Here's just one session that awaits at Mission One: Revenue: How GateHouse makes so much money with events! And, you can too!

This reduced pricing ends after Friday.

• $395 for first attendee from SNPA, Inland or Blinder Group client
  
• $200 for second and subsequent attendees from the same newspaper
  
• $595 non-member
  

Don't delay! Seating is limited to 100 attendees. MORE

By Jane Nicholes, SNPA Correspondent

A Veterans Day section or advertising promotion isn't an original idea, but The Sault News' circulation is 2,700. So getting 400 families to submit photos and basic information about their loved ones who served their country represents an impressive amount of reader engagement.

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By Matt Coen, president and co-founder, Second Street

At this year's Second Street Awards, the best citywide ballots of 2017 were recognized.

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By Matt Coen, president and co-founder, Second Street

While your paper likely has a long list of annual goals, it's a good bet that increasing revenue is floating near the top. During the months of March, April and May, there are so many excellent opportunities for driving significant revenue from advertisers perfectly poised for the spring months.

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By Michael Mendoza, founder and CEO, Lineup Systems

If I had a dollar for each time an executive from a media company had asked me: "What can I do TODAY to grow my revenue?" – I'd be a very rich man.

Read this article for "5 steps to kick-start a winning CRM strategy for your media business."

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Local media companies are using their audience, content and brand to open a huge new market through local ticketing. At the Key Executives Mega-Conference, find out how ticketing can generate new money, drive email growth and diversity your brand and company.

During a presentation on the Mega-Conference Solutions Stage in February, Deborah Fellows, president and founder of GeoTix, will share real numbers from local media so attendees can see exactly how ticketing can generate new money, drive email growth and diversify their brand and company.

She says: "Local ticketing is rooted in the local media company's brand and mission and each sale opens up opportunities beyond ticketing with local organizations.

"In addition, local media companies are all looking at products that chase people around the internet, far away from our brands, hoping to score an email address to start a conversation. Local ticketing allows local media to have a successful relationship with a customer, make money doing it and end up with an email address to start a dialogue."

The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

Register for the Mega-Conference

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By Matt Coen, president and co-founder, Second Street

Follow our three steps to create a plan to turn the biggest retail season of the year into your biggest revenue season yet.

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By Cindy Durham, assistant executive director, SNPA

In David Letterman style (but with two additional items), Tom Yunt sent attendees at the SNPA-Inland Annual Meeting home with a dozen ideas that will drive revenue for their newspapers. Ninety-nine percent of what he talked about was focused on the core product – print; not digital. Yunt is COO of United Communications Corporation, Kenosha, Wisc., which publishes the daily Kenosha News, two additional dailies, several weeklies and several television stations.

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By SNPA Chairman Chris Reen, president and publisher, The Oklahoman Media Company

Square co-founder Jim McKelvey talked at the SNPA-Inland Convention about a groundbreaking way to pay publishers for digital content. This is a time-sensitive opportunity that all publishers should seriously consider.

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By Matt Coen, president and co-founder, Second Street

A fully-integrated marketing campaign emphasizing social media, website ads and print components leads to lots of brand exposure for advertisers.

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