Follow our three steps to create a plan to turn the biggest retail season of the year into your biggest revenue season yet.MORE
In David Letterman style (but with two additional items), Tom Yunt sent attendees at the SNPA-Inland Annual Meeting home with a dozen ideas that will drive revenue for their newspapers. Ninety-nine percent of what he talked about was focused on the core product – print; not digital. Yunt is COO of United Communications Corporation, Kenosha, Wisc., which publishes the daily Kenosha News, two additional dailies, several weeklies and several television stations.MORE
Square co-founder Jim McKelvey talked at the SNPA-Inland Convention about a groundbreaking way to pay publishers for digital content. This is a time-sensitive opportunity that all publishers should seriously consider.MORE
A fully-integrated marketing campaign emphasizing social media, website ads and print components leads to lots of brand exposure for advertisers.MORE
Don't forget about back to school – create new revenue with back-to-school and high school sports engagement campaigns.MORE
Newspaper companies aren’t the only ones that need to figure out how to replace declining revenues. Even giants like Procter & Gamble always have products in decline and products that need to be replaced.
So how does P&G plan to replace lost revenue – and how can newspaper companies do the same? And when they do, where can they get the money needed to bring on new sources of revenue?
Steve Gray will explain the P&G model and offer a pragmatic strategy by which your company could fund its own needed new revenue initiatives. Don't miss this session at the News Industry Summit, set for Sept. 14-16 in Sarasota.
Gray is vice president of strategy and innovation with Morris Communications in Augusta, Ga., where he has worked since 2009.MORE
In this week's Futures Lab update, we learn from The Denver Post's experience developing single-topic mobile apps, hear about Geekwire's new revenue stream and explore Crosscut's hybrid of arts coverage and community engagement in Seattle and the Pacific Northwest.MORE
In this week's Futures Lab update, we see what the newsroom at KQED public media is doing to serve the education market, we hear about newspaper strategy from an executive at Lee Enterprises and we learn how the professional networking site LinkedIn can be used to help report and disseminate news.MORE
Within two weeks, space on a direct mail business card sold by a daily paper in New York was sold out and advertisers were lining up to be part of the next one. Learn what made this a highly successful revenue program.MORE
Here are some good tips for creating a local calendar for your school district.MORE
Between general sessions and breakouts, attendees at the Mega-Conference in February will have more than three dozen sessions to choose from – offering an array of professional development opportunities. To benefit from it all, you'll need to bring your team!More
The Florida Times-Union announced plans Dec. 13 to print the Jacksonville daily paper, Monday through Saturday, in Gainesville, and its Sunday paper in Daytona.
The Times-Union is currently printed at the newspaper's central facility at One Riverside Avenue.
The change will occur in mid-February 2018.More