New name. Check. New website URL. Check. App under construction. Check. New Sunday paper. What?
In Brunswick, Ga., the family owned newspaper is rebranding its operation and investing in print. It's unlikely that there's another newspaper in America that has started a Sunday paper and expanded its newsroom staff by 25 percent in the past six months.
"We see every day the dogged passion that our readers have for the printed product," said Tim O'Briant, general manager and executive editor of what is now called The News. "They feel like it's their newspaper. The commentary we've gotten on our changes proves that. There's ownership.
"And while the audience may be smaller, it's a committed audience. Instead of shrinking our newsroom and shrinking our newshole, we felt like we need to aggressively invest in the best things about newspapers."MORE
"It's Alive" campaign emphasizes that The Brunswick News is a living entity thrumming with the pulse of the community.MORE
The deal isn't yet finished. But Ken Doctor says he has been told by multiple sources that there are no major stumbling blocks left to negotiate in a megamerger between the United States' two largest daily newspaper chains – Gannett and GateHouse. It's increasingly likely to happen, with an announcement by summer's end. That's despite absolute public silence from the companies involved.
Read more from his article in NiemanLab.More
Here's a taste of what you'll hear in Chicago, Oct. 6-8:
- Walter Hussman reports on the Arkansas Democrat-Gazette's bold move to convert all its subscribers to digital subscribers.
- Recruitment guru Laurie Kahn on what newspapers need to do to assemble a team of sales superstars.
- The Post and Courier reveals results from the Google News Initiative – literally days after its conclusion.
- News from Washington on the newspaper industry's fight to get a fair share of revenue from Facebook and Google.Springs.