A new branding campaign launched by The Post and Courier in Charleston, S.C., emphasizes Real News. A Real Difference.
Chris Zoeller, director of strategic marketing, says: "We want our audience to know how we make a difference in small and big ways through our commitment to journalism and delivering the news our community needs."
She added, "We want anyone who is touched by this campaign to sense the pride our staff has in their job and the role the newspapers play in the community to keep them informed."
Click on link below to view the print campaign, videos and learn how you can share your marketing materials for this SNPA collection.MORE
Are you telling the positive story of the importance of your newspaper in your local community? Then share it with your peers!
All of us recognize the need to market our brands as the most trusted source of local news and information. Many of you are doing it well – others aren't doing it at all. So let's learn from each other.
SNPA wants to help you access the best of the best when it comes to local marketing campaigns and what our members are doing to fight this battle.MORE
By Jennifer Nelson, Donald W. Reynolds Journalism Institute
Producing events is one opportunity for news outlets to generate additional revenue and build relationships with audiences. A panel of news and advertising executives spoke about their local events during Revenue Models That Work, which was held Oct. 12-13 at the Donald W. Reynolds Journalism Institute.MORE
Consumer confidence surveys can measure consumers' plans for spending. They also can provide a timely opportunity to advertise and market your business and services.MORE
GateHouse Media has announced the launch of a new brand campaign, "Newsroom Hero." The campaign, which is the first in the company's history, highlights GateHouse Media's deep community connections and commitment to serving as a trusted source of local, award-winning news.
The "Newsroom Hero" campaign profiles GateHouse Media journalists and shows the positive impact they make in their communities not only as journalists but as parents, coaches and volunteers. Running across GateHouse's print, digital, social media and outdoor platforms, the campaign reaches nearly 23 million weekly readers – including 35 million monthly digital visitors – across 36 states and 535 markets.MORE
Rockers, Riders & Ribs was a community music and motorcycle festival hosted by the Longview News-Journal that drew over 10,000 attendees. It was a ticketed event that essentially became a 13th month of revenue for the paper in one day.MORE
The core challenge that local media executives have right now is not to come up with the next big thing, says Corey Ford, co-founder and managing director of Matter Ventures. Rather, he says, media execs need to build a culture and process that enables their organization to understand the audience so they can meet their needs while also leveraging new technology and seeking new revenue models.More