This P2P call will focus on non-traditional revenue.MORE
SNPA will host a free video conference focusing on "Best Revenue Ideas of 2018" on Thursday, Oct. 18. Tom Silvestri, president and publisher of the Richmond (Va.) Times-Dispatch, will be the moderator for this conference call.
SNPA's monthly P2P programs are free for SNPA members, but participants must sign up in advance and share an example.
So, what was your homerun for the year?MORE
This reduced pricing ends after Friday.
- $395 for first attendee from SNPA, Inland or Blinder Group client
- $200 for second and subsequent attendees from the same newspaper
- $595 non-member
A Veterans Day section or advertising promotion isn't an original idea, but The Sault News' circulation is 2,700. So getting 400 families to submit photos and basic information about their loved ones who served their country represents an impressive amount of reader engagement.MORE
At this year's Second Street Awards, the best citywide ballots of 2017 were recognized.MORE
While your paper likely has a long list of annual goals, it's a good bet that increasing revenue is floating near the top. During the months of March, April and May, there are so many excellent opportunities for driving significant revenue from advertisers perfectly poised for the spring months.MORE
If I had a dollar for each time an executive from a media company had asked me: "What can I do TODAY to grow my revenue?" – I'd be a very rich man.
Read this article for "5 steps to kick-start a winning CRM strategy for your media business."MORE
During a presentation on the Mega-Conference Solutions Stage in February, Deborah Fellows, president and founder of GeoTix, will share real numbers from local media so attendees can see exactly how ticketing can generate new money, drive email growth and diversify their brand and company.
She says: "Local ticketing is rooted in the local media company's brand and mission and each sale opens up opportunities beyond ticketing with local organizations.
"In addition, local media companies are all looking at products that chase people around the internet, far away from our brands, hoping to score an email address to start a conversation. Local ticketing allows local media to have a successful relationship with a customer, make money doing it and end up with an email address to start a dialogue."
The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.
Follow our three steps to create a plan to turn the biggest retail season of the year into your biggest revenue season yet.MORE
In David Letterman style (but with two additional items), Tom Yunt sent attendees at the SNPA-Inland Annual Meeting home with a dozen ideas that will drive revenue for their newspapers. Ninety-nine percent of what he talked about was focused on the core product – print; not digital. Yunt is COO of United Communications Corporation, Kenosha, Wisc., which publishes the daily Kenosha News, two additional dailies, several weeklies and several television stations.MORE
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More
Five years after its inception, Main Street Media of Tennessee is a fast-growing media company operating in the suburbs of Nashville. Publishers of eight weekly newspapers, magazines and websites, the company's focus on hyper-local news unique to each community has allowed it to grow ad revenue as well as circulation.
In three weeks, at the SNPA News Industry Summit, hear how a "print-first" operation has been able to buck the trends and set itself on a path for continued growth.
Dave Gould, president and CEO of Main Street Media, says: "The idea that people no longer want to read newspapers is, in my opinion, completely misguided. But as an industry, we have to be honest and ask ourselves if we are offering our communities a product that will attract and retain readers. If we do that, can we then build a business model that will support our efforts to provide readers with strong newspapers? I believe the answer is 'yes' and that has been the basis of our company's growth to this point."More