Taking back local advertising with targeted local niche guides 12/12/17

Gone are the days when publishers can safely depend on local businesses for recurring advertising spends, or someone selling their car would look to the newspaper first. Phil Pracht, product manager of TownNews.com, says; "It's time to confront these issues head-on, and pivot."

During a presentation on the Mega-Conference Solutions Stage in February, Pracht will be talking about local niche guides, which he says "offer an exciting opportunity to take back SMBs in a way that's unique and, more importantly sustainable."

The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

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Targeting the spenders 10/17/17

By Jane Nicholes, SNPA Correspondent

Even a successful publication needs retooling now and then, and that's what's happening with her™, a magazine published by the Telegraph Herald in Dubuque, Iowa.

Currently, her™ is inserted into the newspaper eight times a year and specialized issues are published separately twice a year. The magazine is also placed in 300 high-traffic areas such as restaurants, health clubs, spas and office waiting rooms.

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100-page magazine celebrates Galveston's 175th anniversary 2/11/14

By Sean Ireland, Special to the SNPA eBulletin

Five months of planning went into a magazine celebrating Galveston's 175th anniversary. It paid off with subscribers and advertisers alike, generating $40,000 in gross revenue. Samples of the magazine are available to SNPA members upon request.

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Church directories generate 100% new revenue 1/9/14

This simple, but effective idea, generated $12,000 in income for a daily newspaper in Virginia. And, it helped the paper further relationships with local pastors.

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Blueberry Festival Magazine 12/19/13

The StarNews of Wilmington, N.C., earned $27,000 in revenue with the 10th anniversary Blueberry Festival Magazine. Learn what was key to the success.

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Cause-marketing sections earn goodwill and $85,000 in Richmond 12/5/13

Second-place honors in SNPA's Best Revenue Contest go to The Times-Dispatch in Richmond for its cause-marketing sections, which are generating goodwill in the community and added revenue for the paper.

The success of the paper's program is largely due to the relationships the staff has built with decision-makers at organizations throughout the community.

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Deluxe print performance at The Dallas Morning News 12/5/13

By Jane Nicholes

This high-end lifestyle magazine in Dallas focuses on really, really affluent audiences. Some 95,000 copies are distributed monthly. About half are delivered with Sunday editions of The Dallas Morning News to specific ZIP codes.

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Content That Works offers new holiday gift guide content 9/19/13

This year, Holiday Gift Guide clients have the option to localize/customize their gift guides with Local Spotlight, a new custom content solution from Content That Works.

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New holiday content unveiled 8/15/13

Green Shoot Media releases suite of Christmas sections.

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Local hospital sponsors pink bags for breast cancer awareness 7/3/13

Local hospital draws awareness to breast cancer with pink newspaper bags.

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