Readers of the Times News in Kingsport and the Johnson City Press, both in Northeast Tennessee, saw new looks on Tuesday, Dec. 12. The redesigns of the Sandusky Newspaper Group papers are somewhat different but the goal is the same: Make them easier to read.
But it's not just the design that has changed; it's also the ways in which stories are told, according to Times News Publisher Rick Thomason, who is overseeing the project.
"Our redesigns aren't just about fonts, rebranding and colors," said Bill Ostendorf, president and founder of Creative Circle. "It's really about changing newsroom culture and creating content that is more relevant, more interesting and easier to read."MORE
The Sumter Item has introduced a new look that features two nameplates (for vertical and horizontal layout options on the front page), as well as a five-column grid for ads and editorial. In a few weeks, a new look is coming to its website, as well.MORE
Instead of bemoaning the loss of old categories in classifieds, a strategy of developing new categories has turned into significant print classified revenue growth at the Times-Herald Record in Middletown, N.Y.MORE
Stealing the value meal concept from McDonald's and the "Have it your way" slogan from Burger King, Creative Circle created some winning house ads for several of its classified redesign clients that saved time in the call center and increased upsell sales at the same time.MORE
Veteran journalist Emily Weaver has been named managing editor of The Daily Record in Dunn, N.C., and The Mount Olive Tribune.More
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More