Newsrooms can no longer afford to distribute poorly curated newsletters. Yet executives from many modern newsrooms say they lack the financial and staff capacity to do otherwise. Crosscut Public Media, in partnership with the Donald W. Reynolds Journalism Institute, will soon be releasing a new, free tool for newsrooms and newsletter curators to begin addressing this challenge.MORE
When it comes to data and analytics, newspapers have more information at their fingertips than ever before. "Metrics help us see what readers are and aren't reading. That's a good thing," said Michelle Nicolosi, director of digital, video and Life & Culture at The Oregonian and Oregonlive.com.
And that means good news for publishers, according to Matt Lindsay, president of Mather Economics. There's a misconception that newspaper publishers have continued to be sloth in their digital adoption and innovation. In his estimation, newspapers have a healthy lead on broadcasting, in terms of how they're leveraging data.
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Here's a taste of what you'll hear in Chicago, Oct. 6-8:
- Walter Hussman reports on the Arkansas Democrat-Gazette's bold move to convert all its subscribers to digital subscribers.
- Recruitment guru Laurie Kahn on what newspapers need to do to assemble a team of sales superstars.
- The Post and Courier reveals results from the Google News Initiative – literally days after its conclusion.
- News from Washington on the newspaper industry's fight to get a fair share of revenue from Facebook and Google.Springs.
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More