Newsrooms can no longer afford to distribute poorly curated newsletters. Yet executives from many modern newsrooms say they lack the financial and staff capacity to do otherwise. Crosscut Public Media, in partnership with the Donald W. Reynolds Journalism Institute, will soon be releasing a new, free tool for newsrooms and newsletter curators to begin addressing this challenge.MORE
When it comes to data and analytics, newspapers have more information at their fingertips than ever before. "Metrics help us see what readers are and aren't reading. That's a good thing," said Michelle Nicolosi, director of digital, video and Life & Culture at The Oregonian and Oregonlive.com.
And that means good news for publishers, according to Matt Lindsay, president of Mather Economics. There's a misconception that newspaper publishers have continued to be sloth in their digital adoption and innovation. In his estimation, newspapers have a healthy lead on broadcasting, in terms of how they're leveraging data.
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Executive Voices 2.0 is structured to ensure that your voice – and the voices of a select group of other industry leaders – are not just heard, but amplified, expanded upon, and made ready to make a practical difference.More
Plan your travel to arrive in time for the Monday morning bonus session on advertising sales lead generation and sales culture.More