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"Rotary Clubs and community newspapers are powerful partners," says Vicki Whiting of Kid Scoop. "Rotarians are newspaper readers. Both newspapers and Rotarians believe in the importance of reading and being informed. For Rotarians, the partnership impacts education and lets them share with kids their own love of reading and community."MORE
Did you know that less than 8 percent of coupons used annually are from digital and the rest are from newspapers?MORE
Here are five things every media publisher, from newspapers to TV stations, needs to know about native advertising.MORE
Content That Works – SNPA's latest Strategic Partner – wants to be your go-to features department.
Get access to everything Content That Works produces for your print products. It's like having your own in-house features department without the overhead or the hassles.MORE
Content That Works will introduce a new surviving breast cancer content and micro-site July 20.MORE
SNPA's strategic partnership program helps member newspapers cut costs, grow revenue and access essential benchmarking data. Additional partnerships are in development to further expand the program.
If a newspaper takes advantage of any one of these services, the newspaper can save more money every year than it spends on SNPA dues. It quite literally pays to be a member of SNPA.
LEARN MORE about these special opportunities available only to members of SNPA.MORE
The Post and Courier launched a native ad program a year ago. In this 13-minute video, Publisher P.J. Browning and Brad Boggs, senior digital director, share useful tips on getting editorial buy-in, training sales staff, what categories are working, how native should be packaged and what results to expect.MORE
Wonder & Joy: Instead of selling ads ROI, Pat Taylor and his staff in Southern Pines, N.C., focus on selling advertising into one holiday package.MORE
What's your best idea for recapturing the wonder and joy of the holiday season? Share your ideas on Content That Works' Facebook page and check back often for holiday marketing ideas and sales strategies.MORE
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More
Five years after its inception, Main Street Media of Tennessee is a fast-growing media company operating in the suburbs of Nashville. Publishers of eight weekly newspapers, magazines and websites, the company's focus on hyper-local news unique to each community has allowed it to grow ad revenue as well as circulation.
In three weeks, at the SNPA News Industry Summit, hear how a "print-first" operation has been able to buck the trends and set itself on a path for continued growth.
Dave Gould, president and CEO of Main Street Media, says: "The idea that people no longer want to read newspapers is, in my opinion, completely misguided. But as an industry, we have to be honest and ask ourselves if we are offering our communities a product that will attract and retain readers. If we do that, can we then build a business model that will support our efforts to provide readers with strong newspapers? I believe the answer is 'yes' and that has been the basis of our company's growth to this point."More