SNPA Board of Directors approves two new members 7/18/17

Digital Genie and ITI Digital are the newest members of SNPA.

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Two digital firms apply for membership in SNPA 7/11/17

Digital Genie and ITI Digital have applied for membership in SNPA.

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Digital Genie wants to help SNPA members navigate the changing digital landscape 7/11/17

By Cindy Durham, SNPA

When newspapers are disappointed with their digital results, the problem typically is a combination of not having the right products for their market, their sales teams not being fully equipped with everything they need, and possibly not being held accountable for their digital sales numbers.

Carol Evanicky and Penny Merian of Digital Genie, a new company that launched in early April, are working with newspapers to help them address these issues and to develop those audience and advertiser segments they want to grow.

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