The next media disruption tool: Predictive analytics 1/10/17

By Steve Gray, vice president of strategy and innovation, Morris Communications

Yeah, sure – Big Data. We get it, right?

We all know that the digital age is producing huge amounts of data about consumers and their behavior. And, sure, we know that anybody who's in the marketing and advertising business – like local media companies – needs to get good at it. Right?

Not that we've quite learned how to do it yet. But surely we know – don't we? – that we simply must master it to benefit both ourselves and our customers? And we're working on it, right?

Well, I am. I hope you are, too.

Why? Because somebody is going to bring Big Data to Main Street. If it's not us, Big Data will be the next big wave of disruption in our advertising and marketing business. It's guaranteed to whittle down our local media ad revenues still further.

I've blogged about the huge opportunity and threat of Big Data for local media companies four times in the last 13 months. If you're a regular Media Reset reader, you may be thinking, "What, again!?"

If you're not a regular MediaReset reader, I strongly recommend that you catch up on Big Data and its local media possibilities here.

But I can't stop there. I keep digging deeper to learn more about what Big Data can do and how we can master its potential for ourselves and our customers. And I keep learning.

For the last couple of months, I've been digging into predictive analytics – a narrower niche in the vast expanse of Big Data. It's the sharp cutting edge that is making Big Data even more powerful.

Read the rest of his column

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Can local media find a new home in real estate? 11/29/16

By Steve Gray, vice president of strategy and innovation, Morris Communications

Tired of losing real estate advertising dollars year after year? So are we at Morris Publishing Group.

So a couple of us attended the recent National Association of Realtors convention to see what's hot, and how we might be able to create a new niche for ourselves in the business.

We saw plenty to make us think we can do this.

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Research Alert: Real estate advertisers trimming digital 10/25/16

Shrinking at a rate of 6.3 percent this year, real estate advertisers are "adjusting the dials" for a more appropriate mix of media. And for the second year in a row, the amount that agents, brokers and developers are spending on digital media is declining. Download a free executive summary of this new report from Borrell Associates.

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Transparensee offers real estate, events listing technology 5/18/15

By Jane Nicholes

Real estate is all about location, location, location. Real estate online searches are all about speed, range and similarity. For some 75 newspaper clients, Transparensee markets what it believes to be faster, more efficient solutions for real estate and calendar listings, both online and print.

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Fix it? Sell it? 9/11/13

By Mary Ann DeSantis, special to the SNPA eBulletin

The popularity of HGTV's ubiquitous "Love It or List It" series sparked an idea for a 28-page tab that was inserted in five community newspapers owned by Tampa Bay Newspapers.

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