In the rush to focus on digital, you may have missed the fact that consumer usage of direct mail advertising has been on the rise. In fact, direct mail recently surpassed daily newspapers as the leading way consumers get coupons.
To learn more, Borrell Associates surveyed 1,640 local businesses that advertise via the U.S. Mail. The findings are now available from Borrell Associates.MORE
CEO Gordon Borrell says: "Political advertising has gone from an every-other-year bonanza to a never-ending stream of media buying. Understanding what's changed and where it's headed would seem important to anyone involved in advertising."MORE
Political advertising is brought to the forefront during the even numbered years when presidential and congressional elections are being fought and ad dollars show significant spending. However, each year political campaigns and Pacs spend advertising dollars to get their candidates' name and message out. In each election cycle, total advertising and online advertising has seen an increase and will continue to do so.MORE
This webinar offers a close look at the new ideas that could easily grow your revenue in print, online and social media. Includes a 12-month strategic calendar any newspaper can follow.
New for 2018: SNPA members can call Paulette Sheffield at 404-256-0444 for a code to register at no cost. See below for details about registering free.More
This webinar offers a close look at the new ideas that could easily grow your revenue in print, online and social media. Includes a 12-month strategic calendar any newspaper can follow.More