You're the general manager of three small newspapers in north Florida, two of them much smaller than the third. It would be easy to cut costs by closing one or both of the smaller papers, each with circulation in the hundreds, not the thousands. Just shut one or both down, give their subscribers the larger paper instead, and hope they don't resent it too much. That's not what they did.MORE
The Harlan Daily Enterprise has changed its publication days to Wednesdays and Saturdays. No longer will the newspaper be producing printed editions on Tuesdays and Fridays.MORE
Beginning Monday, Sept. 17, The LaGrange (Ga.) Daily News will change print publication days to Tuesday through Saturday, no longer producing a Monday printed edition.
The change to Tuesday through Saturday print publication will help the community's top media organization align resources with its core mission: informing readers and guiding customers to its advertisers. The Daily News will continue 24/7 news coverage and publication at lagrangenews.com and its other digital and social media channels.MORE
Beginning July 2, The Vicksburg Post will change its print publication days to Tuesday through Friday and Sundays, no longer producing printed editions on Mondays and Saturdays.MORE
The Commonwealth (Greenwood, Miss.) will no longer publish a print edition on Mondays due to advertising declines, company officials have announced.
The change to producing a print edition Tuesday through Friday afternoons and Sunday morning went into effect this month.MORE
Three days after the big announcement, Jack Ryan, editor of the Enterprise-Journal in McComb, Miss., said he was surprised by the quiet reaction to the paper's decision to stop printing a Monday edition.MORE
The Hattiesburg (Miss.) American has announced plans to shift from publishing a print edition seven days a week to three – Wednesday, Friday and Sunday – beginning April 5.
In a letter to readers, Nathan Edwards, president of the Hattiesburg American, said: "The shift, driven by our consumers and advertisers, enables us to invest in new ways of doing business and better position ourselves for the future. Our research shows subscribers are increasingly choosing to access the American online via our website, mobile and tablet devices, with the Hattiesburg American having 8X more digital readers than print readers."MORE
You get what you measure.
Count the number of bylines a newspaper reporter produces, and you'll likely get more bylines. Track page views closely, and your newsroom will be far more attune to what is driving page views and how to get more of them.
What a news organization includes in the set of metrics that leadership and staff monitor regularly can have some unintended consequences. Distraction from things that are more important, if nothing else. Google Analytics can measure a lot of different things, and there's a temptation to include as many ways of measuring audience as one can cram into a spreadsheet. In the process, staff can get hung up on measuring changes in process instead of changes in outcomes.More
The Post and Courier of Charleston, S.C., is getting into the horse racing business, acquiring the ownership rights to Steeplechase of Charleston.
P.J. Browning, publisher of The Post and Courier, said at a Thursday announcement at The Dewberry that acquiring the event helps the media company to diversify its portfolio and invest in its community.
"It makes good business sense for all of us here to pay attention to the ways in which Charleston residents and visitors alike embrace our unique events," Browning said. "Thousands of people attend festivals around town each year, and there's every reason that this can and should happen with Steeplechase."More