At this year's Second Street Awards, the best citywide ballots of 2017 were recognized.MORE
While your paper likely has a long list of annual goals, it's a good bet that increasing revenue is floating near the top. During the months of March, April and May, there are so many excellent opportunities for driving significant revenue from advertisers perfectly poised for the spring months.MORE
If I had a dollar for each time an executive from a media company had asked me: "What can I do TODAY to grow my revenue?" – I'd be a very rich man.
Read this article for "5 steps to kick-start a winning CRM strategy for your media business."MORE
During a presentation on the Mega-Conference Solutions Stage in February, Deborah Fellows, president and founder of GeoTix, will share real numbers from local media so attendees can see exactly how ticketing can generate new money, drive email growth and diversify their brand and company.
She says: "Local ticketing is rooted in the local media company's brand and mission and each sale opens up opportunities beyond ticketing with local organizations.
"In addition, local media companies are all looking at products that chase people around the internet, far away from our brands, hoping to score an email address to start a conversation. Local ticketing allows local media to have a successful relationship with a customer, make money doing it and end up with an email address to start a dialogue."
The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.
Follow our three steps to create a plan to turn the biggest retail season of the year into your biggest revenue season yet.MORE
In David Letterman style (but with two additional items), Tom Yunt sent attendees at the SNPA-Inland Annual Meeting home with a dozen ideas that will drive revenue for their newspapers. Ninety-nine percent of what he talked about was focused on the core product – print; not digital. Yunt is COO of United Communications Corporation, Kenosha, Wisc., which publishes the daily Kenosha News, two additional dailies, several weeklies and several television stations.MORE
Square co-founder Jim McKelvey talked at the SNPA-Inland Convention about a groundbreaking way to pay publishers for digital content. This is a time-sensitive opportunity that all publishers should seriously consider.MORE
A fully-integrated marketing campaign emphasizing social media, website ads and print components leads to lots of brand exposure for advertisers.MORE
Don't forget about back to school – create new revenue with back-to-school and high school sports engagement campaigns.MORE
Newspaper companies aren’t the only ones that need to figure out how to replace declining revenues. Even giants like Procter & Gamble always have products in decline and products that need to be replaced.
So how does P&G plan to replace lost revenue – and how can newspaper companies do the same? And when they do, where can they get the money needed to bring on new sources of revenue?
Steve Gray will explain the P&G model and offer a pragmatic strategy by which your company could fund its own needed new revenue initiatives. Don't miss this session at the News Industry Summit, set for Sept. 14-16 in Sarasota.
Gray is vice president of strategy and innovation with Morris Communications in Augusta, Ga., where he has worked since 2009.MORE
An overview of how to use Google Analytics. We will take a look at how the numbers can help drive major projects, and what you can be bringing to your news meetings. SNPA members can register at no cost.More
SNPA is pleased to co-sponsor the 2018 Driving Digital Revenue Conference with Inland Press Association. Please save the date. Additional information is coming soon!More