The path from a casual reader to a paying subscriber isn't a short one, but by understanding how audiences get from one place to another, publishers can begin to devise strategies to get more readers to complete that journey.
A recent study published by the American Press Institute as part of The Media Insight Project surveyed audiences and found nine distinct reader types.MORE
The Associated Press has announced that Senior Vice President Daisy Veerasingham has been promoted to chief revenue officer, in a restructuring that aligns all of the news agency's revenue functions globally under a single director.MORE
Brian Knox, president of W. D. Hoard & Sons Company, has announced that the newspaper division of the company has been sold to Adams Publishing Group. The Daily Jefferson County Union and the affiliated Hometown News Limited Partnership publish 13 community newspapers and shoppers, stretching across parts of six counties in south central Wisconsin.MORE
James M. Clifford has announced that the Watertown (Wis.) Daily Times and Dodge County Independent News have been sold to Adams Publishing Group. The Watertown Daily Times is published Monday through Friday and the Dodge County Independent News weekly. Terms of the agreement were not disclosed.MORE
The Associated Press has named Anna Johnson as its news director for Europe and Africa, selecting a veteran leader of journalists with experience reporting from around the world to lead its coverage of two continents.MORE
The Kentucky New Era Group has sold its daily newspaper in Hopkinsville and four non-daily newspapers to Paducah-based Paxton Media Group.
Dirks, Van Essen, Murray & April, a media merger and acquisition firm based in Santa Fe, N.M., represented Kentucky New Era Group in the transaction. Terms were not disclosed.MORE
After more than a century of continuous family ownership and management by the Clyde and Bothwell families, the daily Tyler (Texas) Morning Telegraph is changing owners.
The paper is being acquired by M. Roberts Media, a family-owned newspaper group that operates the Longview News-Journal, Marshall News Messenger, Panola Watchman and the Victoria Advocate in Texas. The new ownership took effect Dec. 1.MORE
J. David Ake, deputy bureau chief for visual journalism at the AP Washington bureau, has been promoted to director of photography for The Associated Press.MORE
Let's start with a given: Traditional advertising no longer keeps the lights on. The strategic imperative for newsmedia companies is one of revenue diversification. Of course, revenue diversification can – and does – assume many shapes and sizes.
But for the moment at hand, consumer monetization is in the crosshairs of many publishers as the primary source of untapped revenue. Specifically, it is in persuading consumers to pay for digital content that, heretofore, has been available at zero or nominal cost.
Challenging? Of course.
A newly formed local group has acquired the Trinidad (Colo.) Chronicle-News, a five-day-a-week publication that has served Trinidad and surrounding communities since 1877. The former owners, Shearman Company in Lake Charles, La., had owned the newspaper for 75 years.
Dirks, Van Essen, Murray & April, a media merger and acquisition firm based in Santa Fe, N.M., represented Shearman Company in the transaction. Terms were not disclosed.MORE
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More
Sometimes a design just goes stale. Over the course of even just a few years, inconsistencies creep in, color use gets out of hand, odd typefaces appear. Stuff happens.
But you can turn that around. You can bring a crisp, clean, compelling look to the tired face of your newspaper.
Here are ten steps to guide you.More