New name. Check. New website URL. Check. App under construction. Check. New Sunday paper. What?
In Brunswick, Ga., the family owned newspaper is rebranding its operation and investing in print. It's unlikely that there's another newspaper in America that has started a Sunday paper and expanded its newsroom staff by 25 percent in the past six months.
"We see every day the dogged passion that our readers have for the printed product," said Tim O'Briant, general manager and executive editor of what is now called The News. "They feel like it's their newspaper. The commentary we've gotten on our changes proves that. There's ownership.
"And while the audience may be smaller, it's a committed audience. Instead of shrinking our newsroom and shrinking our newshole, we felt like we need to aggressively invest in the best things about newspapers."MORE
"It's Alive" campaign emphasizes that The Brunswick News is a living entity thrumming with the pulse of the community.MORE
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More
In addition to highlighting some case studies at the Key Executives Mega-Conference, highlights will be shared on the Solutions Stage from a recent study conducted by Dev/Con Detect, on the top 2,000 ranked Alexa news sites, benchmarking what percent of those sites had vulnerabilities to ad fraud, what types of fraud and tips.
Casey Hester, vice president, customer success with Dev/Con Detect, says: "Most cybersecurity companies working in media and advertising are focused on blocking bots and malware that only treat the symptoms. Our technology and indexing identifies the exact hijacked ad slots, ad-injections, and networks allowing 'spammy,' low-quality ads."
The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.