Employees open only 60% of the emails they get: Study
Inbox clutter is on the rise – so much so that professionals are opening fewer emails than they once did, according to State of Email, a report by Hiver.
Employees opened only 60 percent of the emails they received in 2018 compared to 75 percent the year before. And they replied to only one in 10 messages.
Yet work email volume rose by 13 percent, with employees now getting almost 180 emails per day. They spend 33 percent of their time reading and writing emails.
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Email achieves digital subscription monthly goal in 9 days
The Lawrence Journal World launched a new digital subscription initiative with email leading the way.
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A quick guide to welcome emails: Saying hello & thank you
This is your first chance to start a relationship with your subscribers. Find out what a great Welcome Email really looks like.
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Birthday Club email secures $80K+ in sponsorship revenue
The Northwest Florida Daily News uses a Birthday Club email campaign to dramatically increase its database and secure thousands in recurring revenue.
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High school sports ballot scores year-long revenue
The Times Herald-Record in Middletown, N.Y., was looking for a new way to increase revenue, grow its email database and promote goodwill among readers. Varsity 845, the paper's designated local sports site, decided on a High School Athlete of the Month ballot.
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Email as a revenue stream
Chances are, many SNPA newspapers already know about Site Impact, the email marketing company that goes through 145 million addresses to find just the consumers who may be interested in a client's ad.
While CEO Brandon Rosen keeps the papers' names confidential so as not to give away competitive strategies, he says there are a lot of them. "The reason to work with us for the newspapers is, we're the source. We're a wholesale email marketing company. There are a lot of brokers out there. We don't broker anything."
Rosen will say that six of the 10 largest newspaper companies in the country are clients of Site Impact and two more are in negotiations. Smaller groups of papers use it as well, as do other media companies, advertising agencies, list brokers, radio and TV stations.
Site Impact, www.siteimpact.com, which has recently applied to membership in SNPA, prides itself on speed and the reliability of its database. If one newspaper has its own database of 10,000 emails, Site Impact probably has 20,000 in the same area, Rosen said.
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How to use loyalty campaigns to keep your database engaged
A strong loyalty email strategy will lead to an increase in click-throughs and a highly engaged, active audience.
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Drawing readers to your publication with email
A recent article in the Daily Clips, entitled "5 Ways Email Will Evolve in 2017," caught my attention. While all five areas will not apply to media publications, some of the concepts should.
MOREHow to generate rich consumer profile data
Find out how you can leverage promotions and interactive content to help tag readers and build consumer profile data.
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Increase newsletter engagement with A/B testing
For newsrooms, A/B testing can be a powerful tool for gaining insight into audiences to see how best to engage with readers.
Earlier this year, StarNews participated in A/B testing with the newsroom's Facebook account, testing which types of content struck more of a chord with followers. The staff was able to establish some important best posting practices. Read about them here!
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We have a new website:
www.newspapers.org
America's Newspapers – the association formed from the merger of the Inland Press Association and Southern Newspaper Publishers Association – was ceremonially launched October 6 at its inaugural annual meeting in Chicago.
Dean Ridings will be its chief executive officer, effective Nov. 11.
America's Newspapers unites two of the oldest press associations to form one of the industry's largest advocates for newspapers and the many benefits to their communities, civil life, freedom of expression and democracy.
"Newspaper journalism provides a voice for the voiceless, challenges elected officials, shines a light on government, calls for change when change is needed, and exposes corruption and injustice," said Chris Reen, the president and publisher of The Gazette in Colorado Springs who will serve as the first president of America's Newspapers.
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New association launches today;
SNPA-Inland merger is complete
A new association formed by the consolidation of SNPA and the Inland Press Association was officially launched today. The name of the new association will be announced on Oct. 6 at the association's first annual meeting in Chicago.
Edward VanHorn, SNPA's executive director, said that the merger unites two of the country's oldest press associations into a progressive new organization that will use its bigger and more powerful voice to be an unapologetic advocate for newspapers.
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