Brainworks Software's longtime customer, Adams Publishing Group, is a family-owned community newspaper company that currently operates in 15 states across the United States, plus the District of Columbia. With over 27 daily newspapers, more than 100 non-daily newspapers and a number of other media-related businesses. APG's Business Systems Development Director, Amy Lindquist, shares how she engages APG's sales reps to use Brainworks CRM to its fullest revenue driving potential.

Brainworks Software customer EO Media Group is a family-owned group of newspapers, websites and other communication entities based in Oregon and Washington. With over 11 newspapers and 25 active users of Brainworks CircSmart, EO Media was looking for a solution to streamline workflow between multiple users in several offices.

Seaton Publishing Company has gone live with Brainworks Advertising, Finance, CRM, Pagination and Xpance publishing solutions. This go live includes the following publications: The Manhattan Mercury, Junction City Union, 1st Infantry Division Post and Wamego Smoke Signal/The Times, along with their respective websites.

Brainworks Software has announced that the Fairbanks Daily News-Miner has once again taken its relationship with Brainworks to the next level. The News-Miner first installed Brainworks' advertising system in 2004. This 15-year partnership continues with the paper's commitment to be an early adopter for Brainworks' new Stratica Advertising and CRM system.

Brainworks, in collaboration with CRM development partner APG Media, has released three new CRM innovations designed to increase revenue opportunities and drive greater sales team efficiencies for print and digital publishers.

The first two pieces of Brainworks Software's new Stratica platform drew a lot of attention during the trade show at the Key Executives Mega-Conference in Las Vegas.

"We were constantly busy," said Rick Sanders, president and CEO of Brainworks. "It was terrific."

Brainworks rolled out its new Stratica Advertising and CRM products at the conference and offered demonstrations. Stratica is web- and browser-based and combines print and digital transactions. It will improve a media company's ability to make revenue forecasts and track whether projections are being met, among many other functions.

Brainworks Software has announced that Mary Parker will lead the sales effort of the Stratica strategically focused CRM and advertising system announced today at the Mega-Conference in Las Vegas. Effective immediately, Parker will assume the role of director of strategic sales. In that role, she will direct the company's efforts to market and sell the new system to the media industry.

Brainworks, in collaboration with CRM development partner APG Media, has released three new CRM innovations designed to increase revenue opportunities and drive greater sales team efficiencies for print and digital publishers.

CRM is not just a software tool; it's a strategy. On Monday morning at the Mega-Conference, hear how Adams Publishing Group has deployed a CRM strategy that has enabled the company to improve the quality of each customer interaction and maximize the profitability of customer relationships.

Jeff Jones has been promoted to director of customer success for Brainworks Software.