Taking advantage of its new press, The American Press in Lake Charles, La., has rolled out new ad rates based on all color.
The difference should be quickly noticed by readers and advertisers since color ads previously made up about 37 percent of the ads in the Shearman family-owned southwest Louisiana newspaper, circulation 24,000 daily and 27,000 Sundays.
"Certain national or major accounts that request black-and-white ads will be honored. Most ads will automatically publish in full color," said Advertising Director Titus Workman.MORE
While many newspaper publishers are announcing new digital initiatives, Community Impact Newspaper chief executive officer John Garrett did the opposite. Last October, his company opened a state-of the-art printing and mailing facility in Pflugerville, Texas. The new $10 million facility now prints the company's 23 newspapers for the Austin, Dallas and Houston metro areas. The 36,000-square-foot printing facility also houses a new printing press: a Goss Magnum Compact (only four exist in the world – in Mexico; Sri Lanka; Staten Island, New York; and now Pflugerville, Texas).
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Over the summer, the folks at The Palm Beach Post in Florida realized they had "a very large stock" of aging spadea paper that had to be used fairly quickly. Spadea paper, used for premium advertising that folds or wraps around the front section of the newspaper, eventually ages to the point that it's no good. The unused stock of paper became one half of a special package that also featured premium positioning on the paper's website.More