspaper has its own database of 10,000 emails, Site Impact probably has 20,000 in the same area, Rosen said.MORE
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The Post and Courier of Charleston, S.C., is getting into the horse racing business, acquiring the ownership rights to Steeplechase of Charleston.
P.J. Browning, publisher of The Post and Courier, said at a Thursday announcement at The Dewberry that acquiring the event helps the media company to diversify its portfolio and invest in its community.
"It makes good business sense for all of us here to pay attention to the ways in which Charleston residents and visitors alike embrace our unique events," Browning said. "Thousands of people attend festivals around town each year, and there's every reason that this can and should happen with Steeplechase."More
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