For the do-it-yourself employer, GateHouse Media's self-serve recruiting ads have proven to be convenient and popular. For GateHouse, they've proven to be lucrative.
GateHouse impressed people at a recent SNPA P2P (Publisher-to-Publisher) video conference on classified advertising with this number: projected revenues of $1.5 million for 2019.MORE
It's that time of year, when readers of the twice-weekly News Reporter in Whiteville, N.C., start on the annual classifieds Easter Egg Hunt.
Friday is the kickoff for this year's hunt. A small Easter egg graphic may appear between classified ads or inside classified ads, or on top of a larger ad on the pages published Tuesdays and Fridays prior to Easter. Readers are asked to find all the eggs, keep count and enter the total number in a contest.MORE
If you can't participate on Jan. 10, no problem! Register anyway and view a recording of the webinar at your convenience. MORE
Creative Circle and The Newspaper Manager have joined forces to launch an innovative and affordable classified ad production suite for print and digital media.MORE
No, you're not dreaming. It's an ad for kitchens hidden inside a fake classifieds page – thanks to a nifty 3-D effect applied to the text.MORE
The Index-Journal of Greenwood, S.C., has introduced a new rate structure and guidelines for its classified advertising pages that have already boosted the number and types of ads appearing in the paper. The new structure emphasizes jobs, real estate and auto categories, in addition to free ads.MORE
Instead of bemoaning the loss of old categories in classifieds, a strategy of developing new categories has turned into significant print classified revenue growth at the Times-Herald Record in Middletown, N.Y.MORE
Stealing the value meal concept from McDonald's and the "Have it your way" slogan from Burger King, Creative Circle created some winning house ads for several of its classified redesign clients that saved time in the call center and increased upsell sales at the same time.MORE
A photo and six lines – at just $39 for 30 days – is keeping realtors in the classifieds in Wheeling, W.Va.MORE
In the digital age, the Sun Newspapers in southwest Florida are betting on the future of print.
Under the new ownership of Adams Publishing Group and after nine months of planning, the Port Charlotte Sun and its new sister paper, the Punta Gorda Sun, roll out Wednesday with a new look, new sections and new approaches to news coverage intended to expand what readers are getting for their subscriptions.
"Overall, we wanted to create a much better newspaper for our readers, and we wanted to grow our circulation, to modernize and give it a new exciting look and feel," said Publisher Glen Nickerson. But it isn't just one newspaper, it's several.
The biggest change is that the Charlotte Sun will be split into two editions. "It will become the Punta Gorda Sun and the Port Charlotte Sun," Nickerson said.More