GateHouse Media launched a month-long nationwide sweepstakes on Jan. 15 to promote its partnership with Houzz that will provide readers with a fully co-branded experience, including the ability to purchase products directly from the publisher's co-branded websites. Among the prize offerings are a $5,000 Houzz shopping spree, daily cash prizes and Houzz discount coupons. It's all part of GateHouse Media's strategy to create local home and real estate destination channels within newspapers' websites.MORE
Yeah, sure – Big Data. We get it, right?
We all know that the digital age is producing huge amounts of data about consumers and their behavior. And, sure, we know that anybody who's in the marketing and advertising business – like local media companies – needs to get good at it. Right?
Not that we've quite learned how to do it yet. But surely we know – don't we? – that we simply must master it to benefit both ourselves and our customers? And we're working on it, right?
Well, I am. I hope you are, too.
Why? Because somebody is going to bring Big Data to Main Street. If it's not us, Big Data will be the next big wave of disruption in our advertising and marketing business. It's guaranteed to whittle down our local media ad revenues still further.
I've blogged about the huge opportunity and threat of Big Data for local media companies four times in the last 13 months. If you're a regular Media Reset reader, you may be thinking, "What, again!?"
If you're not a regular MediaReset reader, I strongly recommend that you catch up on Big Data and its local media possibilities here.
But I can't stop there. I keep digging deeper to learn more about what Big Data can do and how we can master its potential for ourselves and our customers. And I keep learning.
For the last couple of months, I've been digging into predictive analytics – a narrower niche in the vast expanse of Big Data. It's the sharp cutting edge that is making Big Data even more powerful.MORE
Tired of losing real estate advertising dollars year after year? So are we at Morris Publishing Group.
So a couple of us attended the recent National Association of Realtors convention to see what's hot, and how we might be able to create a new niche for ourselves in the business.
We saw plenty to make us think we can do this.MORE
Shrinking at a rate of 6.3 percent this year, real estate advertisers are "adjusting the dials" for a more appropriate mix of media. And for the second year in a row, the amount that agents, brokers and developers are spending on digital media is declining. Download a free executive summary of this new report from Borrell Associates.MORE
Real estate is all about location, location, location. Real estate online searches are all about speed, range and similarity. For some 75 newspaper clients, Transparensee markets what it believes to be faster, more efficient solutions for real estate and calendar listings, both online and print.MORE
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More
Those who have read this column over the years have probably seen this quote before:
"If you fail to plan ... you plan to fail."
I believe that so deeply that it has become embedded in my DNA.
But I'm preaching to the choir. You already have plans.
You have a business plan. An advertising plan. A circulation plan. A production plan. A personnel plan. A growth plan.
But (with rare exception), no design plan.More
When elementary school children in Wilson, N.C., go home with communications folders for their parents, so do ads from The Wilson Times.
"Our advertisers love it, because it's not very often that we can give them an opportunity for something that will last so long. We give them visibility throughout the school year," said Shana Hoover, director of sales and marketing for The Times.
The promotion is in its second school year and was presented at a recent SNPA P2P video conference. The ad space sold out in a week, generating $6,455.More