Members of the Certified Audit of Circulations voted unanimously to support a merger with the Alliance for Audited Media. One hundred percent of the votes cast were in favor of the merger with more than 30 percent of members voting. AAM's membership also overwhelmingly supported the merger with 99 percent approving it. With support from both memberships, the merger was completed on May 29.MORE
With unanimous support, the board of directors of Certified Audit of Circulations is recommending a merger with the Alliance for Audited Media to help keep audit rates low, ensure easy access of independently verified data to media buyers, and enhance customer service. Pending approval by both CAC and AAM members, the merger is expected to be complete this summer.MORE
Kendra Majors has been named publisher and editor of The Andalusia Star-News and its associated media products. She replaces Michele Gerlach, who has accepted a new job.More
An unprecedented amount of formal research on digital subscription models, and a few frantic years of legacy media organizations and startups alike experimenting with them, are beginning to provide a blueprint for getting readers to pay for online news.
It starts with the basic understanding that convincing someone to purchase a digital subscription is different than print. So much news has been free online and for so long. And a digital subscription is not a tangible, manufactured product that people automatically associate a dollar value with.
In most cases, you are also competing with the fact that someone could search for comparable content and get at least 60 to 70 percent of what they were looking for, for free, instantaneously. Is that extra 30 percent of value worth paying for, or is what's available for free elsewhere good enough?
That's why even news organizations that are pursuing a traditional "paywall" subscription model should be paying attention to the research and experiments with membership programs.
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Report for America 2019 corps members spent one week in Houston, Texas, training with top journalists from around the country. This included attending three days of RFA-exclusive sessions, the Investigative Reporters and Editors conference, several smaller RFA gatherings and evening events.More