Evvnt Inc, an event marketing automation platform, has announced a strategic partnership with Site Impact, Inc., an established email marketing operator for the newspaper industry.

"Consumers love email and we wanted to make it as simple as possible for local event organizers to create and send communications marketing their events to a targeted, opt in audience," said Richard Green, CEO, Evvnt Inc. "Our mission was to enable customers to create, target and send an email in three clicks, to an audience of up to 500,000 potential local customers, with no technical expertise required, "

Evvnt is a dynamic event marketing automation platform which syndicates events content to multiple event listing sites and calendars as a service. This new integration now brings email to the forefront of its product offering for events promoters and local venues. The company looks to replace traditional incumbent events calendars with a platform dedicated to generating millions of dollars of new business advertising revenue for publishers from syndicated and email marketing services, while helping consumers find high quality, local events.

"Promoting an event with targeted email marketing is added value at its finest. Utilizing our email marketing capabilities on Evvnt's innovative platform expands our ability to connect event organizers with their ideal event-goer," said Jennifer Gressman, Site Impact's vice president of operations. "Email marketing has become a crucial revenue stream for print and digital media companies and Evvnt is the perfect platform to bring that to the forefront."

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Chances are, many SNPA newspapers already know about Site Impact, the email marketing company that goes through 145 million addresses to find just the consumers who may be interested in a client's ad.

While CEO Brandon Rosen keeps the papers' names confidential so as not to give away competitive strategies, he says there are a lot of them. "The reason to work with us for the newspapers is, we're the source. We're a wholesale email marketing company. There are a lot of brokers out there. We don't broker anything."

Rosen will say that six of the 10 largest newspaper companies in the country are clients of Site Impact and two more are in negotiations. Smaller groups of papers use it as well, as do other media companies, advertising agencies, list brokers, radio and TV stations.

Site Impact, www.siteimpact.com, which has recently applied to membership in SNPA, prides itself on speed and the reliability of its database. If one newspaper has its own database of 10,000 emails, Site Impact probably has 20,000 in the same area, Rosen said.

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