Customer data is the foundation for strategically planning, executing and optimizing audience growth and revenue diversification efforts. Unifying, analyzing and deploying all available customer intelligence to optimize a customer journey that is perfectly engineered for each individual – transporting that consumer efficiently from awareness to paid customer status – is essential to financial viability.

At the Mega-Conference, hear how GateHouse Media's investment in customer data is not only supporting digital subscription growth, but is impacting revenue diversification initiatives across the enterprise. Learn how The Dallas Morning News is leveraging marketing automation to fund and enrich digital transformation efforts by extending the print runway.

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With football season winding down, sports fans nationwide are turning their attention to college basketball. The TownNews Bracket Challenge empowers local media sites – newspapers, TV stations, radio stations and magazines – to create digital college basketball bracket contests that turn local sports fans into loyal repeat visitors, driving audience engagement and advertising revenue.

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By Jane Nicholes, SNPA Correspondent

As the holiday sales season comes down to the wire, here's a quick way to generate a little more revenue, make readers smile and sell some more papers.

The Bay City Tribune in Texas, which circulates about 4,000 papers twice weekly, filled up two full pages at Halloween with photos of kids in costume, got a major business to sponsor the promotion and made $500. There's no reason the same plan can't work with Santa Claus.

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GateHouse Media has a special last-minute deal for SNPA members. Only $100 for all three of its top-quality special holiday sections: Gift Guide, Cookbook and Entertaining, and Holiday songbook

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Here's just one session that awaits at Mission One: Revenue: How GateHouse makes so much money with events! And, you can too!

This reduced pricing ends after Friday.

• $395 for first attendee from SNPA, Inland or Blinder Group client
  
• $200 for second and subsequent attendees from the same newspaper
  
• $595 non-member
  

Don't delay! Seating is limited to 100 attendees. MORE

By Jane Nicholes, SNPA Correspondent

A Veterans Day section or advertising promotion isn't an original idea, but The Sault News' circulation is 2,700. So getting 400 families to submit photos and basic information about their loved ones who served their country represents an impressive amount of reader engagement.

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By Matt Coen, president and co-founder, Second Street

At this year's Second Street Awards, the best citywide ballots of 2017 were recognized.

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By Matt Coen, president and co-founder, Second Street

While your paper likely has a long list of annual goals, it's a good bet that increasing revenue is floating near the top. During the months of March, April and May, there are so many excellent opportunities for driving significant revenue from advertisers perfectly poised for the spring months.

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By Michael Mendoza, founder and CEO, Lineup Systems

If I had a dollar for each time an executive from a media company had asked me: "What can I do TODAY to grow my revenue?" – I'd be a very rich man.

Read this article for "5 steps to kick-start a winning CRM strategy for your media business."

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Local media companies are using their audience, content and brand to open a huge new market through local ticketing. At the Key Executives Mega-Conference, find out how ticketing can generate new money, drive email growth and diversity your brand and company.

During a presentation on the Mega-Conference Solutions Stage in February, Deborah Fellows, president and founder of GeoTix, will share real numbers from local media so attendees can see exactly how ticketing can generate new money, drive email growth and diversify their brand and company.

She says: "Local ticketing is rooted in the local media company's brand and mission and each sale opens up opportunities beyond ticketing with local organizations.

"In addition, local media companies are all looking at products that chase people around the internet, far away from our brands, hoping to score an email address to start a conversation. Local ticketing allows local media to have a successful relationship with a customer, make money doing it and end up with an email address to start a dialogue."

The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

Register for the Mega-Conference

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