In the rush to focus on digital, you may have missed the fact that consumer usage of direct mail advertising has been on the rise. In fact, direct mail recently surpassed daily newspapers as the leading way consumers get coupons.
To learn more, Borrell Associates surveyed 1,640 local businesses that advertise via the U.S. Mail. The findings are now available from Borrell Associates.MORE
Content is king. But newspapers especially should heed the lament of Shakespeare's King Henry IV: "Uneasy lies the head that wears a crown."
Those words echo through Borrell's recently published update to its "Benchmarking Local Media Digital Revenue." The most telling revenue numbers in the report are how Facebook, whose news content is much less trusted by Internet users, according to a BuzzFeed-commissioned survey, far outperforms newspapers as well as broadcasters, cablers and other local media operations.
Read more from Street Fight.MORE
CEO Gordon Borrell says: "Political advertising has gone from an every-other-year bonanza to a never-ending stream of media buying. Understanding what's changed and where it's headed would seem important to anyone involved in advertising."MORE
Shrinking at a rate of 6.3 percent this year, real estate advertisers are "adjusting the dials" for a more appropriate mix of media. And for the second year in a row, the amount that agents, brokers and developers are spending on digital media is declining. Download a free executive summary of this new report from Borrell Associates.MORE
Borrell Associates has been busy this summer vastly expanding its annual survey of local advertisers. That research is now complete, and the analysis is available for download.MORE
Here are some local market samples that SNPA publishers might find interesting: click here
Very simply, it shows the Top 20 "local" advertising categories for the U.S. in 2015, and our forecast for how they will alter their spending by 2018. It also offers two local-market examples for Montgomery, Ala., and LaGrange, Ga., and additionally shows our forecast for the Top 20 newspaper advertisers in one of those markets.
To inquire with Borrell Associates about pricing for statistics in your market, contact Gordon Borrell at email@example.com.MORE
Political advertising is brought to the forefront during the even numbered years when presidential and congressional elections are being fought and ad dollars show significant spending. However, each year political campaigns and Pacs spend advertising dollars to get their candidates' name and message out. In each election cycle, total advertising and online advertising has seen an increase and will continue to do so.MORE
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More
A client recently asked me to put together a presentation for his newspapers on nitty-gritty details that can make or break a design.
I came up with just a bit more than a couple dozen. But thinking about them more, I've now narrowed them down to a Top 10.
My thinking is that any one of these can make your design better, but leave one out and your design suffers.More
Join SNPA in Chapel Hill, N.C., for one of the most unique newspaper conference experiences you will take part in. The 2018 Carmage Walls Leadership Forum, set for Feb. 4-6, is designed specifically for executives from newspapers with circulations of 30,000 or less ... and the discussion format will maximize sharing among conference participants.
This year's program will be led by Tim Griggs and Steven King, who specialize in new revenue models for sustaining journalism. They will lead discussions about diversifying and growing ways to earn revenue, partnership possibilities, targeting content to meet audience needs, and strategies for moving occasional users into loyal, paying customers. You can't afford to miss this!
Hotel Rooms: SNPA is still holding a few rooms at The Carolina Inn. To reserve a room, contact Edward VanHorn at (404) 256-0444 or firstname.lastname@example.org.More