CEO Gordon Borrell says: "Political advertising has gone from an every-other-year bonanza to a never-ending stream of media buying. Understanding what's changed and where it's headed would seem important to anyone involved in advertising."MORE
Political advertising is brought to the forefront during the even numbered years when presidential and congressional elections are being fought and ad dollars show significant spending. However, each year political campaigns and Pacs spend advertising dollars to get their candidates' name and message out. In each election cycle, total advertising and online advertising has seen an increase and will continue to do so.MORE
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Todd Sears has returned home to Nebraska as the new president and publisher of the Omaha World-Herald. He becomes just the seventh publisher in The World-Herald's history, dating to 1889.
Sears, 49, has most recently served as president and publisher at the State Journal-Register in Springfield, Ill. Previously, he worked at two East Coast newspapers within BH Media Group, the Berkshire Hathaway subsidiary that also owns The World-Herald.More