The strategic plan developed by the SNPA Board of Directors encourages the creation of a publisher development program based on what members have identified as a training void in our industry.
Publishers attending the News Industry Summit in Nashville, Oct. 10-12, will get a taste of this new initiative.
Tom Silvestri, president and publisher of the Richmond (Va.) Times-Dispatch and chairman of SNPA's Executive Development Committee, said the committee "has outlined an approach and invited The Poynter Institute to help create such a program for SNPA members." Any program created would require SNPA Board approval.
He said an expanded segment at the fall SNPA conference in Nashville will "provide a sample of what such a development program could be."
He added, "This live demonstration will focus on helping current publishers and publishers-to-be lead through the chaos and uncertainty to constantly anticipate what's next and have the wherewithal to turn possibilities into positive results. You won't get a certificate for completing the Poynter-led overview, but you'll help SNPA further refine a development program that we hope will be career-changing for our publisher members."
Neil Brown, president of The Poynter Institute, will lead the segment at the News Industry Summit.MORE
SNPA members will elect officers for 2017-18 on Monday afternoon, Sept. 11, in Colorado Springs, Colo.
Read this article to see who has been nominated to the SNPA Board of Directors.
Neil Brown has been named president of the Poynter Institute for Media Studies.
"I am honored to join Poynter, where imagination and integrity have been hallmarks in helping journalists get better at what they do and stay relevant in how they do it," Brown said.MORE
Featured session: Tuesday, Sept. 12
SNPA - Inland Annual Meeting, Colorado Springs, Colo.
With Dolph Tillotson, president, Southern Newspapers, Inc., Galveston, Texas; PJ Browning, president, Newspaper Division, Evening Post Publishing, Charleston, S.C.; and Doug Phares, president & COO, Sandusky Newspaper Group, Sandusky, Ohio
This Tuesday morning session during next month's SNPA - Inland Annual Meeting will feature a discussion of the ways publishers use numerical benchmarking to track progress, or the lack of it.
What's the proper ratio of salaries to revenue? How do publishers track the impact of programmatic changes on rates and revenue? What is the proper ratio of ads to news content, and how have recent business shifts changed the picture?
These three panelists, who are very knowledgeable of practices in benchmarking, will discuss the tools of this trade, and much more.
For his part, Dolph Tillotson of Southern Newspapers, says he intends to share thoughts on financial benchmarking that he learned from several masters of the art – Jim Boone and Carmage Walls. He said, "I'll discuss the benchmarking we use in Southern Newspapers, Inc., for our print products, how we use them, and several notes from friends who also do regular benchmarking and take a slightly different slant."MORE
Worries of impending layoffs, the frustrating search for a viable business model, concerns with all the stories they're missing thanks to smaller newsrooms. Sound familiar?
Recently, a group of 21 newspapers from around the country spent a few days at Poynter as part of the Local News Innovation program.
While nearly 100 editors and publishers were gathered together, Poynter asked a few of them some questions about their concerns, what they're excited about and what their staffs don't know about them. Among those interviewed was P.J. Browning, publisher of The Post and Courier, Charleston, S.C., who is SNPA's treasurer.