When The New York Times first launched its paywall back in 2011, it offered readers 20 free stories a month. A little over eight years later, that figure seems crazy generous – today you can read just five free Times stories a month before being asked to pay – and where the Times goes, so will other papers go: New research suggests that most newspaper publishers with successful metered pay model strategies do better with higher “stop rates,” not letting a reader sample too much before they’re asked to pay up.
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[BN]Tech, a leading provider of paywall and data analytics technology to help grow publisher consumer revenue, has been selected by Adams Publishing Group to help the company grow digital subscriptions with cutting-edge paywall technology. Four publications owned by Sun Newspapers, a division of Adams Publishing, have deployed [BN]Tech Paywall and Single Sign-on service on the APG websites throughout southwestern and central Florida. The solution went live last month.MORE
Brainworks has announced a new expanded functionality to its paywall module. The Day Pass will allow media companies the flexibility of charging for their content on a daily basis while also providing non-subscribers the opportunity to consume editorial when convenient for the reader. The Post and Courier in Charleston, S.C., is the initial development partner for this new technology and has gone live with the Day Pass.MORE
Despite the wide availability of free content sources online, a strong market exists for paid subscription-based content. This survey of Online Publishers Association members looks at best practices for implementing and growing a digital subscription business.MORE
In this week's Futures Lab update, the Reynolds Journalism Institute explores how newsroom design might affect coverage, how to connect stories with their proper audience and how The New York Times made its pay model work.MORE
The Dallas Morning News unveiled a new website this week that it hopes will put it in the vanguard of new media trends. Dallasnews.com will remain one Web address but offer two displays: a free version and a premium version that will have the same content but will offer other features.MORE
In this week's Futures Lab update, the Reynolds Journalism Institute looks at online subscription models that are actually working, and explores the possibilities and limitations for computer-generated stories.MORE
America's Newspapers – the association formed from the merger of the Inland Press Association and Southern Newspaper Publishers Association – was ceremonially launched October 6 at its inaugural annual meeting in Chicago.
Dean Ridings will be its chief executive officer, effective Nov. 11.
America's Newspapers unites two of the oldest press associations to form one of the industry's largest advocates for newspapers and the many benefits to their communities, civil life, freedom of expression and democracy.
"Newspaper journalism provides a voice for the voiceless, challenges elected officials, shines a light on government, calls for change when change is needed, and exposes corruption and injustice," said Chris Reen, the president and publisher of The Gazette in Colorado Springs who will serve as the first president of America's Newspapers.More
A new association formed by the consolidation of SNPA and the Inland Press Association was officially launched today. The name of the new association will be announced on Oct. 6 at the association's first annual meeting in Chicago.
Edward VanHorn, SNPA's executive director, said that the merger unites two of the country's oldest press associations into a progressive new organization that will use its bigger and more powerful voice to be an unapologetic advocate for newspapers.More