A little gratitude can take you a long way with email 6/5/18

By Erin Jacobs, marketing manager, Site Impact

While it may seem a bit hokey, there's value in directing a little gratitude to consumers every now and then, especially in a personal channel like email marketing. A recent study conducted by Cheetah Digital found that email subject lines that express gratitude in some way tend to outperform those that do not; this is an important finding that – if brands use it correctly – can really bring a bounce to click and open rates. At Site Impact, we're always looking for new ways to give our clients an edge, and improve campaign performance – so understanding this finding will make a big difference.

MORE

Birthday Club email secures $80K+ in sponsorship revenue 5/29/18

By Matt Coen, president and co-founder, Second Street

The Northwest Florida Daily News uses a Birthday Club email campaign to dramatically increase its database and secure thousands in recurring revenue.

MORE

High school sports ballot scores year-long revenue 4/2/18

By Matt Coen, president and co-founder, Second Street

The Times Herald-Record in Middletown, N.Y., was looking for a new way to increase revenue, grow its email database and promote goodwill among readers. Varsity 845, the paper's designated local sports site, decided on a High School Athlete of the Month ballot.

MORE

Email as a revenue stream 3/12/18

By Jane Nicholes, SNPA Correspondent

Chances are, many SNPA newspapers already know about Site Impact, the email marketing company that goes through 145 million addresses to find just the consumers who may be interested in a client's ad.

While CEO Brandon Rosen keeps the papers' names confidential so as not to give away competitive strategies, he says there are a lot of them. "The reason to work with us for the newspapers is, we're the source. We're a wholesale email marketing company. There are a lot of brokers out there. We don't broker anything."

Rosen will say that six of the 10 largest newspaper companies in the country are clients of Site Impact and two more are in negotiations. Smaller groups of papers use it as well, as do other media companies, advertising agencies, list brokers, radio and TV stations.

Site Impact, www.siteimpact.com, which has recently applied to membership in SNPA, prides itself on speed and the reliability of its database. If one newspaper has its own database of 10,000 emails, Site Impact probably has 20,000 in the same area, Rosen said.

MORE

Webinar: Engaging Readers with Email Newsletters 10/16/17

Want to write email newsletters that people actually want to read? Do you see opportunities to grow referrals from emails? We'll share ideas for where to put your resources, best practices, writing with tone (or not) and the technical how-to. GateHouse's Senior Director of Content Jean Hodges will help you maximize your newsletter potential.

MORE

How to use loyalty campaigns to keep your database engaged 9/18/17

By Matt Coen, president and co-founder, Second Street

A strong loyalty email strategy will lead to an increase in click-throughs and a highly engaged, active audience.

MORE

How can we improve the quality of our email distribution lists? 5/15/17

By Wendy Hurwitz, LEAP Media Solutions

In this column, Wendy Hurwitz, chief strategy officer at LEAP Media Solutions, addresses the topic of email hygiene and why it is critical to ensuring optimal deliverability and campaign performance.

MORE

Drawing readers to your publication with email 3/6/17

By Lewis Floyd, senior associate, WB Grimes & Co.

A recent article in the Daily Clips, entitled "5 Ways Email Will Evolve in 2017," caught my attention. While all five areas will not apply to media publications, some of the concepts should.

MORE

How to generate rich consumer profile data 1/3/17

By Matt Coen, president and co-founder, Second Street

Find out how you can leverage promotions and interactive content to help tag readers and build consumer profile data.

MORE

Increase newsletter engagement with A/B testing 10/18/16

By John Crouch, social media coordinator, GateHouse Media's Center for News & Design

For newsrooms, A/B testing can be a powerful tool for gaining insight into audiences to see how best to engage with readers.

Earlier this year, StarNews participated in A/B testing with the newsroom's Facebook account, testing which types of content struck more of a chord with followers. The staff was able to establish some important best posting practices. Read about them here!

MORE