TownNews.com and Brainworks Software launch strategic partnership
TownNews.com and Brainworks Software today announced a strategic partnership aimed at providing new and innovative solutions that help print, broadcast, digital and web-native media companies jumpstart revenue and audience engagement.
The companies will collaborate to create integrations between their industry-leading content management, CRM, digital publishing, advertising management and circulation management systems that help media organizations reduce costs while unlocking new revenue streams.
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New partnership will help newspapers better meet their postal needs
Brainworks Software, LLC has announced a new partnership with Interlink's True Newspaper Mail, an industry-leading cloud-based presort mailing system.
One group of 41 publications, currently using Brainworks' CircSmart management software, switched to True Newspaper Mail resulting in an annual postage savings of $185,000, while improving their delivery and gaining access to newspaper mailing expertise.
MOREMorcor officially renamed Xpance Inc.; introduces digital proofing suite
Brainworks Software has announced that Morcor Solutions has been officially renamed Xpance Inc.
Brainworks acquired Morcor Solutions in April 2013 with the goal of combining each company's resources and talents to deliver new and innovative media software solutions to an industry undergoing rapid change. Along with the name change, Xpance has released a new version that incorporates a full suite of capabilities around digital ad creation and proofing.
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Brainworks announces new Paywall/Day Pass functionality
Brainworks has announced a new expanded functionality to its paywall module. The Day Pass will allow media companies the flexibility of charging for their content on a daily basis while also providing non-subscribers the opportunity to consume editorial when convenient for the reader. The Post and Courier in Charleston, S.C., is the initial development partner for this new technology and has gone live with the Day Pass.
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John Celestino named publisher of Niagara, Lockport newspapers
John Celestino, an experienced newspaper executive, has been appointed publisher of the Niagara (N.Y.) Gazette, and Lockport Union-Sun & Journal.
Celestino succeeds Chris Voccio, who recently retired as publisher of both papers after a 30-year newspaper career.
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Al Cupo joins Brainworks as sales engineer
Al Cupo has joined Brainworks in the position of sales engineer. Previously, he was the vice president and director of R&D for the Local Media Association.
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Jobs at SNPA newspapers
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.
MoreHyper-local news organization in Tennessee is growing readers and revenue
Five years after its inception, Main Street Media of Tennessee is a fast-growing media company operating in the suburbs of Nashville. Publishers of eight weekly newspapers, magazines and websites, the company's focus on hyper-local news unique to each community has allowed it to grow ad revenue as well as circulation.
In three weeks, at the SNPA News Industry Summit, hear how a "print-first" operation has been able to buck the trends and set itself on a path for continued growth.
Dave Gould, president and CEO of Main Street Media, says: "The idea that people no longer want to read newspapers is, in my opinion, completely misguided. But as an industry, we have to be honest and ask ourselves if we are offering our communities a product that will attract and retain readers. If we do that, can we then build a business model that will support our efforts to provide readers with strong newspapers? I believe the answer is 'yes' and that has been the basis of our company's growth to this point."
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