This column by Publisher and CEO Terry Kroeger was published May 5 in the Omaha World-Herald
I want to tell you a story. Don't worry. I'll keep it short.
This story is about you and us and how we're in it together, thick and thin. It's the story about our local newspaper and our community. We have been here for you in some form since 1865 – even before Nebraska was a state.
It's a story that at its most basic level is one of freedom. The stories we tell keep us all free by holding leaders accountable, by informing our community about what matters, and recording Omaha's history. Our stories also entertain, enlighten and inspire, forming the fabric of our community.
We can tell this story best because our storytellers – our employees – are part of the community, too. We are your friends and neighbors.MORE
Chances are, many SNPA newspapers already know about Site Impact, the email marketing company that goes through 145 million addresses to find just the consumers who may be interested in a client's ad.
While CEO Brandon Rosen keeps the papers' names confidential so as not to give away competitive strategies, he says there are a lot of them. "The reason to work with us for the newspapers is, we're the source. We're a wholesale email marketing company. There are a lot of brokers out there. We don't broker anything."
Rosen will say that six of the 10 largest newspaper companies in the country are clients of Site Impact and two more are in negotiations. Smaller groups of papers use it as well, as do other media companies, advertising agencies, list brokers, radio and TV stations.
Site Impact, www.siteimpact.com, which has recently applied to membership in SNPA, prides itself on speed and the reliability of its database. If one newspaper has its own database of 10,000 emails, Site Impact probably has 20,000 in the same area, Rosen said.MORE
A new branding campaign launched by The Post and Courier in Charleston, S.C., emphasizes Real News. A Real Difference.
Chris Zoeller, director of strategic marketing, says: "We want our audience to know how we make a difference in small and big ways through our commitment to journalism and delivering the news our community needs."
She added, "We want anyone who is touched by this campaign to sense the pride our staff has in their job and the role the newspapers play in the community to keep them informed."
Click on link below to view the print campaign, videos and learn how you can share your marketing materials for this SNPA collection.MORE
Are you telling the positive story of the importance of your newspaper in your local community? Then share it with your peers!
All of us recognize the need to market our brands as the most trusted source of local news and information. Many of you are doing it well – others aren't doing it at all. So let's learn from each other.
SNPA wants to help you access the best of the best when it comes to local marketing campaigns and what our members are doing to fight this battle.MORE
By Jennifer Nelson, Donald W. Reynolds Journalism Institute
Producing events is one opportunity for news outlets to generate additional revenue and build relationships with audiences. A panel of news and advertising executives spoke about their local events during Revenue Models That Work, which was held Oct. 12-13 at the Donald W. Reynolds Journalism Institute.MORE
Facebook has made some major changes that could have a serious negative impact on your advertisers. Learn how you can turn these changes into money in your pocket.SNPA members can register at no cost for this July 26 webinar.More
It began with a phone tip to The Galveston County Daily News.
"Early on Friday morning we got a call from a person who we know as a source and who trusts us that there were going to be gunshot casualties coming to an area hospital and that they were coming from the high school in Santa Fe," said Editor Michael Smith.
"This is somebody that we know absolutely to be a credible source and was in a position to know. We started mobilizing the staff from there, sending people to the emergency room and to the school. We were there shortly after the first responders."
Since then, the local paper with a staff of five news reporters, three photographers and an IT person who used to be a photographer has been covering the mass shooting alongside the Houston Chronicle, The Washington Post, New York Times and Los Angeles Times, among other large news organizations. "It's been all Santa Fe, all the time for the last few days," Smith said.More
Two weeks after 17 people died in the mass shooting at a high school in Parkland, Fla., Julie Anderson joined the South Florida Sun Sentinel as editor-in-chief. In her first conversation with her managing editor, Anderson asked how the staff was doing.
"Really be mindful that your reporters and your editors are going to be traumatized," Anderson said. "Maybe not all of them, but they're first responders, too."
She offers the following tips to other newspapers that have to deal with school shootings and other mass casualty events:More