Nancy Lane is awarded Borrell Award of Merit 3/11/19

Nancy Lane, president of the Local Media Association, has been selected as the recipient of Borrell Associates' 2019 Award of Merit for outstanding leadership and innovation in local media. The award was presented Monday in front of more than 300 media executives at Borrell's 10th annual Local Online Advertising Conference at the Grand Hyatt in Manhattan.

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Research Alert: Local direct mail advertising on the rise 12/12/17

In the rush to focus on digital, you may have missed the fact that consumer usage of direct mail advertising has been on the rise. In fact, direct mail recently surpassed daily newspapers as the leading way consumers get coupons.

To learn more, Borrell Associates surveyed 1,640 local businesses that advertise via the U.S. Mail. The findings are now available from Borrell Associates.

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Research Alert: Final analysis on 2016 political advertising 1/3/17

CEO Gordon Borrell says: "Political advertising has gone from an every-other-year bonanza to a never-ending stream of media buying. Understanding what's changed and where it's headed would seem important to anyone involved in advertising."

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How can newspapers earn political ad dollars? 3/31/14

By Abby Sineni, research manager, Borrell Associates

Political advertising is brought to the forefront during the even numbered years when presidential and congressional elections are being fought and ad dollars show significant spending. However, each year political campaigns and Pacs spend advertising dollars to get their candidates' name and message out. In each election cycle, total advertising and online advertising has seen an increase and will continue to do so.

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