Jeff Jones has been promoted to director of customer success for Brainworks Software.MORE
TownNews.com and Brainworks Software today announced a strategic partnership aimed at providing new and innovative solutions that help print, broadcast, digital and web-native media companies jumpstart revenue and audience engagement.
The companies will collaborate to create integrations between their industry-leading content management, CRM, digital publishing, advertising management and circulation management systems that help media organizations reduce costs while unlocking new revenue streams.MORE
Brainworks Software, LLC has announced a new partnership with Interlink's True Newspaper Mail, an industry-leading cloud-based presort mailing system.
One group of 41 publications, currently using Brainworks' CircSmart management software, switched to True Newspaper Mail resulting in an annual postage savings of $185,000, while improving their delivery and gaining access to newspaper mailing expertise.MORE
Brainworks Software has announced that Morcor Solutions has been officially renamed Xpance Inc.
Brainworks acquired Morcor Solutions in April 2013 with the goal of combining each company's resources and talents to deliver new and innovative media software solutions to an industry undergoing rapid change. Along with the name change, Xpance has released a new version that incorporates a full suite of capabilities around digital ad creation and proofing.MORE
Brainworks has announced a new expanded functionality to its paywall module. The Day Pass will allow media companies the flexibility of charging for their content on a daily basis while also providing non-subscribers the opportunity to consume editorial when convenient for the reader. The Post and Courier in Charleston, S.C., is the initial development partner for this new technology and has gone live with the Day Pass.MORE
John Celestino, an experienced newspaper executive, has been appointed publisher of the Niagara (N.Y.) Gazette, and Lockport Union-Sun & Journal.
Celestino succeeds Chris Voccio, who recently retired as publisher of both papers after a 30-year newspaper career.MORE
In 2014 The Charlotte Observer started what could be described as an extended brew pub crawl by selling cards that offered customers tastings at between 15 and 18 local breweries across the city. Phyllis Weber, who recently left Charlotte to become advertising director at The Roanoke Times in Virginia, recalls how well the promotion worked.
"This one totally surprised us," she said. The paper made $13,000 in incremental digital revenue, selling about 650 cards at $20 apiece.More
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