Can small community newspapers successfully launch digital ad agencies? 2/7/17

Reprinted with permission from the University of North Carolina School of Media and Journalism

What is the future of newspaper advertising departments in small, low-growth communities? Can the print sales reps at these newspapers become digital advertising experts? JoAnn Sciarrino, Knight Chair in Digital Advertising and Marketing at the University of North Carolina, explores these questions in a case study on The Whiteville News Reporter, a Pulitzer-Prize-Winning, twice-weekly paper with a print circulation of 10,000.

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McClatchy's new digital agency drives success for advertisers 9/6/16

The McClatchy Company has announced the launch of excelerate, a full-service digital agency designed to offer local and regional advertising clients marketing solutions that drive results.

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