Members of the Certified Audit of Circulations voted unanimously to support a merger with the Alliance for Audited Media. One hundred percent of the votes cast were in favor of the merger with more than 30 percent of members voting. AAM's membership also overwhelmingly supported the merger with 99 percent approving it. With support from both memberships, the merger was completed on May 29.MORE
With unanimous support, the board of directors of Certified Audit of Circulations is recommending a merger with the Alliance for Audited Media to help keep audit rates low, ensure easy access of independently verified data to media buyers, and enhance customer service. Pending approval by both CAC and AAM members, the merger is expected to be complete this summer.MORE
Losses from digital ad fraud range from $6 billion to $16 billion annually, and the current supply chain structure makes it easy and attractive to commit ad fraud with little chance of retribution. Marketers, agencies, publishers and technology suppliers are frustrated. Trust is at an all-time low. The industry is nearing crisis stage as marketers are seriously questioning, rethinking and redoing their digital investments.
How do we solve the ad fraud crisis? By recognizing three truths.
Read more from Tom Drouillard, CEO, president and managing director, Alliance for Audited Media.MORE
Association of National Advertisers issues call to members to demand quality certification from publishing partners.MORE
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More
National Newspaper Week will be observed Oct. 7-13, in recognition of the service of newspapers and their employees across North America. NNW is sponsored by Newspaper Association Managers, Inc., the consortium of North American trade associations representing the industry on a state and provincial, regional and national basis.
Click here to access editorials, editorial cartoons, promotional ads and more; all available for download at no charge to daily and non-daily newspapers across North America.More