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"Rotary Clubs and community newspapers are powerful partners," says Vicki Whiting of Kid Scoop. "Rotarians are newspaper readers. Both newspapers and Rotarians believe in the importance of reading and being informed. For Rotarians, the partnership impacts education and lets them share with kids their own love of reading and community."MORE
Did you know that less than 8 percent of coupons used annually are from digital and the rest are from newspapers?MORE
Here are five things every media publisher, from newspapers to TV stations, needs to know about native advertising.MORE
Content That Works – SNPA's latest Strategic Partner – wants to be your go-to features department.
Get access to everything Content That Works produces for your print products. It's like having your own in-house features department without the overhead or the hassles.MORE
Content That Works will introduce a new surviving breast cancer content and micro-site July 20.MORE
SNPA's strategic partnership program helps member newspapers cut costs, grow revenue and access essential benchmarking data. Additional partnerships are in development to further expand the program.
If a newspaper takes advantage of any one of these services, the newspaper can save more money every year than it spends on SNPA dues. It quite literally pays to be a member of SNPA.
LEARN MORE about these special opportunities available only to members of SNPA.MORE
The Post and Courier launched a native ad program a year ago. In this 13-minute video, Publisher P.J. Browning and Brad Boggs, senior digital director, share useful tips on getting editorial buy-in, training sales staff, what categories are working, how native should be packaged and what results to expect.MORE
Wonder & Joy: Instead of selling ads ROI, Pat Taylor and his staff in Southern Pines, N.C., focus on selling advertising into one holiday package.MORE
What's your best idea for recapturing the wonder and joy of the holiday season? Share your ideas on Content That Works' Facebook page and check back often for holiday marketing ideas and sales strategies.MORE
You get what you measure.
Count the number of bylines a newspaper reporter produces, and you'll likely get more bylines. Track page views closely, and your newsroom will be far more attune to what is driving page views and how to get more of them.
What a news organization includes in the set of metrics that leadership and staff monitor regularly can have some unintended consequences. Distraction from things that are more important, if nothing else. Google Analytics can measure a lot of different things, and there's a temptation to include as many ways of measuring audience as one can cram into a spreadsheet. In the process, staff can get hung up on measuring changes in process instead of changes in outcomes.More
The Post and Courier of Charleston, S.C., is getting into the horse racing business, acquiring the ownership rights to Steeplechase of Charleston.
P.J. Browning, publisher of The Post and Courier, said at a Thursday announcement at The Dewberry that acquiring the event helps the media company to diversify its portfolio and invest in its community.
"It makes good business sense for all of us here to pay attention to the ways in which Charleston residents and visitors alike embrace our unique events," Browning said. "Thousands of people attend festivals around town each year, and there's every reason that this can and should happen with Steeplechase."More