Want to write email newsletters that people actually want to read? Do you see opportunities to grow referrals from emails? We'll share ideas for where to put your resources, best practices, writing with tone (or not) and the technical how-to. GateHouse's Senior Director of Content Jean Hodges will help you maximize your newsletter potential.MORE
A strong loyalty email strategy will lead to an increase in click-throughs and a highly engaged, active audience.MORE
In this column, Wendy Hurwitz, chief strategy officer at LEAP Media Solutions, addresses the topic of email hygiene and why it is critical to ensuring optimal deliverability and campaign performance.MORE
A recent article in the Daily Clips, entitled "5 Ways Email Will Evolve in 2017," caught my attention. While all five areas will not apply to media publications, some of the concepts should.MORE
Find out how you can leverage promotions and interactive content to help tag readers and build consumer profile data.MORE
For newsrooms, A/B testing can be a powerful tool for gaining insight into audiences to see how best to engage with readers.
Earlier this year, StarNews participated in A/B testing with the newsroom's Facebook account, testing which types of content struck more of a chord with followers. The staff was able to establish some important best posting practices. Read about them here!MORE
Improve your paper's email strategy by running welcome emails, drip campaigns, event invitations and more.MORE
When the City of Austin changed the geographic boundaries of its elected officials, the Austin American-Statesman created an e-mail campaign based on those boundaries, increasing open rates by up to 10 percent. Read more from INMA.MORE
Nothing to do on the weekend? Not so in Newton County, where The Covington News is helping 25,000 people find fun things to do each week!MORE
New publishing platform will let subscribers choose the content they receive in newsletters and alerts from Stephens Media publications.MORE
Between general sessions and breakouts, attendees at the Mega-Conference in February will have more than three dozen sessions to choose from – offering an array of professional development opportunities. To benefit from it all, you'll need to bring your team!More
The Florida Times-Union announced plans Dec. 13 to print the Jacksonville daily paper, Monday through Saturday, in Gainesville, and its Sunday paper in Daytona.
The Times-Union is currently printed at the newspaper's central facility at One Riverside Avenue.
The change will occur in mid-February 2018.More