Rebranding in Georgia's Golden Isles puts a unique emphasis on print
New name. Check. New website URL. Check. App under construction. Check. New Sunday paper. What?
In Brunswick, Ga., the family owned newspaper is rebranding its operation and investing in print. It's unlikely that there's another newspaper in America that has started a Sunday paper and expanded its newsroom staff by 25 percent in the past six months.
"We see every day the dogged passion that our readers have for the printed product," said Tim O'Briant, general manager and executive editor of what is now called The News. "They feel like it's their newspaper. The commentary we've gotten on our changes proves that. There's ownership.
"And while the audience may be smaller, it's a committed audience. Instead of shrinking our newsroom and shrinking our newshole, we felt like we need to aggressively invest in the best things about newspapers."
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Iconic clip from Young Frankenstein becomes opening line of campaign
"It's Alive" campaign emphasizes that The Brunswick News is a living entity thrumming with the pulse of the community.
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Too much leftovers
Over the summer, the folks at The Palm Beach Post in Florida realized they had "a very large stock" of aging spadea paper that had to be used fairly quickly. Spadea paper, used for premium advertising that folds or wraps around the front section of the newspaper, eventually ages to the point that it's no good. The unused stock of paper became one half of a special package that also featured premium positioning on the paper's website.
More2019 SNPA - Inland Annual Meeting
Southern hospitality and a Midwest-rooted sensibility will combine when SNPA and Inland Press Association team up for a Joint Annual Meeting next fall.
SNPA and Inland, known for programming practical, actionable information in a collegial environment, will meet at the J.W. Marriott Chicago in the city's Loop from Sunday, Oct. 6, through Tuesday, Oct. 8.
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