Three uncomfortable truths about digital ad fraud 10/31/17

By Tom Drouillard, CEO, president and managing director, Alliance for Audited Media

Losses from digital ad fraud range from $6 billion to $16 billion annually, and the current supply chain structure makes it easy and attractive to commit ad fraud with little chance of retribution. Marketers, agencies, publishers and technology suppliers are frustrated. Trust is at an all-time low. The industry is nearing crisis stage as marketers are seriously questioning, rethinking and redoing their digital investments.

How do we solve the ad fraud crisis? By recognizing three truths.

Read more from Tom Drouillard, CEO, president and managing director, Alliance for Audited Media.

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Alliance for Audited Media launches quality certification program 3/7/17

Association of National Advertisers issues call to members to demand quality certification from publishing partners.

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