How to use loyalty campaigns to keep your database engaged 9/18/17

By Matt Coen, president and co-founder, Second Street

A strong loyalty email strategy will lead to an increase in click-throughs and a highly engaged, active audience.

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Drawing readers to your publication with email 3/6/17

By Lewis Floyd, senior associate, WB Grimes & Co.

A recent article in the Daily Clips, entitled "5 Ways Email Will Evolve in 2017," caught my attention. While all five areas will not apply to media publications, some of the concepts should.

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How to generate rich consumer profile data 1/3/17

By Matt Coen, president and co-founder, Second Street

Find out how you can leverage promotions and interactive content to help tag readers and build consumer profile data.

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Increase newsletter engagement with A/B testing 10/18/16

By John Crouch, social media coordinator, GateHouse Media's Center for News & Design

For newsrooms, A/B testing can be a powerful tool for gaining insight into audiences to see how best to engage with readers.

Earlier this year, StarNews participated in A/B testing with the newsroom's Facebook account, testing which types of content struck more of a chord with followers. The staff was able to establish some important best posting practices. Read about them here!

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10 emails you should send to improve your program 9/20/16

By Matt Coen, president and co-founder, Second Street

Improve your paper's email strategy by running welcome emails, drip campaigns, event invitations and more.

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Austin American-Statesman renovates e-mail marketing with geographic targeting 8/11/15

When the City of Austin changed the geographic boundaries of its elected officials, the Austin American-Statesman created an e-mail campaign based on those boundaries, increasing open rates by up to 10 percent. Read more from INMA.

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What are you doing this weekend? 9/19/13

Nothing to do on the weekend? Not so in Newton County, where The Covington News is helping 25,000 people find fun things to do each week!

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Stephens Media rolls out new platform for e-newsletters 6/18/13

New publishing platform will let subscribers choose the content they receive in newsletters and alerts from Stephens Media publications.

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