3 steps to winter revenue success 10/10/17

By Matt Coen, president and co-founder, Second Street

Follow our three steps to create a plan to turn the biggest retail season of the year into your biggest revenue season yet.

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A dozen ideas that deliver revenue 10/3/17

By Cindy Durham, assistant executive director, SNPA

In David Letterman style (but with two additional items), Tom Yunt sent attendees at the SNPA-Inland Annual Meeting home with a dozen ideas that will drive revenue for their newspapers. Ninety-nine percent of what he talked about was focused on the core product – print; not digital. Yunt is COO of United Communications Corporation, Kenosha, Wisc., which publishes the daily Kenosha News, two additional dailies, several weeklies and several television stations.

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Get paid for your digital content! 9/19/17

By SNPA Chairman Chris Reen, president and publisher, The Oklahoman Media Company

Square co-founder Jim McKelvey talked at the SNPA-Inland Convention about a groundbreaking way to pay publishers for digital content. This is a time-sensitive opportunity that all publishers should seriously consider.

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College football photo contest drives $18K for paper 8/15/17

By Matt Coen, president and co-founder, Second Street

A fully-integrated marketing campaign emphasizing social media, website ads and print components leads to lots of brand exposure for advertisers.

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3 ideas to increase your August revenue 7/10/17

By Matt Coen, president and co-founder, Second Street

Don't forget about back to school – create new revenue with back-to-school and high school sports engagement campaigns.

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Scenario Planning: The kind of thinking that can change your future 7/25/16

Newspaper companies aren’t the only ones that need to figure out how to replace declining revenues. Even giants like Procter & Gamble always have products in decline and products that need to be replaced.

So how does P&G plan to replace lost revenue – and how can newspaper companies do the same? And when they do, where can they get the money needed to bring on new sources of revenue?

Steve Gray will explain the P&G model and offer a pragmatic strategy by which your company could fund its own needed new revenue initiatives. Don't miss this session at the News Industry Summit, set for Sept. 14-16 in Sarasota.

Gray is vice president of strategy and innovation with Morris Communications in Augusta, Ga., where he has worked since 2009.

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Single-topic apps, a new revenue idea and a union of arts and civic problem solving 3/10/14

By the Donald W. Reynolds Journalism Institute

In this week's Futures Lab update, we learn from The Denver Post's experience developing single-topic mobile apps, hear about Geekwire's new revenue stream and explore Crosscut's hybrid of arts coverage and community engagement in Seattle and the Pacific Northwest.

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Educational content, newsroom strategies, plus LinkedIn 3/3/14

By the Donald W. Reynolds Journalism Institute

In this week's Futures Lab update, we see what the newsroom at KQED public media is doing to serve the education market, we hear about newspaper strategy from an executive at Lee Enterprises and we learn how the professional networking site LinkedIn can be used to help report and disseminate news.

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Keys to success for any direct mail effort 2/20/14

Within two weeks, space on a direct mail business card sold by a daily paper in New York was sold out and advertisers were lining up to be part of the next one. Learn what made this a highly successful revenue program.

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Fort Dodge school calendar generates $10,000 in revenue 1/23/14

Here are some good tips for creating a local calendar for your school district.

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