Reach into their (mobile) wallets 11/26/18

By Jane Nicholes, SNPA Correspondent

The owner of a media company based in West Virginia is testing his own digital coupon system that is available to local businesses without the need of an app.

"The idea behind it is, well, everybody carries their phones around with them," said Brian Jarvis, president of NCWV Media in Clarksburg, W.Va., and a new board member of SNPA.

Also, Jarvis notes, no one turns off their text message function. His system inserts coupons into the mobile wallets on smartphones and encourages consumers to text businesses to obtain coupons, discounts or a free gift.

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Clark named GM of Athens Banner-Herald, OnlineAthens 6/12/18

Kevin A. Clark has been promoted to general manager of Online Athens and the Athens (Ga.) Banner-Herald. The announcement was made by GateHouse Media Georgia Group Publisher Michael Traynor.

Traynor also announced the promotion of Tina Laseter to director of sales and marketing. In this role, Laseter takes over daily supervision of the sales team and will work with them on creating more nuanced and advanced proposals to help clients.

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Boone affiliate acquires The Coastland Times 1/15/18

Outer Banks Newsmedia, LLC, a new North Carolina affiliate of Boone Newspapers, Inc., of Tuscaloosa, Ala., has completed its purchase of The Coastland Times from Times Printing Co. and its longtime owners, the Meekins family.

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Sean Lupton named general manager for The Leaf-Chronicle 6/12/17

Sean Lupton has been named the new general manager and advertising director of The Leaf-Chronicle in Clarksville, Tenn.

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Who won? The personalization email newsletter study results are in 3/21/17


By Tracy Clark, founder of the technology platform Reportory and a 2015-2016 RJI Fellow

Over the past year, an RJI fellow partnered with the Austin American-Statesman to compare e-newsletter content chosen by the readers to e-newsletter content selected by an editor. See what the paper learned. Does increased personalization of news content result in more satisfied customers?

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Roy Peter Clark to retire from The Poynter Institute at year end 10/4/16

The Poynter Institute has announced that Roy Peter Clark, its first faculty member nearly four decades ago, will retire from full-time status at the end of this year.

Clark, who has authored or edited 18 books on the art of writing and taught thousands of journalists at the Institute over the span of his 38 years here, will continue to teach and work on special projects at Poynter next year on a part-time, contractual basis.

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RJI Fellow's ongoing e-newsletter personalization experiment yields surprising results 8/8/16

By Tracy Clark, RJI Fellow and founder of Reportory

Tracy Clark, a 2015-2016 RJI Fellow at the Reynolds Journalism Institute, believes newspapers with editor-selected email newsletters would have better engagement rates if the content were personalized to each user’s interest. She is in the midst of a pilot study with a large U.S. newspaper, which is simultaneously publishing two email newsletters: one includes editor-selected news content, the other features reader-selected stories. The personalized newsletters are based on Clark’s Reportory platform.

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Read the T-shirt 11/17/15

By Jane Nicholes

These T-shirts just might bring a new subscriber to The Tidewater News. In addition to the shirts that are sparking conversation in the community, you'll find links in this article to the paper's radio and TV commercials.

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Carmage Walls Commentary Prizes awarded 10/9/14

Editorial staff members from The Florida Times-Union in Jacksonville and the former editorial page editor of The Ledger in Lakeland, Fla., have been awarded top honors by SNPA in the Carmage Walls Commentary Prize competition.

First-place in the "over 50,000" circulation category went to Mike Clark, Roger Brown, Wayne Ezell and Ron Littlepage of The Florida Times-Union. First-place in the "under 50,000" circulation category was awarded to Glenn Marston, former editorial page editor of The Ledger.

Second-place honors went to John Railey, editorial page editor of the Winston-Salem (N.C.) Journal, and Anita Shelburne, opinion page editor of The Daily Progress, Charlottesville, Va.

The awards were presented by Lissa Walls Vahldiek, CEO of Southern Newspapers, Inc., Houston, Texas. Vahldiek is the daughter of the late Benjamin Carmage Walls, for whom this award is named.

Walls, whose newspaper career spanned seven decades, primarily owned community newspapers and advocated strong, courageous and positive editorial page leadership.

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Learning from readership surveys 8/4/14

By Jane Nicholes

As this readership series concludes, we look at common results that publishers have found and the importance of planning before you embark on a study.

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