During a presentation on the Mega-Conference Solutions Stage in February, Pracht will be talking about local niche guides, which he says "offer an exciting opportunity to take back SMBs in a way that's unique and, more importantly sustainable."
The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.
Even a successful publication needs retooling now and then, and that's what's happening with her™, a magazine published by the Telegraph Herald in Dubuque, Iowa.
Currently, her™ is inserted into the newspaper eight times a year and specialized issues are published separately twice a year. The magazine is also placed in 300 high-traffic areas such as restaurants, health clubs, spas and office waiting rooms.MORE
Five months of planning went into a magazine celebrating Galveston's 175th anniversary. It paid off with subscribers and advertisers alike, generating $40,000 in gross revenue. Samples of the magazine are available to SNPA members upon request.MORE
This simple, but effective idea, generated $12,000 in income for a daily newspaper in Virginia. And, it helped the paper further relationships with local pastors.MORE
The StarNews of Wilmington, N.C., earned $27,000 in revenue with the 10th anniversary Blueberry Festival Magazine. Learn what was key to the success.MORE
Second-place honors in SNPA's Best Revenue Contest go to The Times-Dispatch in Richmond for its cause-marketing sections, which are generating goodwill in the community and added revenue for the paper.
The success of the paper's program is largely due to the relationships the staff has built with decision-makers at organizations throughout the community.MORE
This high-end lifestyle magazine in Dallas focuses on really, really affluent audiences. Some 95,000 copies are distributed monthly. About half are delivered with Sunday editions of The Dallas Morning News to specific ZIP codes.MORE
This year, Holiday Gift Guide clients have the option to localize/customize their gift guides with Local Spotlight, a new custom content solution from Content That Works.MORE
Local hospital draws awareness to breast cancer with pink newspaper bags.MORE
An overview of how to use Google Analytics. We will take a look at how the numbers can help drive major projects, and what you can be bringing to your news meetings. SNPA members can register at no cost.More
SNPA is pleased to co-sponsor the 2018 Driving Digital Revenue Conference with Inland Press Association. Please save the date. Additional information is coming soon!More