The owner of a media company based in West Virginia is testing his own digital coupon system that is available to local businesses without the need of an app.
"The idea behind it is, well, everybody carries their phones around with them," said Brian Jarvis, president of NCWV Media in Clarksburg, W.Va., and a new board member of SNPA.
Also, Jarvis notes, no one turns off their text message function. His system inserts coupons into the mobile wallets on smartphones and encourages consumers to text businesses to obtain coupons, discounts or a free gift.MORE
The newest Newscycle Mobile software release adds support for the Apple iPhone X and includes several features that enhance mobile user experience, create new revenue opportunities and simplify app management.MORE
By Jean Hodges, senior director of content, GateHouse Media
Due to the overwhelming number of readers accessing their news digitally, 2016 saw huge strides in the development of mobile news.
After a year of developing mobile audiences using tools that focused on providing them with more engaging content, more quickly, we've found five ways you can easily adapt to suit your own mobile audience.MORE
GateHouse Media has focused a lot of energy this year on serving its mobile audience. They've talked about blowing up traditional storytelling for some types of stories in favor of alternative story forms that work well on mobile. This article looks at how some traditional news websites (websites that grew out of print) handle stories as part of the mobile web experience.MORE
When you have a tiny screen – and a mobile phone is diminutive compared to desktop – you have a bit of a challenge when it comes to storytelling. Namely, you've got to keep things simple.MORE
In the age of interruptions, mobile headlines need to be engaging – even compelling, and they shouldn't sound a bit like their print counterparts. Here are five tips for great mobile headlines.MORE
In recent years, the news media have followed their audience's lead and gone mobile, working to make their reporting accessible to the roughly seven-in-ten American adults who own a smartphone. With both a smaller screen size and an audience more apt to be dipping in and out of news, many question what kind of news content will prevail.
One particular area of uncertainty has been the fate of long, in-depth news reports that have been a staple of the mainstream print media in its previous forms. These articles – enabled by the substantial space allotted them – allow consumers to engage with complex subjects in more detail and allow journalists to bring in more sources, consider more points of view, add historical context and cover events too complex to tell in limited words.
This is not to say that all long-form news accomplishes the above or that short-form does not have its own value. But, in a news environment so dramatically different from past forms, the question is worth exploring: Will people engage with lengthy news content on their phones?
A unique, new study of online reader behavior by Pew Research Center, conducted in association with the John S. and James L. Knight Foundation, addresses this question from the angle of time spent with long- versus short-form news. It suggests the answer is yes: When it comes to the relative time consumers spend with this content, long-form journalism does have a place in today's mobile-centric society.
Read more from the PewResearchCenter.MORE
This week we go inside Quartz and learn how newsletters, video and a constant focus on the target user have helped the operation attract and maintain a highly engaged mobile audience.MORE
During its meeting Monday at the Mega-Conference, the SNPA Board of Directors approved two new members. In addition, four companies have become trial members of SNPA through a special three-month offer given to Mega-Conference exhibitors.MORE
Publishers in search of a new subscriptions platform or video app have new options from The Washington Post.
The Post's Arc Publishing is now offering Arc Subscriptions, a commerce platform that "equips publishers, broadcasters, and brands with real-time capabilities designed to accelerate digital monetization and grow revenue," according to the Post.More
When The New York Times first launched its paywall back in 2011, it offered readers 20 free stories a month. A little over eight years later, that figure seems crazy generous — today you can read just five free Times stories a month before being asked to pay — and where the Times goes, so will other papers go: New research suggests that most newspaper publishers with successful metered pay model strategies do better with higher “stop rates,” not letting a reader sample too much before they’re asked to pay up.
Read more from NiemanLab.More
Folks, it happened: The key to sustainable local news has been discovered. And it involves making money.
Spoiler alert: It's all about making money, and that takes having people whose job descriptions are specifically devoted to that task – along with tying the money-generating to the journalistic mission. And okay, maybe they haven't found the key: "No organization we spoke to claimed to have found the solution to revenue generation, but each had useful lessons for other civic news organizations at different levels of maturity."
Read more from NiemanLab.More